We’re not going to suddenly see a robot takeover in 2019. However, we will see the continued improvement and application of artificial intelligence in marketing.
As software gets better, the strengths of AI remain: taking in and processing large amounts of information very quickly and performing tedious tasks without complaint. Next year, we will see marketers ramp up the integration of the application of artificial intelligence in marketing.
Here are some of the areas you can expect to see AI gain ground in marketers’ everyday routines:
Was this article written by artificial intelligence? Would you even be able to tell if it was?
No, the current and near future of AI does not allow for writing fully creative and narrative pieces. However, many of the sports and finance articles you read are already authored by artificial intelligence. AI is helping marketers speed up and optimize many areas of content creation.
As video takes over your Facebook newsfeed, AI is helping speed up the process of creating videos in a major way. Antonio Otalvaro, CEO of Raw Shorts, sees the value in automation and efficiency and knows that creators are mainly looking for a way to cut down on tedious tasks in their workflow. With video creation becoming faster and easier, he says we’re going to see people in all industries gravitate towards video as the communication medium of the future.
In 2019, you can expect to see a lot more marketers adopting AI for testing ad campaigns. There are a lot of pieces to an ad campaign, like slightly different wording, layout, and background images. An AI program can be given a handful of variables and can test them to see which ones perform best.
One of the more tedious parts of any marketer’s day is creating and writing internal communication. This includes summary reports and descriptions of their projects. This can be automated fairly easily, as they typically follow a set format and need minimal input from the creator.
Marketers can use AI to collect and analyze tons of data from email campaigns, ads, website visits, and so much more. All of these data help to create much more specific and targeted customer segments.
AI will assist marketers in understanding their customers’ behavior better than ever before. Marketers will start utilizing AI to engage existing customers better by tailoring their experience with the brand.
AI can process information much faster than any human. It can take in tons of data about a visitor in no time at all. Then, it can use that information to present the visitor with what he or she is more likely to interact and engage with.
Marketers will also begin applying AI to retain customers. They can implement intelligent software that can learn when a customer is about to leave the page or abandon the brand for a competitor. When this happens, marketers can instruct the software to implement strategies that will help keep the customer engaged and discourage them from leaving. These steps can increase retention.
The knowledge AI provides about customers will help marketers target them across all channels more effectively. In ad campaigns, AI can help with targeting viewers based on huge amounts of data, like location, demographics, and what device they are using.
It can help optimize mobile marketing and make it easier for marketers to do the difficult job of demographic research. By showing them a specific, personalized, targeted message based on that information, they have a better chance at optimizing that interaction.
These insights lead to better-targeted segments:
Instead of a 22 to 35-year old female, she’s a 26 to 29-year old female who uses Facebook, loves cats, and is shopping around to invest in quality pieces to create her capsule wardrobe.
The Future of AI
We’ve seen the future of AI. It’s faster, more efficient, and more personalized than ever. Marketers will have more time to be creative as they spend less time doing boring and tedious tasks. Targeted and personalized messaging will become easier and much more common as AI helps marketers get to know their customers better and improve interactions between customers and brands.
The post How AI Will Make Workflow Easier for Marketers in 2019 appeared first on Dumb Little Man.
The sovereign fund of Saudi Arabia plans to invest $45 billion into the second SoftBank Vision Fund, two years after putting the same amount into the original $100 billion Vision Fund, Saudi Arabia Crown Price Mohammed bin Salman told Bloomberg in an interview on Friday.
When the first Vision Fund was announced, it was by far the biggest private equity fund ever created, but if SoftBank Group CEO Masayoshi Son’s plans come to fruition, it will not be the last. Son told Bloomberg Businessweek last month that he wants to raise a new $100 billion fund every two or three years.
Saudi Arabia’s Public Investment Fund is anticipating a fresh influx of $170 billion over the next three to four years after selling its stake in Saudi Basic Industries, as well as the upcoming IPO of state-owned Saudi Aramco, said Prince Mohammed, who is also the PIF’s chairman. The PIF, which has also made investments in Uber, Tesla and Lucid, has enjoyed a “huge benefit” from the first Vision Fund, he told Bloomberg.
“We would not put, as PIF, another $45 billion if we didn’t see huge income in the first year with the first $45 billion,” Bin Salman said. He added that its investment in the first Vision Fund will help PIF achieve its new target of $600 billion in assets by 2020, up from the almost $400 billion it currently holds.
SoftBank Group has been contacted for comment.
SoftBank Group and Saudi Arabia’s other partnerships include a deal to build the world’s biggest solar plant for $200 billion. The PIF said earlier this month the plant is still going ahead despite a Wall Street Journal report that it had been shelved.
SpaceX has just successfully landed its first rocket on the U.S. West Coast.
After launching a satellite from California’s Vandenberg Air Force Base on Sunday evening with the Falcon 9 rocket, the spaceflight company brought its first stage booster back to Earth just under eight minutes after liftoff.
While SpaceX has launched a rocket from Vandenberg AFB in July, its landing took place on a drone ship in the Pacific Ocean.
This time around, the Falcon 9’s booster returned to SpaceX’s ground-based Landing Zone 4 (LZ-4), located right next to the launch pad at Vandenberg AFB. It’s a former launch pad for NASA’s Titan family of rockets, which were retired in 2005. Read more…