Italians, get your stomachs ready.
Filipino fast-food giant Jollibee is making its foray into the European market, with plans to open its first store in Italy.
The company announced its plans, saying Italy’s 200,000 Filipinos — the biggest Filipino expat group in Europe — presented a great first step for the company into the region.
“We’re looking at Italy…we will follow where the Pinoys (slang for Filipinos) are”, said Jose Minana Jr, president of the Jollibee group, in an interview last year.
Jollibee has gained somewhat of a cult following among Filipinos, and is well known for its fried chicken and spaghetti offerings. Read more…
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