What’s the first thing you do upon waking up?
If your answer’s brushing your teeth or taking a shower, chances are you’re already using a product developed by Givaudan.
The Swiss firm is the world’s largest player in the flavour and fragrance industries. It develops scents and flavours across food products as well as household items.
That means it’s probably in the body wash you use, or in that can of soda you’re drinking.
The company estimates that the average person comes into contact with a scent it’s developed about 10 times a day — yet most of us have never heard of it. Read more…
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