Bangalore

Auto Added by WPeMatico

Big tech companies are looking at Hollywood as the next stage in their play for the cloud

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud.

Google raised the curtain with a splashy announcement that they’d be setting up their fifth cloud region in the U.S. in Los Angeles. Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014, and Anvato, a video streaming and monetization platform it acquired in 2016.

While Google just launched its LA hub, Microsoft has operated a cloud region in Southern California for a while, and started wooing Hollywood last year at the National Association of Broadcasters conference, according to Tad Brockway, a general manager for Azure’s storage and media business.

Now Microsoft has responded with a play of its own, partnering with the provider of a suite of hosted graphic design and animation software tools called Nimble Collective.

Founded by a former Pixar and DreamWorks animator, Rex Grignon, Nimble launched in 2014 and has raised just under $10 million from investors including the UCLA VC Fund and New Enterprise Associates, according to Crunchbase.

“Microsoft is committed to helping content creators achieve more using the cloud with a partner-focused approach to this industries transformation,” said Tad Brockway, General Manager, Azure Storage, Media and Edge at Microsoft, in a statement. “We’re excited to work with innovators like Nimble Collective to help them transform how animated content is produced, managed and delivered.”

There’s a lot at stake for Microsoft, Google and Amazon as entertainment companies look to migrate to managed computing services. Tech firms like IBM have been pitching the advantages of cloud computing for Hollywood since 2010, but it’s only recently that companies have begun courting the entertainment industry in earnest.

While leaders like Netflix migrated to cloud services in 2012 and 21st Century Fox worked with HP to get its infrastructure on cloud computing, other companies have lagged. Now companies like Microsoft, Google, and Amazon are competing for their business as more companies wake up to the pressures and demands for more flexible technology architectures.

As broadcasters face more demanding consumers, fragmented audiences, and greater time pressures to produce and distribute more content more quickly, cloud architectures for technology infrastructure can provide a solution, tech vendors argue.

Stepping into the breach, cloud computing and technology service providers like Google, Amazon, and Microsoft are trying to buy up startups servicing the entertainment market specifically, or lock in vendors like Nimble through exclusive partnerships that they can leverage to win new customers. For instance, Microsoft bought Avere Systems in January, and Google picked up Anvato in 2016 to woo entertainment companies.

The result should be lower cost tools for a broader swath of the market, and promote more cross-pollination across different geographies, according to Grignon, Nimble’s chief executive.

“That worldwide reach is very important,” Grignon said. “In media and entertainment there are lots of isolated studios around the world. We afford this pathway between the studio in LA and the studio in Bangalore. We open these doorways.”

There are other, more obvious advantages as well. Streaming — exemplified by the relationship between Amazon and Netflix is well understood — but the possibility to bring costs down by moving to cloud architectures holds several other distribution advantages as well as simplifying processes across pre- and post-production, insiders said.

 

Apple opens App Accelerator in India to foster iOS app development

TwitterFacebook

Apple is taking further steps to foster the developer ecosystem in the world’s fastest growing smartphone market. 

The Cupertino-based company said it will open a new App Accelerator in Bangalore, India. The announcement comes less than a year after the company said it would open an iOS App Design and Development Accelerator in India’s Silicon Valley. 

Through the new App Accelerator, the company hopes to offer specialised support to developers as well as tools to help them push the boundaries. 

At the centre, a group of experts will lead briefings and provide one-on-one app reviews for developers. The company is calling it “the first-of-its-kind facility” for the nation which already has tens of thousands of developers making apps for iOS.   Read more…

More about Bangalore, India, Developers, Developer, and Iphone

Powered by WPeMatico

ISRO will now look for new bodies of water in India's Silicon Valley

TwitterFacebook

The Indian Space Research Organisation (ISRO) recently set a world record by launching 104 satellites at one go, but their next venture will be discovering new lakes in India’s Silicon Valley, according to reports.  

SEE ALSO: Lake catches fire in India’s Silicon Valley yet again

Bangalore is said to have had over 1,000 lakes once upon a time. But environmental pollution and urban development has reduced that number by half. Only 478 lakes remain currently, according to state records. 

But there could be more. And the state wants to ascertain that, with the Karnataka Lake Conservation and Development Authority (KLCDA) bringing ISRO on board for the project. Read more…

More about Mapping, Geology, Lake, Bangalore, and India

Powered by WPeMatico

More trouble for Uber in India's Silicon Valley

Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f363700%2ff89ebd41-a16f-44d1-8460-4a1ae3b46c1d

Feed-twFeed-fb

As ride-hailing companies Uber and its local giant Ola expand their operations in India, antique regulations continue to emerge as roadblocks.

The latest testament of this comes from Karnataka, the home of crucial market Bangalore, where the state government is considering deeming pool-sharing services of both the taxi services illegal.

According to the state transport department, pool services such as UberPOOL and Ola Share violate contract carriage permit. The archaic regulation restricts a cab from pickling up and dropping passengers during the course of a ride on a particular route.  Read more…

More about Bangalore, Karnataka, Ola, Uber, and India

Powered by WPeMatico