You don’t need to be a genius to figure out that putting the words “white” and “purity” together is problematic, what with white supremacy and all.
Yet beauty brand Nivea slapped a “white is purity” slogan on one of its recent advertisements. A move they’re now presumably regretting.
The ad for its invisible deodorant was posted on the brand’s Facebook page, geo-targeted at followers in the Middle East, according to the BBC.
“Keep it clean, keep bright. Don’t let anything ruin it, #Invisible,” the post reads.
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