Day: October 12, 2020

Connecting with Customers During a Crisis – Notes for the Tech Industry

Since foot traffic has dropped dramatically due to the pandemic, the corporate arena is facing a great setback. Social distancing, which is beneficial for health safety, has brought many negative impacts for businesses globally. Among several other factors, customer interaction tops the list. When clients are socially isolated, engagement becomes challenging.

Though some industries catering to the basic needs of clients are doing exceptionally well, others like the technology sector are going through a tough time. If you also belong to the technology industry, and are struggling to break-even, stay connected with your customers.

Irrespective of social distancing, there are endless ways to interact and please your clients. Let us shed some light on these strategies:

Video Chatting and Streaming – Going Digital

connect with customers during a crisis

The time users spend on social media has increased dramatically; utilize this opportunity, and go live with your products. Here are a few ways how:

Show Your Products on Live Videos

If not now, potential clients may buy the product after things get back to normal. For instance, if you sell smartphones, make up an exciting deal for customers. Though people might not have the resources right now, they have ample time to listen to you. Use your convincing skills to make your product their next gadget this year.

Focus more on things that are in demand these days. Since remote working is the new normal, laptops, coaxial cable wires, USBs, chargers, and routers are high in demand. Give discounts, offer installment plans, and ask former customers to review your products.

Share Stories

Use short videos to deliver a big message. Show some behind the scenes and also interact directly with your users to increase satisfaction. Empathize with your users and make the clients realize that you care.

Arrange an Online Event

As the pandemic hit the world, thousands of events got canceled, and hundreds of them are still in the pipeline. However, holding events is still possible. You might need to change your advertising strategy, but you will get a good audience. Whether it is your product anniversary or a new launch, you can always have a digital event and grab the attention of a huge audience.

Many technology companies have introduced new apps, products, and gadgets to stay alive in the eyes of customers besides keeping their business running. You can also come up with an innovative digital product and hold a launch event online. For instance, Tik Tok introduced a new app on Amazon Fire recently through an online event.

Tip:

Offer an exclusive discount on products for the first 50 people attending your event.

Bring a Smile on Others’ Faces

connecting with customers

Getting confined in a home is not an easy job. In this scenario, when you have financial burdens and health concerns, frustration rises at its peak. Many companies are standing firm with their clients at this crucial time.

For example, telcos are delighting their existing customers by giving free data. Similarly, many entertainment companies have released movies and TV shows earlier than the scheduled dates. Disney Channel understood the demand of this time and released its blockbuster family movie, Frozen 2, even though releasing a movie on streaming is less profitable than a cinema release.

Likewise, some technology companies are taking an active part in helping their consumers by offering free or discounted meditation and yoga classes. Free subscriptions are being offered, and online education institutes are even offering free online technological courses to help people learn technical skills in their spare time.

Thus, technological companies can also pair up with other companies to provide entertainment to their clients. At a time when people are losing their jobs, sales are near to zero, and the life of every other person at risk, sharing something that can help alleviate mental stress is noble and inspiring.

Most importantly, this gesture of kindness by companies will be remembered even long after the pandemic is over. Many brands that are unable to stay directly connected with their customers have taken the entertainment route to avoid the flak.

Shifting Customers to Online Channels

Though most technology companies have an active website or an online store, some are still facing difficulty managing this shift. This digital shift is a new experience for many brands. Businesses have no other choice than to provide online services and engage customers through digital means. For instance, Cisco’s WebEx is now offering free technical tools for teachers and students to facilitate remote learning.

Technological companies offering healthcare products can grab this opportunity as well. People do not want to step outside, but still, they have health needs. Therefore, they are ready to invest in smart healthcare gadgets that can keep them healthy while at home.

Similarly, hospitals are ready to embrace the best technology for health care. It is imperative to create awareness regarding healthcare gadgets in this difficult time. People are ready to learn new things at this time. Thus, companies are likely to get a good response from potential clients.

Online channels, like social media presence, blogs, websites, and e-stores, are vital today. These channels are essential to keep the sales running and continue engaging with present clients. For shifting customers to the online platform, the following actions can be taken:

  • Blog
  • YouTube channel
  • Paid advertisement
  • Website
  • Social media campaigns

It’s time to revamp all the marketing strategies and shift entirely to the digital landscape. Offline marketing strategies are the only way to connect with customers and maintain relationships. Since every other business is actively implementing online tactics, there are high chances of losing loyal customers if a coherent connection is not maintained.

Conclusion

The technological sector can play a vital role in this unprecedented situation. The digital shift in business operations, remote learning, and virtual meet-ups have opened new doors of opportunities for various companies. However, this has amplified the competition, making it difficult for other brands to stay connected with former clients.

Though the resources are limited and the times are difficult, you may adopt various ways to connect with potential clients. Virtual meet-ups, video streaming, social media campaigns, blogs, and offline marketing tactics are some useful means for maintaining good relationships with customers. Even if sales are zero, never give up. Keep your bond strong, and don’t let your customers forget you.

The post Connecting with Customers During a Crisis – Notes for the Tech Industry appeared first on Dumb Little Man.

China’s digital yuan tests leap forward in Shenzhen

Shenzhen, known for its maker community and manufacturing resources, is taking the lead in trialing China’s digital yuan.

Last week, the city issued 10 million yuan worth of digital currency to 50,000 randomly selected residents. The government doled out the money through mobile “red envelopes,” a tool designed to digitize the custom of gifting money in red packets and first popularized by WeChat’s e-wallet.

The digital yuan is not to be mistaken as a form of cryptocurrency. Rather, it is issued and managed by the central bank, serving as the statutory, digital version of China’s physical currency and giving Beijing a better grasp of its currency circulation. It’s meant to supplement, not replace, third-party payments apps like WeChat Pay and Alipay in a country where cash is dying out.

For example, the central government may in the future issue subsidies to local offices by sending digital yuan, which can help tackle issues like corruption.

Shenzhen is one of the four Chinese cities to begin internal testing of the digital yuan, announced a government notice in August without going into the specifics. The latest distribution to consumers is seen as the country’s first large-scale, public test of the centrally issued virtual currency.

Nearly 2 million individuals in Shenzhen signed up for the lottery, according to a post from the local government. Winners could redeem the 200 yuan red envelope within the official digital yuan app and spend the virtual money at over 3,000 retail outlets in the city.

As its next step, Shenzhen will launch a (vaguely defined) “fintech innovation platform” through its official digital currency institute, said a new central government document detailing the city’s five-year development measures, including attracting more foreign investment in cutting-edge technologies. The city will also play a key role in furthering the digital yuan’s research and development, application and international collaboration.

In April, the city’s digital currency vehicle launched a wave of recruiting for technical positions like mobile app architects and Android developers.

Shenzhen was established in 1980 as China’s first special economic zones and is now home to tech behemoths like Tencent, Huawei and DJI and innovation hubs like HAX and Trouble Maker. President Xi Jinping is scheduled to visit the city this week to commemorate the city’s 40th anniversary.

While the central bank provides logic and infrastructure undergirding the digital yuan, there’s much room for commercial banks and private firms to innovate on the application level. Both ride-hailing platform Didi and JD’s fintech arm have recently unveiled steps to help accelerate the digital yuan’s real-life implementation.

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