Day: August 21, 2018

12 Must-Know Things While Designing A Book Cover

Authors pour their heart and soul when they write a book. When the manuscript is finalized, the next critical task of designing a compelling and appealing book cover comes. Some authors outsource the designing of their book cover, while some take the DIY route.

If you wish to design your book cover on your own, you can use online graphic design tools such as Designhill. You can create an alluring book cover design with this AI-based tool within minutes.

Additionally, here are 12 book cover design tips you can try for your next project:

Who will be reading the book?

book reader

While creating a book cover design, keep in mind the intended audience. Who is likely to read the book? The age and gender of your readers are crucial in designing a book cover as well as brochure design.

Does the book’s genre have a traditional cover style?

Each industry and genre has their established design style. For instance, book covers for romance genre have couples while thrillers show the protagonists. The key is to create an alluring book cover while using the traditional style so that the audience can identify the genre with just one look at the cover.

Is the book a single or part of a more extended series?

Books that are part of a series often follow a certain style and theme. Make sure to confirm with the author if the book is intended as a single work or as part of a series. Consider the books for Harry Potter or The Lord of the Rings. Since they all belong to a series, there is a similarity and consistency in their designs.

What will make the book stand out?

A book cover is the most influential marketing asset to sell the book. Although it is recommended to follow the genre’s established style, the book cover must have a surprising or eye-catching element that can sway the reader to consider buying the book.

What should be the focal point of the book cover?

Each book has a focal point around which the whole content or story revolves. Identify the focus of the book so that the cover showcases the central point aptly.

Which font is suitable for the genre of the book?

Using the correct font and typography is critical for creating a compelling book cover and brochure design. Cursive fonts may not be suitable for specific genres like teen fictions. They often have whimsical and comical fonts. Book cover designs for thrillers, meanwhile, have classic fonts.

In which format will the book be published?

Today, e-readers have gained popularity as readers can access a plethora of books anywhere and anytime. Check whether the book will be published in digital format or only as a printed book. This is because, in case of an e-Book, the cover must be appropriate for a small thumbnail.

Will be the book sold in paperback or hardcover?

When it comes to hardcovers, the designs can be printed on the jacket or the book itself. For a paperback book, the size can vary depending upon the trim size. A 500-page book, if designed too small, would appear too thick. If designed too big, it can give the appearance of a booklet or magazine.

Does the book cover design work in black and white?

Color is an essential element of a book cover design. Before you set out to create a design, ask if the book cover has to be printed in color or black and white. If the cover is intended to be printed in monochrome, the essential elements become contrast and shadows. For colored book covers, more attention has to be paid on using the correct color combinations which the users find appealing.

What is the author’s vision for the book cover design?

A book cover is the representation of the author and how he presents the book to the world. Make sure you consider how the author envisions the face of the book to create a true depiction of the content. This is the reason why many business owners create their own logo using an online logo maker. The business owners and authors can be the best guides when creating a design.

 What is the author’s budget?

There are many elements to a book cover which need licensing and registration. The list includes custom fonts, graphics, ISBN identifier, barcode, and more. The author and designer must keep in mind the overall budget associated with the design process right from the beginning and to optimize each aspect effectively.

What is the printer’s requirement?

Printers have their own set of requirements for printing a file. Typically, a flat file is required by the printer as all the parts of a book cover or jacket such as the spine, front, back covers, and flaps. The format is another key element to be kept in mind when you finalize the design. Some printers prefer a PDF format while some use .ai or .eps formats. In case the book cover or brochure design requires foil printing or embossed print, another set of files is needed as a guide.

The bottom line

designing book cover

Equipped with these book cover design tips, you are now ready to create a stunning book cover and see your vision come to life. Check a designer’s complete portfolio before hiring and discuss your requirements at length. The key to remember is that your book cover is the representation of your brand. It must be something you are proud of.

Author Bio

Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to book cover design, brochure design, interactive content, concerning design, social media strategies, growth hack strategies, digital marketing and e-commerce.

The post 12 Must-Know Things While Designing A Book Cover appeared first on Dumb Little Man.

Madonna’s self-indulgent tribute to Aretha Franklin gets criticised by fans

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The death of Aretha Franklin still continues to inspire tributes from across the world, and the MTV VMAs are no different.

At the ceremony on Monday, Madonna gave a tribute to the Queen of Soul. But fans have complained the speech was more about herself, rather than Franklin.

Madonna launched into a long-winded anecdote about the start of her career before presenting the Video of the Year award — Camila Cabello won, in case you’re wondering.

“Aretha Louise Franklin changed the course of my life. I left Detroit when I was 18, $35 in my pocket,” she said.  Read more…

More about Entertainment, Music, Mtv, Madonna, and Vmas

Cootek, the Chinese maker of TouchPal keyboard, files for $100M US IPO

Cootek, the Chinese mobile internet company best known for keyboard app TouchPal, has filed for a public offering in the United States. In its F-1 form, submitted last week to the Securities and Exchange Commission, Cootek said it wants to raise up to $100 million.

The Shanghai-based company began operating in 2008, when TouchPal was launched, and incorporated as CooTek in March 2012. In its SEC filing, Cootek said it currently has 132 million daily active users, with average DAUs increasing 75% year-over-year as of June. It also said it achieved 453% total ad revenue growth in the six month period before June.

While AI-based TouchPal, which offers glide typing and predictive text, is Cootek’s most popular product, it also has 15 other apps in its portfolio, including fitness apps HiFit and ManFIT and a virtual assistant called Talia. The company uses its proprietary AI and big data technology to analyze language data collected from users and the Internet. Then it uses those insights to develop lifestyle, healthcare and entertainment apps. Together, those 15 apps reached an average of 22.2 million monthly average users and 7.3 million daily average users in June.

TouchPal itself had 125.4 million daily average users in June 2018, with active users launching the app an average of 72 times a day. It currently supports 110 languages.

Most of Cootek’s revenue comes from mobile advertising. It says net revenue grew from $11 million in 2016 to $37.3 million in 2017, or 238.5% year-over-year, while its net loss dropped from $30.7 million in 2016 to $23.7 million in 2017. It achieved net income of $3.5 million for the six months ending in June, compared to a net loss of $16.2 million in the same period a year ago.

Cootek plans to be listed under the ticker symbol CTK on the New York Stock Exchange and will use the IPO’s proceeds to grow its user base, invest in AI and natural language processing tech and improve advertising performance. The offering will be underwritten by underwritten by Credit Suisse, BofA Merrill Lync and Citi.