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Kickstart your career with these discounted Photoshop courses

Kickstart your career with these discounted Photoshop courses

TL;DR: The Adobe Photoshop Creative Cloud Certification Bundle is on sale for £26.95, saving you 97% on list price. 


Even if you have zero intention of becoming a graphic designer or photographer, it’s always useful to have some grounding in Adobe Photoshop. 

Marketers use Photoshop to create compelling graphics for everything from emails to flyers, and photographers use it to take their photos to the next level. Put simply, it’s at the core of most professional photography and design projects today.

Instead than going back to school, consider getting started with Photoshop by taking online training like the Adobe Photoshop Creative Cloud Certification Bundle. Totalling 368 lessons, the Adobe Photoshop Creative Cloud Certification Bundle will teach you about layers, blending, and masks — the holy trinity of Photoshop functions — as well as retouching portrait and lifestyle photos. Got some food stuck in your teeth in all of the shots from your wedding anniversary? That’s an easy fix. Read more…

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SessionM customer loyalty data aggregator snags $23.8 M investment

SessionM announced a $23.8 million Series E investment led by Salesforce Ventures. A bushel of existing investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers also contributed to the round. The company has now raised over $97 million.

At its core, SessionM aggregates loyalty data for brands to help them understand their customer better, says company co-founder and CEO Lars Albright. “We are a customer data and engagement platform that helps companies build more loyal and profitable relationships with their consumers,” he explained.

Essentially that means, they are pulling data from a variety of sources and helping brands offer customers more targeted incentives, offers and product recommendations “We give [our users] a holistic view of that customer and what motivates them,” he said.

Screenshot: SessionM (cropped)

To achieve this, SessionM takes advantage of machine learning to analyze the data stream and integrates with partner platforms like Salesforce, Adobe and others. This certainly fits in with Adobe’s goal to build a customer service experience system of record and Salesforce’s acquisition of Mulesoft in March to integrate data from across an organization, all in the interest of better understanding the customer.

When it comes to using data like this, especially with the advent of GDPR in the EU in May, Albright recognizes that companies need to be more careful with data, and that it has really enhanced the sensitivity around stewardship for all data-driven businesses like his.

“We’ve been at the forefront of adopting the right product requirements and features that allow our clients and businesses to give their consumers the necessary control to be sure we’re complying with all the GDPR regulations,” he explained.

The company was not discussing valuation or revenue. Their most recent round prior to today’s announcement, was a Series D in 2016 for $35 million also led by Salesforce Ventures.

SessionM, which was founded in 2011, has around 200 employees with headquarters in downtown Boston. Customers include Coca-Cola, L’Oreal and Barney’s.

Google is making Chromebooks even more useful for schools

acer_creative_13 Google made a number of major announcements about its Chromebook program at the Bett education technology conference in London today. Besides disclosing that there are now over 20 million teachers and students that use Chromebooks at least weekly — and that there are now over 70 million G Suite for education users — the company also demoed two new convertible Chromebooks with… Read More

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