Day: December 3, 2019

10 Innovative On-Page SEO Tactics to Increase Ranking on Google

Search engine optimization tactics are often grouped into on-page and off-page. On-page SEO tactics cover all the processes that go into optimizing your site pages to make sure they rank higher on Google. While the most important of all on-page SEO techniques seems to be keyword optimization, and people can often pay undue attention to it at the expense of others, there are other innovative strategies, too.

There is no single factor responsible for a site’s position on Google. A combination of techniques is responsible. To rank first on Google, begin with these 10 strategies and see how much you can achieve in a short while. Here are the on-page SEO tips checklist for 2019.

Meta title and meta description

Ensure that your main keyword appears in the article title, preferably closer to the beginning. Let it appear once or twice in the meta description, too. There are apps like Yoast SEO on WordPress that help determine if your titles and descriptions are optimized. Also, keep titles to less than 60 characters for the best shot.

Permalinks

Keep URLs short, straightforward and free of unnecessary characters, especially special symbols. You can separate different items in the URLs with only a dash. Search engines read URLs, too; optimizing your URLs improved your chances at ranking first.

Site speed

on page seo tip

There are different sides as to whether site speed affects rankings. But the only side that really matters is Google’s. Google itself has claimed that its algorithm has site speed as a factor. The justification of this is that faster sites increase user satisfaction and improve engagement. To increase site speed, consider reducing image and video sizes, optimizing images for web and using Content Distribution Network (CDN). To determine if your site’s loading time is right, use Google’s Page Speed Insights.

Keywords!

SEO isn’t all about keywords but keywords have a high position. Among other available platforms, you can count on Google Ads to make your keywords research. Include the keyword in the title, meta description, first paragraph of the main article and other places in a natural form. There is no hard and fast rule concerning keyword density (amount of times to use a keyword) but be sure not to make it spammy, lest you annoy Google.

Action words

By ‘action words’, I mean that there are certain words that guarantee a high click-through rate (CTR). Such words include now, free, today, simple, easy, guide, DIY, step-by-step. Generally, ‘how-to’ articles generate high CTR. Use this to your advantage. Also, use numbers in your titles. An article titled ‘5 Ways to…’ will get more engagement than one that just says ‘Ways to…’ The difference the number makes is that it makes your article appear more straightforward.

SSL Certification

This refers to getting the ‘https’ on your URL. The additional ‘s’ means your site is secure and is a sort of badge proving your authenticity. Many sites ranking first on Google have this and lack of it might what’s holding many sites back. Google’s algorithms favor authenticity and authority to give users the best.

Multimedia

Using multimedia such as images and videos increase user engagement on your site, which in turn proves that your site’s content is useful. That subsequently increases rankings. When using multimedia though, be careful not to use too much or make them too heavy. That can be a drag on site speed.

Mobile Optimisation

page seo tips

Google takes mobile optimization seriously. This is not unexpected since the majority of internet users access the web through their mobile phones. Optimizing the UI and UX of your site for mobile devices is another of on-page SEO tactics that increase engagements. Upon discovering your site drags on mobile, users find their way out more quickly. And that ultimately hurts your rankings.

External and Internal Linking

In your posts, ensure you have up to 3 or 4 links to external websites especially ones that are considered an authority in the topic written on. These outbound links help give your site more authority. On the other hand, internal linking works, too. That is where you add links to other pages on your site. Take a cue from Wikipedia for this. Use both external and internal links to push your site all the way.

See Also: 10 Link Building Strategies That Deliver

Engaging Content

This is probably the most important factor here. That’s because, even if you apply all the above and have distasteful content, your site won’t reach anywhere. If there is anything SEO experts have learned from Google’s algorithm, it is that it’s pretty smart. Write content that is actually useful and engages site visitors. Lengthy articles have an edge here, as they keep visitors engaged for a longer time.

See Also: Effective Content Marketing: 8 Ways to Get Your Content Noticed

Conclusion

I’ll end with saying that your on-page SEO techniques should not just be about getting around the algorithms. It should first and foremost be focused on providing engaging content for people. Relevance to actual users would bring you to the top faster than any technique. Have this in mind when implementing any strategy.

The post 10 Innovative On-Page SEO Tactics to Increase Ranking on Google appeared first on Dumb Little Man.

John Mulaney thinks mistletoe deserves to be cancelled

John Mulaney thinks mistletoe deserves to be cancelled

On Monday’s episode of The Tonight Show starring Jimmy Fallon, the host invited tall child John Mulaney to give his knee-jerk opinions on a series of seasonal subjects, including Rudolph the Red-Nosed Reindeer, fingerless gloves, and mistletoe.

“Mistletoe. If any decoration needs to be Me Too’ed…” declared Mulaney on the “perverted garnish.” 

His strong reaction surprised and delighted Fallon, who said he’d never heard his guest raise his voice before. “It’s an upsetting garnish,” Mulaney insisted, which is fair.

The high-waisted man also summed up the horrible trashfire goblin decade that was the 2010s with an incredibly apt airport anecdote, in which he saw a passenger and TSA agent arguing. Read more…

More about The Tonight Show Starring Jimmy Fallon, Jimmy Fallon, 2010 S, Rudolph The Red Nosed Reindeer, and John Mulaney

Mass media vs. social media

In the waning years of the last millennium, at my university, one of the cause célèbres of the progressive left was a concept known as “Manufacturing Consent,” the title of a book and film, by and starring Noam Chomsky. Its central thesis was that US mass media “are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship.”

It’s fair to say that history has been pretty kind to this theory. Consider the support drummed up by mass media for the invasion of Iraq in 2003. To quote the public editor of the New York Times, “To anyone who read the paper between September 2002 and June 2003, the impression that Saddam Hussein possessed, or was acquiring, a frightening arsenal of W.M.D. seemed unmistakable. Except, of course, it appears to have been mistaken.” Consider the September 2002 dossier published by the UK government “to bolster support for war” which turned out to be full of spectacularly incorrect information, and the media’s failure to interrogate those claims.

It’s hard to overstate just how cataclysmic these errors were. If the mass media had pushed back against the false claims of weapons of mass destruction, we might have avoided the Iraq war, which killed hundreds of thousands and cost trillions of dollars. Saddam Hussein was not exactly a tough act to follow, but the US still managed to follow its falsely motivated war with a botched occupation which turned Iraq, and arguably the larger Middle East to this day, into a bloodbath.

An interesting question is: what would have happened if today’s social media had been around in 2003? Today, if a wrong assertion is promoted by the mass media, it doesn’t take long for subject-matter experts to appear on Facebook and Twitter, correcting them, and either going viral themselves or becoming the subjects of countervailing media stories.

This doesn’t necessarily mean catastrophe would have been averted. But at least a possible corrective to the collective hysteria of the mass media would have existed, unlike in 2002-3. (Yes, those were the days of Blogspot and LiveJournal, but they didn’t have anything like the reach or significance of today’s social media.)

Consider a more recent event: the 2016 American presidential election. It has become an article of faith, in certain quarters, that it was won and lost by the diabolical use of Facebook ads, especially in conjunction with the psychographic superscience of Cambridge Analytica. This is ridiculous. First, no one credible thinks CA’s purported ability to mind control Facebook users by showing them “psychographically” targeted ads was anything other than snake-oil nonsense.

Second, as Nate Silver points out, the impact of social-media ads was enormously less than the impact of mass media. Remember the months of hysteria about Hillary Clinton’s emails? Remember how it turned out to be a complete non-story? Doesn’t this remind you of Iraq’s WMDs?

One of the weird things about the campaign press is how it vastly, vastly—like, by an order of magnitude—overrates the importance of paid media (advertising) relative to “earned media” (the volume and tone of press coverage). https://t.co/BRcQpVpOBD

— Nate Silver (@NateSilver538) November 28, 2019

“The media’s coverage of Hillary Clinton’s email scandal was probably literally 50 times more important to the outcome of the 2016 election than Trump ads on Facebook.” Perhaps, my fellow mass media, the fault lies not in our psychographic bullshit artists, but in ourselves

Social media has many downsides. You don’t have to go particularly deeply into my own back catalog to discover that I am a harsh critic of Facebook myself. But let’s not pretend that mass media, just because it’s older, is therefore perfect. It has its own catastrophic failure modes itself. In fact — whisper it — maybe we’re a lot better off, net, with social media and mass media, in that each can act as a counterbalancing corrective on the other’s flaws and failure modes.

The progressive left may have gone from “mass media is the enemy” to “Big Tech social media is the enemy,” but maybe, and I know this sounds crazy because it’s on the Internet, but hear me out here, maybe there’s room for a little nuance; maybe they both have good and bad aspects, and could possibly balance one another out. If you don’t think mass media needs a corrective, let me remind you once again of the Iraq War and But Her Emails, to name but two of many, many examples. Maybe there exists a future in which social and mass media are each a cure for what ails the other.