Day: May 14, 2018

The Best WordPress SEO Tips You Should Totally Try

WordPress is one of the largest platforms for creating and managing a website. It offers free services for individuals and organizations which allow them to create a blog or a website. These services can be upgraded for an affordable fee by users at any time.

Another great reason for the popularity of WordPress is its massive range of SEO friendly tools and plugins. Before we get to the WordPress SEO tips, let’s try to understand first why you need a good SEO strategy.

Importance of SEO

wp seo tips

Among numerous ways of browsing the internet, the most common options people use to search for new information is through a search engine. Be it Google, Yahoo or Bing, all modern search engines use some algorithm to arrange their search results.

However, these results are often in millions and most users usually find a useful page link on the first page of search results.

There are various methods that enable website owners to place their websites at the top of search results and increase traffic. While these techniques are not proven to work instantly, they work well in increasing the visitors and ad revenue.

In today’s time, creating a website has become an excellent potential source of income for anyone. Using SEO can turn that potential into a reality.

Effective WordPress SEO techniques

WordPress has a wide range of features and tools which allow users to perform various SEO functions on their websites with ease. A few tried and tested techniques which have yielded positive results are listed below:

Friendly URL structures

Some URL structures contain the Post Name while others can include day and name, month and name, numbers or customized structures. The structures which only contain the Post Name are easy to be read by humans as well as search engines.

These can be accessed through the Permalink Settings of WordPress and may subsequently increase the chances of a page ranking higher in search engine results.

Plugins

Since WordPress is a humongous platform with support from a vast community of developers, there is a WordPress plugin available for almost anything. Users can choose to employ numerous plugins at once.

There are also some plugins which can perform many essential SEO functions. This includes “Yoast SEO” or “All in One SEO Pack” which are also free.

XML Sitemaps

This file lists all the pages on the website, making it easier for search engines to find the site’s entire content.

Although this technique does not boost the site rankings instantly, it makes finding information easier. This helps in quickly getting the initial rankings and also helps search engines to update rankings shortly after a content update.

Various SEO plugins available on WordPress can help in generating the sitemap quickly.

SEO research

Generally, when a person has to search for something on the internet, they enter phrases into the search engine.

For example, a person looking to buy a house in California will enter “real estate in California” and search for further information in the resulting links. Those phrases are known as keywords and search engines look for them in websites before arranging the search results.

WordPress plugins allow users to search for the trending keywords to include in their latest articles and posts which may lead to an increase in their ranking.

Search engines also look at the links embedded on a page, also known as backlinks. While having references and links to useful websites with relevant and high-quality content can improve a website’s ranking, using bad links may lead to the site being banned from search engines permanently.

Analytics

wordpress analytics

WordPress contains a wide range of features that can check the performance of different pages and visitor patterns.

These data can help in monitoring statistics, like the most popular pages and posts on the website. They can also be useful in planning future posts which could potentially generate more revenues.

Other features:

Various editing features can also help in improving search rankings and getting more audience.

WordPress has inbuilt features for tagging the content and dividing it into categories which makes sorting out pages on a website easier and more efficient for visitors as well as search engines. It also has other features to smoothly insert external and internal links, optimize images, etc.

A site may also rank lower if it’s unsecured or performs slowly. People don’t want to visit websites, which have previously received a bad rating or those that are simply time-consuming.

WordPress has numerous advanced features for increasing site performance and updating security which helps users to easily secure and upgrade their website.

WordPress has several more features and functions and regularly adds new ones with every update made by them. People can learn more about SEO using WordPress through official guidebooks and tutorials along with referring unofficial sources as required. Online marketers and website owners can also choose to take a detailed course to learn various uses of WordPress.

Organic SEO techniques allowed by search engines do not guarantee results within a given time. However, many online marketing experts believe that regularly updating high-quality content paired with SEO can increase traffic to a website over time.

The post The Best WordPress SEO Tips You Should Totally Try appeared first on Dumb Little Man.

Southeast Asia’s Carro raises $60M for its automotive classifieds and car financing service

Carro, an automotive classifieds service and car financing startup based in Singapore, has closed a $60 million Series B round to scale its business in Southeast Asia.

The deal was co-led by SoftBank Ventures Korea, Insignia Ventures — the firm from ex-Sequoia Asia partner Yinglan Tan — and Facebook co-founder Eduardo Saverin’s B Capital Group. Other participants include IDG Ventures India founder Manika Arora (via his family fund) and existing Carro backers Venturra,
Singtel Innov8, Golden Gate Ventures and Alpha JWC.

Carro raised a $12 million Series A round in March 2017. This latest capital takes it to $78 million from investors to date, according to Crunchbase.

The 2.5-year-old company said in an announcement that $250 million of vehicles were sold last year across its three markets: Indonesia, Thailand and Singapore. That’s more than double the $120 million it claimed in 2016. Last March, Carro introduced its Genie Finance underwriting business, and over its first year, it claims to have originated over $100 million in loans while amassing a loan book of nearly $40 million.

Carro CEO Aaron Tan previously spent time at Singtel Innov8 and is one of a trio of co-founders. Tan told TechCrunch that the capital will initially be spent growing Carro’s business in Indonesia, Thailand and Singapore, but further down the line, there’s a plan for expansion.

“The exact markets are still to be determined but it may be a small setup in Japan and other sources of cars,” he added.

Carro has already expanded in terms of services. Initially a vehicle marketplace, it launched Genie Finance and has also forayed into insurance brokerage and road-side assistance. It recently introduced a service that completes vehicle sales in 60 minutes — Carro Express — which it said is now available in 30 locations across Southeast Asia.

“We will double down on our online marketplaces and financing in emerging markets this year. Ultimately, we want to improve the experience of selling and buying a car, as well as provide access to capital to the next billion people, which will improve the quality of lives,” Tan said in a statement.

Carro is rivaled by a number of startups, including BeliMobilGue in Indonesia, Carsome, iCar Asia and Rocket Internet’s Carmudi, although with its new raise in the bank Carro is the best-funded by some margin.

iCar Asia, which is managed by Malaysian venture builder Catcha, raised $19 million last November. This year has seen Carsome — which covers Malaysia, Singapore, Indonesia and Thailand — raise a $19 million Series B, BeliMobilGue — Indonesia-only — raise $3.7 million and Carmudi land $10 million.

In the case of Carmudi, the business has retrenched itself. At its peak it covered over 20 markets worldwide across Asia, the Middle East, Africa and Latin America, but today its focus is on Indonesia, the Philippines and Sri Lanka.

Carro’s monster raise follows another notable deal in Southeast Asia today which saw Carousell close a Series C round worth $85 million. The firm added backing from new investors DBS, Southeast Asia’s largest bank, and EDBI, the corporate investment arm of Singapore’s Economic Development Board.