Day: June 27, 2018

What Should Be Your World Cup Drink This Summer?

The World Cup is in full swing. What better way to celebrate it than by drinking the traditional cocktails from the countries participating? For each of the 32 competing countries, there is a cocktail or mocktail to whip up to celebrate their culture and cuisine.

Whether you’re a football fanatic, a fairweather fan or an unwilling supporter who can’t seem to avoid being dragged along to watch the footie, there’s no better way to celebrate (or tolerate) this year’s tournament and get in the ‘spirit’ than with a cultural cocktail in hand.

Throwing a World Cup party? Add a touch of class and impress your guests by mixing up a batch of cocktails.

Here’s what you’ll be drinking for the next few matches.

Senegal v Colombia

For Senegal v Colombia, you’ll be drinking an exotic combination of Jus de Bissap. It’s a refreshing mocktail made of pineapple juice, lemon juice, dried hibiscus, vanilla extract, ginger, and orange blossom. It also has the somewhat stronger Carendals – aguardiente with soda water, lemon juice, and fresh strawberries.

Japan v Poland

For Japan v Poland, there are some fairly strong cocktails on the menu. Samurai Rock is Japan’s offering. It’s made by mixing sake with lime juice. For Poland, it’s the Zubrowka and Apple. It’s a lethal combination of Polish vodka mixed with apple cider.

England v Belgium

For the all-important England v Belgium match? You’ll be sipping a classic Pimm’s Cup where you add Pimm’s and lemonade with lots of fresh fruit and mint. You can also try the Black Russians to wake you up. It’s simply vodka and coffee liqueur.

Panama v Tunisia

For Panama v Tunisia, mix up a batch of Seco Sours. It’s Seco Herrerano, strawberry syrup, and lemon juice topped with lime and mint. You can also try the Arab Springs. It’s Boukha, lemon juice, and grenadine topped with ground cardamom, mint leaves, and pomegranate seeds.

Which cocktails will you be drinking most frequently?

favourite world cup drinks

Certain nations have performed better than others throughout the World Cup’s history. This means that as the tournament progresses and more and more teams get knocked out, the cocktails from countries like France, Spain, and Brazil are likely to be on the menu most often!

That sounds like a rather ideal situation, given that France’s national cocktail is the delicious Mimosa. It will transport you to Belle Paris and the banks of the river Seine.

Spain’s is the fruity Sangria which will bring to life visions of the beautiful Costa del Sol and Brazil’s is the tangy Caipirinha that can transform even the dreariest of days into a sunny day on the busy streets of Rio!

Other favorites from around the world

cocktail drinks

Here are the other national cocktails which you need to try out, too.

Australia’s Fairy Floss Windmills

This playful cocktail consists of vanilla vodka, strawberry floss, elderflower liqueur, apple juice, and cranberry juice with a twist of lemon.

Denmark’s Anaconda

Shake together cachaca, Midori, lime juice, and pineapple juice to create a fruity cocktail that tastes like a fruit cocktail!

South Korea’s Grapefruit Soju

The clue is very much in the name but this cocktail is a delightful combo of soju and grapefruit juice.

Serbian Rakija

Prosecco, Rakija, elderflower liqueur, and lemon juice make up this Serbian thirst quencher.

Switzerland’s Champagne St. Moritz

This fancy aperitif is a recipe of gin, champagne, apricot brandy, and orange juice.

Make this World Cup a round-the-world trip of cultural cocktails. And of course, since the World Cup is being hosted in Russia this year, it’s only fair that each match should also be accompanied by a toast of vodka. Get either a straight or mixed with ginger ale to create the nation’s Moscow Mule.

The post What Should Be Your World Cup Drink This Summer? appeared first on Dumb Little Man.

Watermelon Pitcher Margaritas

When it comes to cocktails, the situation dictates the drink. If you’re having a swanky steak dinner, then that’s a martini sort of meal. Headed to a picnic and Shakespeare in the Park? That begs for the boozy Pomegranate Paloma, swigged from a flask. (Assuming you’re seeing a comedy. If it’s a tragedy, go with something bitter, such as a Dark and Stormy.)

But if the weather is sporting triple digits and I’m floating on a raft in the pool, then it’s time to go for something juicier and far more thirst quenching. Enter the watermelon margarita.

Continue reading “Watermelon Pitcher Margaritas” »

Google rebrands its ad lineup, with AdWords becoming Google Ads

Google’s complex lineup of ad products is getting rebranded.

Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained the rebrand at a press event this morning, where he said the company has been getting “consistent feedback” over the past few years that the plethora of ad products and brands — assembled largely through acquisitions — could make it be confusing for advertisers.

“This is a primarily a name change, but it is indicative of where we have been directing the product” for the past few years, Ramaswamy said. He also said the rebrand points to “where we want the product to go.”

Moving forward, Google’s ad products will be divided up into three major brands. First, what’s now known as AdWords will become Google Ads, which Ramaswamy said will serve as “the front door for advertisers to buy on all Google surfaces,” whether that’s search, display ads, YouTube videos, app ads in Google Play, location listings in Google Maps or elsewhere.

In this case, it’s not just a name change. Google is also launching something it calls Smart Campaigns, which will become the default mode for advertisers. It allows those advertisers to identify the actions (whether it’s phone calls, store visits or purchases) that they’re prioritizing, then Google Ads will use machine learning to optimize the images, text and targeting to drive more of those actions.

The second brand is the Google Marketing Platform, which combines DoubleClick Digital Marketing and Google Analytics 360, the company’s analytics tools for marketers. Under that umbrella, Google is also announcing a new product called Display & Video 360, which combines features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center.

Managing Director for Platforms Dan Taylor said the Google Marketing Platform is responding to a growing need for collaboration — for example, he said Adidas used the platform to bring its brand and performance marketing teams together with the measurement team.

Google Marketing Platform

The Marketing Platform includes a new Integrations Center where marketers can view all the ways they can different ways they can connect their Google tools. (And while the focus here is on integration within Google’s platform, Taylor said the company remains committed to interoperability with outside ad exchanges and measurement providers.)

The third brand is Google Ad Manager, a platform that combines Google’s monetization tools for publishers, namely DoubleClick Ad Exchange and DoubleClick for Publishers. In this case, Jonathan Bellack, director of product management for publisher platforms, said there’s already been a “three-year journey” of merging the two products as the programmatic ad-buying becomes used across more types of advertising.

“These categories have just been breaking down for a while — all of our publishers already log into one user interface,” Bellack said. So the only thing that’s really changing is “the logo.”

One result of all this consolidation, and one that Ramaswamy described as “bittersweet,” is that the DoubleClick brand is going away. On the other hand, while they weren’t the focus of today’s announcement, the AdSense and Admob brands will continue.

The rebrand is expected to start rolling out in July. Ramaswamy and Taylor both emphasized that no product migration or training will be required.

“The look and feel is going to change a little bit, but the core functionality is not changing,” Taylor said.

‘Simpsons’ fans dream of a Mexico and Portugal World Cup final

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Fans of The Simpsons will never forget its classic parody of soccer. 

From 1997, the episode “The Cartridge Family” poked fun at the sport with its meaningless but exotic player names (“Ariaga! Ariaga II! Bariaga!”) and the impatience Americans had for the sport.

In that fictional match (which ended in a riot), Mexico and Portugal battled it out to “determine once and for all which nation is the greatest on earth.”

For followers of the sport, the inclusion of the two countries was a bit of a joke in itself at the time. When the Season 9 episode aired, Portugal’s team was on the slide, ranking 30th in the worldMexico, however, managed to reach a much more respectable 5th.  Read more…

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