With the competition among wholesale and distribution businesses getting heavier each day, being one step ahead in everything – from production to marketing – is a must. And knowing how to improve business website can take you ahead of the competition.
B2B customers are expecting more from their wholesale partners, demanding a high level of service like B2C customers. Gone are the days when wholesalers simply transact and close a deal. These days, there’s a need to connect more and bring positive experiences to retain and attract clients and boost their revenues.
On-Site Changes for Better Online Presence
It’s not enough that you have a website. Remember, your competitors have websites, too. Your goal is to know how to improve business website and create a virtual place to sell your products or find distributors. You need to create a better online presence.
And no, you don’t need a website overhaul to achieve this.
Here are some proven on-site changes you can implement in your current wholesaler website to improve your online presence.
Provide an e-commerce platform
In case you haven’t heard yet, B2B e-commerce sales are expected to top $1 trillion by 2020. Adopt eCommerce functions on your websites, such as streamlined ordering systems, information-rich product listings, and up-to-date inventory data.
Since you’re targeting corporate clients, added features like order histories and subscriptions will definitely help you gain more customers and boost your sales.
Keep a blog that provides helpful and up-to-date information
Your B2B audience definitely appreciates the detailed information you give about your products and services through your blog. If you’re selling wholesale tarps, for instance, you can talk about the different types of tarps, their uses, and some other technical info that people may need more understanding about.
Keep your blog updated. Make your wholesaler website a reputable resource people can go to for answers. It’s one way to gain trust and credibility.
Make ordering, delivery, and billing as seamless as possible
Make use of a flexible invoice tool that makes the payment, billing, and shipping options as easy and as quickly as possible. Give your customers a variety of payment options to cater to their individual needs. Also, make it easy for existing customers to log-in, give new ones an option to create an account or check out as a guest, and put checkout calls-to-actions in locations (top and bottom, usually) and colors that stand out.
Ensure easy navigation
The reason is pretty obvious. The overall structure, presentation, and labels of your website have a huge impact on your business. They affect traffic (how you rank) and conversations (lead-customer conversion).
Be descriptive with your labels. The fewer the items in your navigation, the better for SEO. Keep your design simple, fresh, and clean. Make sure your products are no more than three clicks away. Your goal is to help your visitors find what they need as quickly as possible.
Add relevant and high-quality visuals
Connect closer to your B2B customers by opening up yourself to them.
What are the business practices that make your company stand out? How do you do it? How about you invite them for a virtual tour to your production house?
Through a short, high-quality video clip, show them the tarp weaving process, for instance, featuring the high manufacturing standards and quality control your company adopts. Or perhaps, post a video about the relevant industry updates to showcase your subject matter expertise.
Make your website mobile-friendly
Having a mobile-friendly website is not just a good practice to adopt. It’s required! 2018 is all about mobile-friendliness. Most likely, the majority of your potential business partners communicate and transact via their mobile phones. Create a mobile version for your site, install a mobile plug-in, or better yet – create an app.
Target the right keywords
Behind each successful wholesale website are careful keyword research and analytic process. If you’re not targeting the right keywords, you could be putting all your efforts to waste. It’s not enough that you base it on the search volume and adopt the highest-volume keywords. It’s important to understand your own website, create hypotheses, test, and repeat – the classic formula for internet marketing. The great thing, there are keywords research tools that make this process easier.
In this tech-heavy world, a big part of your success depends on your website. If you want to be ahead of the competition, convert leads to customers, and ultimately grow your business, take time to analyze your website and identify the things you can make better. With these on-site changes you can implement, you won’t just know how to improve business website, but you’ll also be one step closer to creating a website that ranks and a website that sells.
The post How to Improve Business Website: A Guide for Wholesale Business Owners appeared first on Dumb Little Man.
“Harxit” may not really roll off the tongue the way “Megxit” does — but Prince Harry would like to make it clear that the decision to bail on being royalty was actually his, thank you very much.
After weeks of royal family drama and years of appalling treatment by the British press, Queen Elizabeth II confirmed, firmly, that her grandson and his wife would be stepping down from their official roles and ceremonial duties as the Duke and Duchess of Sussex, with her blessing. The couple will be seeking financial independence, and splitting their time between the U.K. and North America.
Now, Harry has made his first public comments about the official split with his royal family at an event for a charity he co-founded, Sentebale, which works with children in HIV-affected communities in Lesotho and Botswana. Read more…
The Catalyst Fund has gained $15 million in new support from JP Morgan and UK Aid and will back 30 fintech startups in Africa, Asia, and Latin America over the next three years.
The Boston based accelerator provides mentorship and non-equity funding to early-stage tech ventures focused on driving financial inclusion in emerging and frontier markets.
That means connecting people who may not have access to basic financial services — like a bank account, credit or lending options — to those products.
Catalyst Fund will choose an annual cohort of 10 fintech startups in five designated countries: Kenya, Nigeria, South Africa, India and Mexico. Those selected will gain grant-funds and go through a six-month accelerator program. The details of that and how to apply are found here.
“We’re offering grants of up to $100,000 to early-stage companies, plus venture building support…and really…putting these companies on a path to product market fit,” Catalyst Fund Director Maelis Carraro told TechCrunch.
Program participants gain exposure to the fund’s investor networks and investor advisory committee, that include Accion and 500 Startups. With the $15 million Catalyst Fund will also make some additions to its network of global partners that support the accelerator program. Names will be forthcoming, but Carraro, was able to disclose that India’s Yes Bank and University of Cambridge are among them.
Catalyst fund has already accelerated 25 startups through its program. Companies, such as African payments venture ChipperCash and SokoWatch — an East African B2B e-commerce startup for informal retailers — have gone on to raise seven-figure rounds and expand to new markets.
Those are kinds of business moves Catalyst Fund aims to spur with its program. The accelerator was founded in 2016, backed by JP Morgan and the Bill & Melinda Gates Foundation.
Catalyst Fund is now supported and managed by Rockefeller Philanthropy Advisors and global tech consulting firm BFA.
African fintech startups have dominated the accelerator’s companies, comprising 56% of the portfolio into 2019.
That trend continued with Catalyst Fund’s most recent cohort, where five of six fintech ventures — Pesakit, Kwara, Cowrywise, Meerkat and Spoon — are African and one, agtech credit startup Farmart, operates in India.
The draw to Africa is because the continent demonstrates some of the greatest need for Catalyst Fund’s financial inclusion mission.
Roughly 66% of Sub-Saharan Africa’s 1 billion people don’t have a bank account, according to World Bank data.
Collectively, these numbers have led to the bulk of Africa’s VC funding going to thousands of fintech startups attempting to scale payment solutions on the continent.
Digital finance in Africa has also caught the attention of notable outside names. Twitter/Square CEO Jack Dorsey recently took an interest in Africa’s cryptocurrency potential and Wall Street giant Goldman Sachs has invested in fintech startups on the continent.
This lends to the question of JP Morgan’s interests vis-a-vis Catalyst Fund and Africa’s financial sector.
For now, JP Morgan doesn’t have plans to invest directly in Africa startups and is taking a long-view in its support of the accelerator, according to Colleen Briggs — JP Morgan’s Head of Community Innovation
“We find financial health and financial inclusion is a…cornerstone for inclusive growth…For us if you care about a stable economy, you have to start with financial inclusion,” said Briggs, who also oversees the Catalyst Fund.
This take aligns with JP Morgan’s 2019 announcement of a $125 million, philanthropic, five-year global commitment to improve financial health in the U.S. and globally.
More recently, JP Morgan Chase posted some of the strongest financial results on Wall Street, with Q4 profits of $2.9 billion. It’ll be worth following if the company shifts its income-generating prowess to business and venture funding activities in Catalyst Fund markets such as Nigeria, India and Mexico.