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Apeel partners with Nature’s Pride to bring spoilage resistant fruits and veggies to Europe

Apeel Sciences, the developer of a new technology that makes fruits and vegetables more resistant to spoilage, and Nature’s Pride, one of the largest vendors of avocados and mangos in Europe, are partnering to bring longer-lived avocados to market.

Subject to regulatory approval in the EU, Nature’s Pride said it will integrate Apeel’s plant-based preservation technology into its avocado supply chain — bringing avocados with double the edible shelf life to European homes.

Apeel’s technology takes the naturally occurring chemicals found in the skins and peels of plants and applies it to fresh produce, providing what the company calls “a little extra peel” that slows the rate of water loss and oxidation — which cause vegetables and fruits to spil.

The company says that its produce will stay fresh two to three times longer than untreated produce. Apeel touts that its technology can lead to more sustainable growing practices and less food waste.

Across Europe, 88 million tons of food is thrown out every year, at a cost of 143 billion euros (or roughly $163 billion dollars).

As part of the agreement with Nature’s Pride, Apeel Sciences is introducing a co-branded label with the European fruit supplier.

Founded in 2012 with a grant from the Bill & Melinda Gates Foundation to help reduce post-harvest food loss in developing countries that lack access to refrigeration, Apeel Sciences is backed by a slew of marquee investors including Andreessen Horowitz, Viking Global Investors, Upfront Ventures, S2G Ventures, Powerplant Ventures, DBL Partners, The Bill & Melinda Gates Foundation, UK Department for International Development, and The Rockefeller Foundation .