big data

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SessionM customer loyalty data aggregator snags $23.8 M investment

SessionM announced a $23.8 million Series E investment led by Salesforce Ventures. A bushel of existing investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers also contributed to the round. The company has now raised over $97 million.

At its core, SessionM aggregates loyalty data for brands to help them understand their customer better, says company co-founder and CEO Lars Albright. “We are a customer data and engagement platform that helps companies build more loyal and profitable relationships with their consumers,” he explained.

Essentially that means, they are pulling data from a variety of sources and helping brands offer customers more targeted incentives, offers and product recommendations “We give [our users] a holistic view of that customer and what motivates them,” he said.

Screenshot: SessionM (cropped)

To achieve this, SessionM takes advantage of machine learning to analyze the data stream and integrates with partner platforms like Salesforce, Adobe and others. This certainly fits in with Adobe’s goal to build a customer service experience system of record and Salesforce’s acquisition of Mulesoft in March to integrate data from across an organization, all in the interest of better understanding the customer.

When it comes to using data like this, especially with the advent of GDPR in the EU in May, Albright recognizes that companies need to be more careful with data, and that it has really enhanced the sensitivity around stewardship for all data-driven businesses like his.

“We’ve been at the forefront of adopting the right product requirements and features that allow our clients and businesses to give their consumers the necessary control to be sure we’re complying with all the GDPR regulations,” he explained.

The company was not discussing valuation or revenue. Their most recent round prior to today’s announcement, was a Series D in 2016 for $35 million also led by Salesforce Ventures.

SessionM, which was founded in 2011, has around 200 employees with headquarters in downtown Boston. Customers include Coca-Cola, L’Oreal and Barney’s.

Commission your own traffic and construction studies without ever leaving bed using SpaceKnow

 The number of things that can be done from the comfort of one’s own bed has increased in recent years — shopping, banking and now geospatial analytics. Ok, it doesn’t sound sexy but it might give you a leg up the next time your friend starts an arcane argument with you over whose neighborhood historically has more vehicles on the road. With SpaceKnow’s online… Read More

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Endor emerges from MIT research with unique predictive analytics tech

Hands around finance data inside of crystal ball Endor, a stealth Israeli predictive analytics company, has its roots in some interesting research on human behavior conducted at MIT’s legendary Media Lab. The company has developed a predictive analytics cloud service based on a concept called ‘Social Physics‘, which purports to simplify big data analysis. The thinking is that people tend to behave in predictable ways,… Read More

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Why the promise of big data hasn’t delivered yet

Image: gremlin/iStock/Getty Images The ubiquity of big data is such that Gartner dropped it from their Hype Cycle of Emergent Technologies back in 2015. Across sectors, businesses are scrambling to make every function “data driven,” and there’s no shortage of firms lining up to help them. The big data analytics industry is worth $122 billion — and growing. Read More

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What your security scientists can learn from your data scientists to improve cybersecurity

Double Exposure Of Computer Language And Man Wearing Sunglasses Security remains one of the top unresolved challenges for businesses. Billions of dollars have been spent on security technology over the last 30 years, yet hackers seem to be more successful than ever. Every organization is now under extreme threat, all the time. Here are some lessons that data scientists have learned and to which security professionals need to pay attention. Read More

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Alibaba unites with Louis Vuitton and Samsung to clean up its reputation

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Chinese e-commerce giant Alibaba has a mixed reputation when it comes to counterfeit goods, but it’s working hard to make nice.

Alongside partners including Louis Vuitton, Samsung and Mars, the company announced the Alibaba Big Data Anti-Counterfeiting Alliance on Monday. The Alliance will use machine learning and other technologies to identify and remove counterfeit goods from its platforms, Alibaba said in a statement.

The move comes after an unfortunate end to 2016 for the company. In December, U.S. trade officials returned the Alibaba consumer-to-consumer platform Taobao to their list of “Notorious Markets” — platforms that are identified as facilitating copyright piracy and counterfeiting.   Read more…

More about E Commerce, China, Big Data, Counterfeiting, and Louis Vuitton

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Using data science to beat cancer

Dividing cancer cell. Coloured scanning electron micrograph (SEM) of a colorectal cancer cell undergoing mitosis (nuclear division) and splitting into two daughter cells (left and right). Here, it is in late telophase, the final stage before cell division (cytokinesis) and the two daughter cells are still connect by a cytoplasmic bridge (horizontal, centre). Bacteria (rod-shaped) can also be seen on the cells. Magnification: x2000 when printed at 10 centimetres wide. Image: STEVE GSCHMEISSNER/Science Photo Library
/Getty Images The complexity of seeking a cure for cancer has vexed researchers for decades. While they’ve made remarkable progress, they are still waging a battle uphill as cancer remains one of the leading causes of death worldwide. Yet scientists may soon have a critical new ally at their sides — intelligent machines — that can attack that complexity in a different way. Read More

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