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German insurance ad slammed for its 'cheap ripoff' of a Maori haka

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Unfortunate that it has to be said in 2017, but please don’t appropriate other peoples’ culture.

A German insurance company, ARAG, is facing online backlash for a TV spot that features a dance imitating a traditional Maōri haka, a culturally important dance performed on significant occasions and imbued with reverence. 

The ad features actors performing the haka, or at least a dance inspired by it, in the middle of a street, chanting in German.

ARAG said in a Facebook comment that the haka is “ideally suited to bring our messages across,” due to its “rhythm, impressive gestures and facial expressions and determination.”  Read more…

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