On Nov. 16 Harley-Davidson is revealing its newest bike: an actual bicycle.
The Serial 1 is the first electric bicycle in what will be a new product line from the American motorcycle maker. Harley-Davidson introduced its first electric motorcycle, the LiveWire, last year, but hit production issues (with the battery) quickly.
The company isn’t sharing much about the new bike’s capabilities or even its price, but a spokesperson wrote in an email that it’s intended for motorcycle enthusiasts, commuters, and first-timers. It will be an electric-assist bicycle, meaning when you pedal the electric motor a battery will provide some extra power for your ride. Read more…
By now, everyone must be aware that the most popular search engine available is Google. Even though there are different search engines such as Yahoo or Bing, Google stands on top. Moreover, not to forget, it is already stated that there exists over 200 Google ranking factors. But you see, every ranking factor is different.
That’s why you cannot use the same Search Engine Optimization methods or focus on only particular ranking factors. Since the Google algorithm is never static, so is the top ranking factors. One popular way to enhance the search result or enhance search engine optimization is through premium quality guest posting services.
An added benefit of guest post services is that you can do optimization as per the newest Google algorithms. You can also expand and improve your digital marketing services by getting more exposure, growth in networking, high opt-in rate, and building relationships.
Whatever or however the search optimization is, it’s a fact that those 200 ranking factors are not vague. They are used by Google to influence the rankings of organic search pages. Out of loads of ranking factors, the few important ones considered are related to Backlinks, Content, Speed, Keywords, Domain factors, Core Web Vitals, Website structure, and many more. But here, we will specifically talk about Core Web Vitals, E-A-T, and AMP.
Core Web Vitals
To understand Core Web Vitals, first, you have to know about Web Vitals. In general, Web Vitals help guide quality signals on the web to provide the users with a great experience (Page Experience signals). Thus, Core Web Vitals are the subset of the Web Vitals.
Other general Web Vitals evaluate page experience through signals like safe browsing, HTTPS, mobile-friendliness, and intrusive interstitials. These are the traditional ranking signals. But the Core Web Vitals are evolving and now have three specific metrics for user interaction: loading, interactivity, and visual stability.
LCP/Largest Contentful Paint: It measures the loading performance of the webpage. LCP occurring within 2.5 seconds is considered as a good user experience.
FID/First Input Delay: It measures the interactivity of the webpage. Pages having an FID of not more than 100 milliseconds is considered a good user experience.
CLS/Cumulative Layout Shift: It measures the visual stability of the webpage. A page that has a CLS of not more than 0.1 is considered a good user experience.
Google has also set some specific guidelines of these metrics into Good, Needs Improvement, and Poor. Core Web Vitals are now going to be one of the top official ranking requirements. So, your webpage has to now reach the minimum threshold limit set by Core Web Vitals, since search engine rankings are one of the priorities for digital marketers.
E-A-T is the shorthand form of “Expertise-Authoritativeness-Trustworthiness.” It is a set of quality standards set by Google to evaluate websites and review an individual. The evaluation is done offline, or to say, reviewed manually. E-A-T, each of them has a set of different criteria for evaluation.
Expertise: If you are to evaluate a guest post, here, the expertise will be to check the content-level related to the subject matter. And in the case of a website, it needs to have suitable credentials like recognition from an external party. To evaluate an individual, you can assess their relevant experience or degree in that field of work.
Authoritativeness: If you are to evaluate a website’s authority on a particular content, you can check the ratings and reviews given by the external sources and the rater. And in the case of an individual, you can assess the author’s number of citations, the content’s quality, and where they appear.
Trustworthiness: If you are in doubt and want to validate a website’s trustworthiness, you can simply have a look at the “About Us” page, the customer service information, or the site having a secure connection or not. And in the case of an individual, their authoritativeness will show their worthiness too.
It is safe to say that E-A-T is really effective in evaluating content related to Your Money or Your Life pages, which will be helpful for guest posting services. If you consider E-A-T as a ranking factor and wish to appear on top, then your attention should be specific toward the website’s content and its presentation.
According to Google’s Quality Rater Guidelines, websites that prioritize E-A-T should maintain a few guidelines like content quality, topical focus, brand strength, author’s name, and trust-building. E-A-T score can be improved by building more backlinks. In short, it might be crucial for guest posting services.
AMP is short for “Accelerated Mobile Pages.” Google described AMP as an open-source project designed to help the web publishers create optimized content that loads instantaneously on phones or any other device. It allows the user to access any page or website instantly on any device that is being used.
Google’s AMP product manager has stated that the duration of loading an AMP-coded content is just 0.7 seconds, and for a non-AMP page is 22 seconds. AMP HTML has also helped the site owners create light-weight web pages because AMP’s core is caching.
Nowadays, AMP has become a crucial part while forming a balanced marketing strategy because Google has been prioritizing AMPs in search results. In today’s competitive world, AMP is indirectly supporting the mobile users by enhancing the loading speed of the webpages in their search results.
But to be clear, it is not a search engine ranking factor. It is not designed to control the user’s data. Due to the fast load time of the page, the page views will also rise. There will be more ads too, which will result in a CTR increase.
The key advantage of AMP in the online marketing world or for digital marketing services is the speedier load time of the webpages. Thus, there may be a possible increase in the number of readers which may lead to higher rankings. Since Google has made AMP an open-source, developers get the opportunity to do additional developments too.
Harley-Davidson has spun out a new business dedicated to electric bicycles and plans to bring its first line of products to market in spring 2021.
The new business called Serial 1 Cycle Company started as a project within the motorcycle manufacturer’s product development center. The name comes from “Serial Number One,” the nickname for Harley-Davidson’s oldest known motorcycle.
The pedal assist electric bicycle company is being launched amid a booming ebike industry fueled by growing demand in the wake of the COVID-19 pandemic. The global eBicycle market was estimated to be over $15 billion in 2019 and projected to grow at an annual rate of more than 6% from 2020 to 2025, according to Harley-Davidson.
The new Harley-Davidson brand Serial 1 didn’t provide performance details or other specs of its new line of electric bike products. However, the company did release several photos of its first model.
Image Credits: Harley-Davidson
The new business launch also comes at a critical time for the Milwaukee-based motorcycle manufacturer, which has seen its sales slow as its core customer base ages out of its motorcycles.
In July, Harley-Davidson cut 700 jobs from its global operations as part of an internally branded restructuring plan called “The Rewire.” The plan, which Harley-Davidson chairman, president and CEO Jochen Zeitz first spoke about in the company’s first-quarter earnings call back in April, followed the launch of the company’s first production electric motorcycle the Livewire.
“The formation of Serial 1 allows Harley-Davidson to play a key role in this mobility revolution while allowing Serial 1 to focus exclusively on the eBicycle customer and deliver an unmatched riding experience rooted in freedom and adventure,” Aaron Frank, the new company’s brand director said in a statement.
Harley-Davidson said Jason Huntsman is president of Serial 1 Cycle. The rest of the executive team includes Ben Lund, who is vice president of product development and Hannah Altenburg as lead brand marketing specialist.
Magic: The Gathering‘s upcoming Commander Legends expansion isn’t like other sets. While most of the game’s expansions are designed to work with traditional two-player gameplay formats, the 361 new cards arriving in November have Magic’s four-player Commander format in mind.
“[F]our players means that just trying to go after one player quickly isn’t an effective way to win,” senior game designer Gavin Verhey told Mashable via email. “You have to play the long game, and think about how you can use your resources to fight off three opponents… ‘I’ll attack Gavin instead of you if you don’t attack me next turn… deal?’ is the kind of thing you hear plenty of.” Read more…