Day: October 21, 2020

10 Thing To Consider While Designing A Live Chatbot

The current business world is extremely contentious. Now, meeting your clients’ expectations is not enough. You need to exceed them to stand out in the crowd.

If your customers are surfing the web at 4 A.M. in the morning with a fiery issue regarding your company, they await you to respond to it.

Usual working hours don’t matter a lot in the online world. What matters a lot is the way you handle the queries of your clients regarding your business.

If you can’t provide the customer with the solutions they are looking for, someone else will!

However, before hiring staff to work in the graveyard shift, there is a simple and effective solution – Chatbots.

Designing a chatbot is like whipping coffee; it always requires the exact ingredients to prepare it, but slight variations to the method can change the entire outcome.

However, a recent study has revealed that 60% of participants state that bots are disappointing when it comes to solving their concerns, and that they prefer human support over bot to solve their queries. The concerns are genuine but, possibly, this judgment can be corrected.

We will show you a few things you need to consider while designing a chatbot for your organization, which can satisfy the needs of your business and clients.

Identify your bot’s goal

It’s very crucial to determine the ultimate goals of your chatbot before starting its designing process. And if you are not sure about your bot’s purpose, then you need to rethink if you actually need one.

Here are a few reasons to choose chatbots for your business:

  1. They save your time and effort, as well as human resources for qualitative jobs
  2. Automate your client support process for related inquiries
  3. Enhance your brand value with minimum effort
  4. Affordable development cost
  5. Better user interaction
  6. Easy to use

First, set the goals of your chatbot. Is it for generating leads for your logo design company? Possibly for scheduling appointments? Responding to commonly asked questions? There is no limit!

The more specific the goal, the clearer it will be to both design your bot and analyze its progress. Users are preferring your bot for only one purpose – to get a solution for their problems. Set your goals around the queries of your users, so it becomes easy for you to handle their needs.

Choose between a rule-based and NLP platform

After establishing the goals of your chatbot, it’s time to decide how to design your bot. Most of the chatbot platforms mark their bots with AI tags, regardless if they actually apply clever self-learning algorithms or just cling to normal IF-THEN metrics.

So, you will have two options while choosing a designing platform for your chatbots – “NLP” and “rule-based”. These define how adaptable and smart your chatbot works within a discussion.

A rule-based bot responds according to specified decision trees. Similar to a flowchart, discussions are planned out to predict what a client might request and how the bot should answer.

For example, if a customer input includes words like ‘shop’ or ‘buy’, then send them a message with a list of products.

NLP bots or Natural Language Processing bots are capable of assuming the context even when problems are more complicated. Moreover, their capability to learn from their mistakes help them to develop greater efficiency.

Presently, rule-based bots are a cheaper, quicker, and more efficient option. Furthermore, transparency regarding their function range encourages users to engage efficiently.

Understand your customers and their input

developing a chatbot

While designing a bot, it’s really important to keep your customers in mind. What type of technical skills do they hold? Do they have time to use self-help? What kind of conversation do they prefer?

Do they want to keep it sober or casual? User choices are one face of a coin. The other face is the real user input and facts. What type of information do you need to provide in chatbot conversation?

Will users need to type the query or just select from the available options? If they need to type the query, then which language do they use?

It’s completely up to you how you want your user to interact with bot. According to a survey conducted, people want to see a company’s logo as a bot icon. Now coming back to basics, your logo should be attractive so it can connect with users. AI-powered tools such as Designhill can generate a user-friendly logo within fraction of minutes.

Identify the limitations and drawbacks of your platform

After deciding the preferred platform for your bot, you need to figure out the drawbacks and limitations of your platform.

Most of the rule-based platforms are based on multiple choice, without the opportunity to write unique answers.

You can guide the conversation in a particular direction through this platform, but you can’t compose proper answers to problems that may be asked during the conversation.

Moreover, a few platforms require input questions and their responses in a coded form, which needs knowledge and interest in coding to enjoy using them.

So, it’s better to select a thoroughly-tested platform as it has come along with comprehensive documentation on facilities and tools.

Furthermore, you can join various online communities and forums to know more about your platform. These platforms will help you in troubleshooting your issues effectively and quickly.

Set the tone and personality

Your bot represents your organization and it’s usually the first one that interacts with your clients. Consequently, it’s essential to set the tone of communication that matches your brand value.

You can treat your bot as your digital employee and even enhance your brand image by providing it a friendly persona.

A recent study has revealed that users favor bots with human traits. A personalized and friendly answer by the bot can make your users’ chatting experience more positive.

Siri by Apple is one of the best examples of a humorous chatbot. It’s a sweet and friendly character initiated by the organization.

However, don’t impose humor unnecessarily to audiences that don’t want those features. A simplistic, helpful, and friendly bot is the best option for several brands.

Maintain a simple conversation flow

Bots can be used to perform repetitive tasks where a simple and specified flow has been established. If you are trying to design a self-learn or self-aware chatbot, then you are destined to fail as such advanced technology has not yet arrived.

So, it’s important to include very specific topics that relate to the goals you have established for your chatbot. The more complex and branched out the discussion is, the greater the risk that it will become grouchy.

Apply prompts

If a bot usually asks indefinite questions like “what do you want to search?”, such type of conversation can turn into a guessing game.

The customer will get confused in deciding what a bot can do, and the bot will also get confused in presuming what the user expected.

However, using prompts on your website can help showcase the abilities of your bot. You can set a clickable menu or present recommended solutions, so there will be no confusion or doubt.

Furthermore, the clickable menus or elements will save time, as well as the efforts of the users.

Allow an easy shift from chatbot to human assistance

develop a chatbot

A bot can’t handle every possible question, particularly when it comes to criticisms or unusual cases. That’s when a human assistant comes into the picture.

A frustrated user prefers human assistance to resolve the issue. So, while designing your bot, make it simple so it can switch from chatbot to human assistant.

The most sensible alternative is to combine the chatbot platform with your live chat platform to make conversation handovers quick, easy, and simple.

Perform quality checks at the early stage

No matter how hard you try, there are a lot of things that are impossible to predict during the planning or designing phase.

If you start testing in the early phase, you will notice the places where the chatbot is lacking, even before the launch of the bot.

Furthermore, you will need a Live testing feature to perform this test. You can test every conversation or story created in the chatbot internally before its launch.

You need to ensure that it works as expected before users can use it for queries.

Maintain a balance among reactive and proactive

Chatbots can work as smart promoters for your brand. They can encourage users to begin a conversation regarding promotions and deals.

For example, after a user stayed on a webpage for more than 30 seconds, a bot can proactively prompt a message for a user stating – “Hey, just want you to know that today we are offering free shipping to the users on every order. Want a promo code?”

Or, you can share special deals with them. For example, a bot can prompt “Hey, we have designer sarees on sale? Click here to see.”

However, if you are planning to apply a proactive approach, it’s ideal to place the pop up in an unobtrusive place. According to research, the bottom right corner is the best place for it.

Furthermore, a human brain browses a page from top left to bottom right. So, it’s a good chance to showcase your products and services after your user has approved your chatbot’s assistant.

Looks Salesy and Clingy, Right?

That’s why it’s important to maintain a balance between replying to a user’s requirements and providing a complete service experience.

For example, if a bot is helping a user to find a new study table, but then the bot starts promoting fancy furniture, then obviously a user gets frustrated. The products are relevant, but not helpful for users. As mentioned, there needs to be a balance to avoid this.

The post 10 Thing To Consider While Designing A Live Chatbot appeared first on Dumb Little Man.

AOC and Ilhan Omar’s wholesome ‘Among Us’ stream did huge numbers on Twitch

AOC and Ilhan Omar's wholesome 'Among Us' stream did huge numbers on Twitch

Congresswomen Alexandria Ocasio-Cortez and Ilhan Omar made their Twitch debuts today, enjoying a few rounds of Werewolflike sleeper hit Among Us with several high profile streamers. AOC may be a highly intelligent, engaged politician, but it turns out she is an absolutely terrible space murderer.

The two Among Us newbies were joined by a constellation of Twitch stars, including Pokimane, Hasanabi, Disguised Toast, Dr Lupo, Myth, mxmtoon, Jacksepticeye, Cr1TiKaL, and Corpse Husband. Omar’s teenage daughter Isra Hirsi also jumped in for some mother-daughter bonding time.

However, it was AOC‘s stream that received the most attention. Twitch confirmed to Mashable that her channel reached a peak of over 435,000 concurrent viewers during the three-and-a-half hour broadcast. This is an incredibly impressive figure for a new streamer, especially considering the number one record is 667,000, currently held by hugely popular Fortnite streamer Ninja. Read more…

More about Twitch, Ilhan Omar, Aoc, Alexandria Ocasio Cortez, and Entertainment

Political strategist turned tech investor Bradley Tusk on SPACs as a tool for VCs

Bradley Tusk has become known in recent years for being involved in what’s about to get hot, from his early days advising Uber, to writing one of the first checks to the insurance startup Lemonade, to pushing forward the idea that we should be using the smart devices in our pockets to vote.

Indeed, because he’s often at the vanguard, it wasn’t hugely surprising when Tusk, like a growing number of other investors, formed a $300 million SPAC or special acquisition company, one that he and a partner plan to use to target a business in the leisure, gaming, or hospitality industry, according to a regulatory filing.

Because Tusk — a former political operative who ran the successful third mayoral campaign for Mike Bloomberg —  seems adept at seeing around corners, we called him up late last week to ask whether SPACs are here to stay, how a Biden administration might impact the startup investing landscape, and how worried (or not) big tech should be about this election. You can hear the full conversation here. Owing to length, we are featuring solely the part of our conversation that centered on SPACs.

TC: Lemonade went public this summer and its shares, priced at $29, now trade at $70. 

BT: They are down today last I checked. When you only check once in a blue moon, you’re like, ‘Hey, look at how great this is,’ whereas if, like me, you check me every day, you’re like, ‘It lost 4%, where’s my money?’

We got really lucky; Lemonade was our second deal that we did out of our first fund, and the fact that it IPO’d within four years of the company’s founding is pretty amazing.

TC: Is it amazing? I wonder what it says about the common complaint that the traditional IPO process is bad — is it just an excuse?

BT: [CEO] Daniel Schrieber was very clear that he and [cofounder] Shai Wininger had a strategy from day one to go public as quickly as they possibly could, because in his view, an IPO is supposed to represent kind of the the beginning. It’s the ‘Okay, we’ve proven that there’s product market fit, we’ve proven that there’s customer demand; now let’s see what we can really do with this thing.’ And it’s supposed to be about hope and promise and future and excitement. And if you’ve been a private company for 10 years, and you’re worth tens of billions of dollars and your growth is already starting to flatten out a little bit, it’s just much less exciting for public investors.

The question now for everyone in our business is what happens with Airbnb in a few weeks or whenever they are [staging an IPO]. Will that pixie dust be there, or will they have been around so long that the market is kind of indifferent?

TC: Is that why we’re seeing so many SPACs? Some of that pixie dust is gone. No one knows when the IPO window might shut. Let’s get some of these companies out into the public market while we still can?

BT: No, I don’t I don’t think so. I think SPACs have become a way to raise a lot of money very quickly. It took me two years to raise $37 million for my first venture fund, and three months was the entire process for me to raise $300 million for my SPAC. So it’s a mechanism that is highly efficient and right now is so popular with public market investors that there is just a lot of opportunity, and people are grabbing it. In fact, now you’re hearing about people who are planning SPACs having to pull [them] back because there’s a ton of competition right now.

At the end of the day, the fundamentals still rule. If you take a really bad company public through a SPAC, maybe the excitement of the SPAC gets you an early pop. But if the company has neither good unit economics nor high growth, there’s no real reason to believe it will be successful. And especially for the people in the SPAC, where they have to hold on to it for a little while, by the time the lockup ends, the world has probably figured out that this is not the greatest IPO of all time. You can’t put lipstick on a pig.

TC: You say you raised the SPAC very quickly. How is the investor profile different than that of a typical venture fund investor?

BT:  The investors for this SPAC — at least when I did the roadshow, and I think I did 28 meetings over a couple of days — is mainly hedge funds and people who don’t really invest in venture at all, so there was no overlap between my [venture fund] LP base and the people who invested in our SPAC that I’m aware of. These are public market investors who are used to moving very quickly. There’s a lot more liquidity in a SPAC. We have two years to acquire something, but ultimately, it’s a public property, so investors can come in and out as they see fit.

TC: So it’s mostly hedge funds that are getting paid management fees to deploy their capital in this comparatively safe way and that are getting interest on the money invested, too, while it’s sitting around in a trust while [the SPAC managers] look for a target company.

BT: Why it kind of does make sense for [them to back] VCs is they are basically making the bet to say: does this person running the SPAC have enough deal flow, enough of a public profile, enough going on that they are going to come across the right target? And venture investors in many ways fit that profile because we just look at so many companies before deploying capital.

TC: Do you have to demonstrate some kind of public markets expertise in order to convince some of these investors that you know what it takes to take a company public and grow it in the public markets?

BT: I guess. We raised the money, so I guess I passed the test. But I did spend a little under two years on Wall Street; I created the lottery privatization group of Lehman Brothers. And my partner [in the SPAC], Christian Goode, has a lot of experience with big gaming companies. But overall, I think that if you are a venture investor with a ton of deal flow and a good track record but very little or no public market experience, I don’t know that that would disqualify you from being able to rate a SPAC.