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Google declares war against Alexa and Siri at CES 2018

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It’s an artificial intelligence showdown.

This year at CES, the world’s largest electronics trade show (running Jan. 9-12), thousands of companies will travel to Las Vegas to show off their newest products and build new partnerships. But this time around, one unusual exhibitor stands out from the rest: Google.

It’s the first time in many years that Google will have its own, large, standalone booth in the middle of the convention center. But the search giant has gone far beyond buying space on the showroom floor. It’s also commissioned several large advertisements around the city, including one you simply can’t miss. Read more…

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Google has planted its flag at CES

 Google’s here, and it’s planning something big. The company’s presence is impossible to miss as you drive down Paradise Road toward the Las Vegas Convention Center. Like much the rest of the show, the company’s parking lot booth is still under construction today, but the giant, black and white “Hey Google” sign is already hanging above it, visible from… Read More

Those huge CPU vulnerabilities, Meltdown and Spectre, explained

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By now you’ve probably heard. A large portion of the world’s computer processors are vulnerable to at least one of two exploits that render them susceptible to hackers. But what, exactly, is going on — and what can you do to protect yourself?

While the answer to the first question is complicated, thankfully the answer to the second isn’t. It turns out that companies like Google and Microsoft have been working behind the scenes to create patches for what the security community has named Meltdown and Spectre. 

But we’re not out of the woods yet, and, depending on your operating system, you still need to take some proactive measures to make sure your data is safe.  Read more…

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Crunch Report | Apple Apologizes for Slowing Down iPhones

Apple apologizes for slowing down iPhones, humans spent $200 million on apps this Christmas and Google retires the Pixel C tablet. All this on Crunch Report. Read More

Why Google’s new Doodle is dedicated to Marlene Dietrich

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One of Hollywood’s Golden Age legends has been glorified in a Google Doodle.

The Doodle depicts Marlene Dietrich, famous for her breakout 1930 role as cabaret singer Lola-Lola in Germany’s first talking picture, Der Blaue Engel, and who was born on this day in 1901 — that’s 116 years ago.

Illustrated by artist Sasha Steinberg (also known as drag queen Sasha Velour and winner of RuPaul’s Drag Race Season 9), the Doodle shows Dietrich performing in a gender-bending top hat and tuxedo, worn in her Hollywood debut role as nightclub dancer Amy Jolly in 1930’s Morocco. Read more…

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The keys to your house belong to startups

 Silicon Valley may be the techiest place on earth, but even here, the way people open the front door hasn’t changed much in a century. Most of us still get in by turning a flat metal key in a lock. Visitors ring doorbells, and we peep at them through peepholes. If we’re out, keyless guests are out of luck. If investors have their way, that status quo will look quite primitive in a… Read More

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Watch Google unveil the Pixel 2 live right here

 Google’s big event is today. And this time, it’s all about new devices — the company should unveil a handful of new hardware products. The event will start at 9 AM in San Francisco, 12 PM in New York, 5 PM in London, 6 PM in Paris. And we already know what to expect. The big elephant in the room is Google’s new flagship Android phone, the Pixel 2 and Pixel 2 XL. It… Read More

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Africa Roundup: eBay expands, Google CEO visits Lagos, Ghana enters space

 eBay opened up its U.S. platform to Africa through its partnership with MallforAfrica.com. Americans can now buy products on eBay from select vendors in six African countries, starting with merchandise categories of fashion, art, jewelry, and clothing.
For the new program, MallforAfrica selects the sellers and handles payments on its proprietary platform. DHL is the shipping partner. Online… Read More

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Crunch Report | China’s Central Bank Puts a Ban on ICOs

China’s central bank puts a ban on ICOs, the next generation of the Lily drone is here, WhatsApp for Business is launching and Alphabet creates a new holding company to complete 2015 corporate reorganization. All this on Crunch Report! Read More

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Google is using your entire search history to create a personalized news feed

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Google, perhaps more than any other tech giant, knows an astonishing amount about you. 

Your search history alone could be enough to paint a surprisingly vivid portrait of everything, from your current hobbies to your deepest darkest secrets . Not to mention everything you’ve ever done in Google’s many other services, like YouTube and Maps. 

Now, Google is taking everything it’s learned about you (and everything it’s guessed about you) and is using it to create a personalized feed. The feed will appear alongside search on Google’s apps and, eventually, in your browser and other platforms.

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VCs determined to replace your job keep AI’s funding surge rolling in Q2

 These are good times for AI entrepreneurs. Venture, corporate and seed investors have put an estimated $3.6 billion into AI and machine learning companies this year, according to Crunchbase data. That’s more than they invested in all of 2016, marking the largest recorded sum ever put into the space in a comparable period. Read More

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Google Maps now lets users add wheelchair accessibility details for locations

 Back in December, Google finally added accessibility details to Maps. It was a long awaited addition, but an extremely welcome one for the more than three million people in the U.S. who require wheelchair accessibility. As we noted at the time, however, the available information still left a lot to be desired. Maps has currently collected accessibility data for almost seven million places,… Read More

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The Hidden Advantages Of Using Nofollow Links For Your SEO Strategy

What is the ultimate goal of your marketing strategy?

For most companies, it is to increase their brand presence. In digital marketing, it is all about getting in the first few ranks of Google search results. You should push your brand towards popularity to increase your ROI.

According to the leading SEO companies, it is all about getting the right kind of links. Getting outbound links and inbound links is the perfect way to encourage new customers. This improves search result ranks as well.

The ideal number of inbound links and outbound links is yet to be found. However, 1:1 seems to be the golden ratio for blogs right now.

Before we get into the details, let’s first talk about the kinds of links that matter.

Dofollow links are the most common type of links that SEOs use to usher in search engine crawlers for site indexing. We have always perceived Nofollow links as the less useful ones. However, a recent report from Kick Media SEO is about to change that.

What are Dofollow links?

If you are aware of SEO terms and practices, we are sure you are already on the edge of your seat waiting to correct us. Technically, there are NO dofollow links. All natural links without the nofollow tag are Dofollow or followed links. These are the literal opposite of the Nofollow links.

It is a link that search engine crawlers can follow to index the content. Dofollow links are the default. Unless you add a Nofollow link, all pages have a basic Dofollow link. This signal is organic and trusted by bots.

The more Dofollow links a website has, the more Google regards the site as authoritative. They are the positive signals no bots can disregard.

What are Nofollow links?

Nofollow links make sure that Google does not pass any “link juice” to your target page. Google does not transfer any PageRank across these sites either. SEOs have always overlooked them since they considered these links ineffective.

Apparently, these links do not have any direct impact on site SEO. Therefore, all efforts on a Nofollow link are useless.

However, Google states they do not follow these links “in general.” This leaves much room for assumptions. This is where a few SEO companies jumped in for new research.

What are the benefits of Nofollow links?

It is quite apparent that using Nofollow links will not boost your page rank. However, Google can use these links to increase your user engagement, particularly organic user engagement. They can boost your visibility and credibility. They can act as an introduction to your company, brands and products.

For Rob Toledo from Moz, using a nofollow link got him hundreds of visitors. It increased CTR and user engagement. Much like his experience, an upward trend is now an expected outcome of using nofollow links.

It is all about balancing the links. The ratio does not have to be 1:1. It is more about your brand’s requirements. Using 40 nofollow links against 60 dofollow links is a standard practice. This creates a more natural link profile that keeps the link ratios almost even.

How can you make the most of your nofollow links?

Nofollow links can bring you more organic engagement. Not all these links are equal and you cannot expect all of them to put in the same kind of traffic. Here are a few ways to optimize your nofollow links:

  • Make it interesting. Make sure the link leads to engaging content. People should feel intrigued by the product or service that is at the end of that link.
  • Develop compelling content. This is basic for any successful digital marketing strategy. If you want the best out of your SEO strategy, you need to work your content team. Get them to write compelling content that will entice human readers and will engage bots for easy indexing.
  • Blend your links. You cannot work with nofollow or dofollow links only. You also need to factor in outbound links that will lead users to authoritative sites. Conduct A/B tests to perfect the ratio according to the outcomes.
  • Include freebies. People love free gifts. The only challenge of working with Nofollow links is to lure people to follow the links. For example, if someone is advertising your products with nofollow links, make sure they link to some contest. This will encourage participation and boost your online presence.

Although Nofollow links have been around since 2005, we have started exploring them only recently. They are no longer response to spam comments and negative reviews. They are now instruments of organic SEO.

See Also: The Future of SEO – Predictions and Premonitions That Will Dominate 2017

 

The post The Hidden Advantages Of Using Nofollow Links For Your SEO Strategy appeared first on Dumb Little Man.

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Crunch Report | Google To Stop Scanning Inboxes

Crunch Report June 23 Today’s Stories  Google now has all the data it needs, will stop scanning Gmail inboxes for ad personalization Samsung’s Galaxy Note8 will reportedly be the company’s most expensive smartphone yet YouTube TV expands to 10 more U.S. markets, adds more YouTube Red series Tesla said to be in talks to create its own streaming music service Credits Written and Hosted by:… Read More

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After beating the world’s elite Go players, Google’s AlphaGo AI is retiring

 Google’s AlphaGo — the AI developed to tackle the world’s most demanding strategy game — is stepping down from competitive matches after defeating the world’s best talent. The latest to succumb is Go’s top-ranked player, Ke Jie, who lost 3-0 in a series hosted in China this week. The AI, developed by London-based DeepMind, which was acquired by Google… Read More

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Chinese authorities banned the broadcast of a match between top Go player and AlphaGo AI

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A Go match between the world’s top player, Ke Jie, and Google’s AlphaGo that took place this week was censored by authorities, reports Quartz.

The AI beat Ke Jie in yet another match today, securing a win in the three-part match.

Three journalists have reported receiving verbal directives barring their news organisations from broadcasting the match — as well as the Go and AI summit held in Wuzhen, east China. 

One journalist reported being barred from even mentioning Google’s name while reporting on the event, while another said that while they could mention Google, they were barred from writing about Google’s products. Read more…

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Google just made a very subtle change to its Play Store logo and icons

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Google’s Play Store is getting a brand new look … well, kind of.

In a continuing effort refine the Play brand, Google has quietly rolled out a new logo for the Play Store, Android Police noticed. The new logo drops the shopping bag, just leaving the colorful triangle as the new app icon.

New Logo

New Logo

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Old Logo

Old Logo

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While the new icon first appeared on Google’s new Pixel phone, the bagless design is now rolling out to other devices too.

Sure, it’s a very subtle change, but the redesign comes with a big branding message. As Google continues to tweak logo designs, it’s creating a cohesive visual identity tied to the clean, material design aesthetic that the company announced a few years ago.  Read more…

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Media Prima buys Rev Asia for $24M to create Malaysia’s largest digital media platform

 The U.S. isn’t the only market where media companies are consolidating to offer an advertising platform to rival Facebook and Google.
While AOL (which owns TechCrunch) is in the process of acquiring Yahoo, over in Malaysia a similar consolidation was announced this week — although not quite on the scale of AOL-Yahoo (Oath?!) and its $4.48 billion price tag. Media Prima, a… Read More

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Google's new AutoDraw wants to make drawing easier for everyone

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Your doodles are about to get a whole lot better.

Part of Google’s new A.I. Experiments collection, AutoDraw is like an AI-powered Microsoft Paint. The app combines conventional doodling with art from professionals to enhance your doodles and help create better art. 

The app works by trying to guess what you’re drawing and then offering alternatives for you to build on. 

Image: google

Google calls AutoDraw “a drawing tool for the rest of us;” that is, people who aren’t professional designers. What it really does is recognize what you’re trying to draw and replace that with a version drawn by an artist. The tool turned my terrible doodle of a cake that really could have been anything, and offered me this great cake instead.  Read more…

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So much for Equal Pay Day: Google accused of 'very significant' pay discrimination

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The Labor Department claimed Friday that Google has fostered an “extreme” gender pay gap across its entire workforce.

The bombshell accusation stems from an ongoing investigation into the search giant’s payroll practices, The Guardian first reported. It also comes three days after the company sang its own praises on Equal Pay Day.

A department official testified in a San Francisco courtroom this week that enough “compelling evidence” had already been found to make a case for systemic discrimination. The agency first filed suit against Google in January in a bid to force the company to turn over salary data in accordance with anti-discrimination laws. Read more…

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Commission your own traffic and construction studies without ever leaving bed using SpaceKnow

 The number of things that can be done from the comfort of one’s own bed has increased in recent years — shopping, banking and now geospatial analytics. Ok, it doesn’t sound sexy but it might give you a leg up the next time your friend starts an arcane argument with you over whose neighborhood historically has more vehicles on the road. With SpaceKnow’s online… Read More

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A big challenger is about to change the way you use Facebook to log in on websites

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There are two ways to log in on websites: try to recall the email address and password you registered with —  or simply hit the “Facebook Login” button. 

The convenience of the latter underscores the popularity of social authentication options. You’ll see Facebook and Google login buttons on popular sites including Netflix, Uber, Spotify, Imgur and Linkedin, just to name some.

Facebook itself estimates that some 350 million people log into a new app or site with their Facebook credentials every month. 

Olga Kuznetsova, Engineering Manager at Facebook told us that the Facebook Login button ranks in the top three of consumer account creation and sign-in preferences worldwide. Read more…

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Truecaller adds payments and Google Duo video calls in move to rival WhatsApp in India

Sweden-based startup Truecaller made its name as a nifty mobile app that helps people fielder out unwanted phone calls and messaging, but now it is making a move to become a platform. At a press event in India, Truecaller’s largest market based on its 150 million users, the company announced a series of partnerships, including a tie-in with Google which will see the U.S.… Read More

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Social media firms facing fresh political pressure after London terror attack

 Yesterday UK government ministers once again called for social media companies to do more to combat terrorism. “There should be no place for terrorists to hide,” said Home Secretary Amber Rudd, speaking on the BBC’s Andrew Marr program. Read More

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Should you install solar panels on your roof? Ask Google

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In 2015, Google launched Project Sunroof, a map that shows which houses have enough sun exposure for solar panels to be a viable energy source. However, the original map was very limited, covering only the San Francisco Bay Area, Fresno, California and Boston.

Now, Google has greatly expanded the project to cover all 50 U.S. states, with a total of 60 million buildings in the database. 

The project uses imagery from Google Earth and Maps as well as some machine learning magic to get a good idea of how much sunlight each portion of each roof is getting. According to Google, weather patterns, sun positioning changes and possible shade from nearby buildings is taken into account.  Read more…

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Google Scholar might finally be Google's way back into China

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After Google exited China seven years ago, it might finally have a way back in.

A senior Chinese lawmaker has revealed that Google Scholar — Google’s search engine for academic literature — is on a priority list to be allowed back over the Great Firewall.

Google and all its services like Gmail and Google Maps are blocked in China, and users there need to use a VPN if they want to access Google services.

The move will seek to enhance Chinese “academic progress,” the South China Morning Post quoted Liu Binjie as saying. Liu, a government party member and former head of China’s top censorship body, said China’s academics will likely be the first to access Google Scholar. Read more…

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Crunch Report | Oculus CTO Is Suing ZeniMax

Bolt Threads creates a tie made from spiderwebs, Oculus’ CTO is suing ZeniMax for money never paid to him and Google has a new startup competition. All this on Crunch Report. Read More

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Crunch Report| Airbnb Raises $1 Billion

Google’s Jamboard will cost $5,000 plus an annual management fee, Airbnb closes Series F to go over $1 billion, Google goes after Slack and Mark Zuckerberg and Priscilla Chan are expecting their second baby. All this on Crunch Report. Read More

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British newspapers want Facebook and Google investigated over fake news

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UK news publishers think they’ve found a solution for the rise of “fake news”: investigate the “duopoly” of Google and Facebook. 

The News Media Association (NMA), which represents the UK newspaper industry, called on British lawmakers to grill representatives from both companies and hold them to account for spreading and profiting from the phenomenon. 

Fake news, argues the NMA, is easy to produce because its creators don’t have to spend money or time on proper fact-checking or reporting — unlike real journalism.  Read more…

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British newspapers want Facebook and Google investigated over fake news

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UK news publishers think they’ve found a solution for the rise of “fake news”: investigate the “duopoly” of Google and Facebook. 

The News Media Association (NMA), which represents the UK newspaper industry, called on British lawmakers to grill representatives from both companies and hold them to account for spreading and profiting from the phenomenon. 

Fake news, argues the NMA, is easy to produce because its creators don’t have to spend money or time on proper fact-checking or reporting — unlike real journalism.  Read more…

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Watch day 2 of Google Cloud Next developer conference live right here

 Yesterday was just the beginning of Google’s Cloud Next conference. The company talked about the vision for Google Cloud. Today will be all about product announcements that are going to make your life easier as a developer. At 9 AM PT/12 PM ET/5 PM GMT, you’ll be able to watch Google introduce all those new features live. Today, you can expect to see Urs Hölzle, Prabhakar Raghavan… Read More

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Watch day 2 of Google Cloud Next developer conference live right here

 Yesterday was just the beginning of Google’s Cloud Next conference. The company talked about the vision for Google Cloud. Today will be all about product announcements that are going to make your life easier as a developer. At 9 AM PT/12 PM ET/5 PM GMT, you’ll be able to watch Google introduce all those new features live. Today, you can expect to see Urs Hölzle, Prabhakar Raghavan… Read More

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Google says it already fixed 'many' of the security flaws from Vault 7 leak

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On Tuesday, WikiLeaks released a large trove of documents, allegedly containing CIA hacking tools and security exploits for all major software platforms, including Android. 

Now, Google has publicly responded to the leak, claiming “many” of the vulnerabilities are already fixed. 

“As we’ve reviewed the documents, we’re confident that security updates and protections in both Chrome and Android already shield users from many of these alleged vulnerabilities,” Heather Adkins, Director of Information Security and Privacy, told Mashable in a statement. “Our analysis is ongoing and we will implement any further necessary protections. We’ve always made security a top priority and we continue to invest in our defenses.” Read more…

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Forget Facebook and Google: The ad world thinks this tech giant is 'terrifying'

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The mad men and women of the ad industry have plenty of reasons to toss and turn at night.

Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitchUnconventional upstarts are eating their lunch. If Don Draper were around today, there’s a good chance he’d work at Facebook.

But it’s not internet advertising giants that keep the industry’s top chief up at night. Nor is it his three-month-old daughter.

It’s…Amazon?

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Google Assistant hits more Android devices today

google-assistant Your Android phone is about to get an upgrade. Google today is making good on its promise to bring its Siri alternative known as Google Assistant to more Android devices, starting today. The company announced at Mobile World Congress over the weekend that its Assistant would soon launch in the U.S., followed by English-language launches in Australia, Canada and the U.K., as well… Read More

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Ozlo releases a suite of APIs to power your next conversational AI

Illustration of laptop connected to bookshelf Building on its promise to give the entrenched a run for their money, conversational AI startup Ozlo is making its meticulously crafted knowledge layer available for purchase today. Ozlo’s new suite of APIs that includes tools for both expressing knowledge and understanding language will help to democratize the creation of conversational AI assistants. In the spirit of the expert systems… Read More

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Ozlo releases a suite of APIs to power your next conversational AI

Illustration of laptop connected to bookshelf Building on its promise to give the entrenched a run for their money, conversational AI startup Ozlo is making its meticulously crafted knowledge layer available for purchase today. Ozlo’s new suite of APIs that includes tools for both expressing knowledge and understanding language will help to democratize the creation of conversational AI assistants. In the spirit of the expert systems… Read More

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Chat app Line is developing an AI assistant and Amazon Echo-style smart speaker

line nyse 2 Messaging app Line is taking a leaf out of the books of Amazon, Google and others after it launched its own artificial intelligence platform. A voice-powered concierge service called Clova — short for “Cloud Virtual Assistant” — is the centerpiece of the service, much like Amazon’s Alexa, Microsoft’s Cortana and Google Assistant. Beyond the assistant… Read More

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UK’s long-delayed digital strategy looks to AI but is locked to Brexit

matt-hancock-uk-digital-director2 The UK government is due to publish its long awaited Digital Strategy later today, about a year later than originally slated. Existing delays having been compounded by the shock of Brexit. Drafts of the strategy framework seen by TechCrunch suggest its scope and ambition vis-a-vis the digital technologies has been pared back and repositioned vs earlier formulations of the plan. Read More

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How to secure your data after the Cloudflare leak

securityhall Cloudflare revealed yesterday that a bug in its code caused sensitive data to leak from some of the major websites that use its performance enhancement and security services. Uber, Fitbit, OkCupid and 1Password are among Cloudflare’s millions of clients, and it’s possible that personal data such as passwords and cookies leaked from many client websites during the five months… Read More

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Crunch Report | DeviantArt Acquired by Wix

DevianArt gets acquired by Wix, AirMap raises $26 million, Airbnb buys Tilt, Google releases perspective for comment toxicity rating and more. All this on Crunch Report. Read More

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Crunch Report | Elon Musk’s Tunnel Project

Apple’s WWDC moves to San Jose, an update on Elon Musk’s tunnel project, Google makes an update that plays piano duets and Google Home steps on Alexa’s turf. All this on Crunch Report. Read More

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Disney cuts ties with PewDiePie, YouTube’s top star, over anti-Semitic clips

PewDiePie Disney has cut ties with YouTube’s most popular star after he posted a series of videos featuring anti-Semitic clips and messages. PewDiePie has 53 million subscribers on YouTube, is part of original content network YouTube Red, and is affiliated with Disney’s MakerStudios brand, where he has his own network. But that latter relationship is now over after the Wall Street… Read More

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Google is bringing a rainforest right to your smartphone

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Most of us have never stepped anywhere near a rainforest, much less had a chance to explore it — something Google hopes to change with its new augmented reality experience.

The “Into the Wild” exhibit sees some 1,000 square meters turned into a virtual rainforest, home to orangutans, Malayan tapirs and tiny mouse deer. 

In order to view the sights, visitors pick up a Lenovo smartphone enabled with Tango, an augmented reality platform developed by Google.

The exhibition, the first of its kind to launch in Asia, is held at Singapore’s ArtScience Museum. Read more…

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Google Station is coming to an Indian city before anywhere else in the world

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Moving beyond railway stations in India, Google will soon begin working on its Station project to bring fast Wi-Fi at other public places.

About 150km south-east of Mumbai, the city of Pune will soon become the first place in the world to see Google deploy fast-internet hotspots at public places as part of its Station project, according to a person familiar with the matter.

The move comes as IT giant Larsen & Toubro (L&T), in association with Google, state-run internet service provider RailTel, and IBM form a consortium to bag a Rs 1,500 million ($22.2 million) with local authority Pune Smart City Development Corporation to turn Pune into a smart city.  Read more…

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China wants to control what apps citizens use, but can Google play along?

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Google is mulling a new way to finally get its official Play Store through the Great Firewall of China. But it faces an uphill battle, as the country tightens its grip on what apps its citizens have on their smartphones.

The Information reports that Netease, China’s second-largest games firm, has approached Google to form a joint venture, in order to launch the Play Store in the world’s largest smartphone market.

This follows rumours from 2015 that Google was working on a China-only version of its Play Store, in order to comply with regulators. Read more…

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