Auto Added by WPeMatico

Nivea actually ran an ad with the slogan 'white is purity' and didn't end well


You don’t need to be a genius to figure out that putting the words “white” and “purity” together is problematic, what with white supremacy and all.

Yet beauty brand Nivea slapped a “white is purity” slogan on one of its recent advertisements. A move they’re now presumably regretting. 

The ad for its invisible deodorant was posted on the brand’s Facebook page, geo-targeted at followers in the Middle East, according to the BBC.

“Keep it clean, keep bright. Don’t let anything ruin it, #Invisible,” the post reads. 

Nivea removes ‘white is purity’ deodorant advert branded ‘racist’

— BBC Newsbeat (@BBCNewsbeat) April 4, 2017 Read more…

More about Deoderant, White Supremacism, Racism, Advertising, and Race

Powered by WPeMatico