Google

Auto Added by WPeMatico

How to Avoid Keyword Stuffing – Follow These Simple Tips

In any search engine optimization package, keyword stuffing is very important. However, it can also harm a website when not controlled properly. Not only will you see a huge drop in your already ranking website, there will be an interest rate drop among your readers or visitors as well. Search engine crawlers will see your website as a spammy one.

But what can one do to avoid the overuse of keyword stuffing? Here, we provide some very simple but useful tips to keep stuffing of keywords under control. While we benefit from keyword stuffing, we also have to make sure that we use it carefully. This is where it becomes more difficult for some SEO analysts. So, let’s get started with these SEO tips to avoid overstuffing of keywords.

Understand A Few Terms

understanding keyword terms

Before we go ahead with the tips and tricks to avoid keywords stuffing, we need to know a little bit about this topic. If you already know these terms, you can skip this section and jump to the next one. But if you are not familiar with these yet, read on.

Keyword Stuffing

When we use our focus or primary keyword repeatedly in our content, it is known as keyword stuffing.

Keyword Density

The percentage of our content that consists the keyword is known as keyword density. Like if you are using a keyword 10 times in a 1000 word post. Then it will mean that you have a keyword density of 1%.

Keyword cannibalization

When we use the same focus keywords on our different web pages or posts, then it will be known as keyword cannibalization. It is a very common issue in keyword stuffing.

Tips To Avoid Keyword Stuffing

Here are a few tips to avoid keyword stuffing. If you follow these tips, you will never face issues with overstuffing.

#1. Focus On Focus Keyword

You have to focus on a single keyword for a single page. Avoid using the same focus keyword for different pages because both pages will try to rank on the same search query and it will lead you towards keyword cannibalization. So, if you want good keyword stuffing, then you must focus on a focus keyword in a single web page or web post.

#2. Keep Density Under Control

You have to keep keyword density under control. Most of the time the preferred keyword density is around 1% to 2%. If you are using more than this recommended density, it will be called overstuffing.

#3. Get Help From Secondary Keywords

Focus keywords are important but secondary keywords are also useful. It will be of great help if you use secondary keywords in your content. You will require less usage of focus keywords, so there will be less keyword stuffing. In the end, it will be a great way to get a good search engine result page ranking with fewer keywords used.

#4. Use Keywords Smartly

What do you mean by using keywords smartly? Using keywords smartly means using a variety of keywords. Rather than just using a few keywords, try to use LSI keywords and secondary keywords. If you want to be a smart keyword user, then you have to use different keywords with different properties. Keywords with “near me” or location will help you a lot. You will get a good ranking without even using overused keyword stuffing.

#5. Write As Long As Readers Want

avoiding keyword stuffing

Long content will help you engage the audience in a better way. Almost everyone knows this trick. But do you know that long content will help you avoid keyword stuffing as well? So if you also want to overcome the issue of keyword overstuffing, then you should definitely write long content. It is valuable in terms of user experience, too.

Google has announced that user experience will be considered more seriously while ranking websites on search engine result pages. With this, you can get your website ranked higher with long content and genuine keyword stuffing.

#6. Use Text Optimization Tools

We are not here to discuss keywords research or keyword density checking tools. This guide is about text optimization with related words to the keywords. Fortunately, there are many related words to your focus keywords. Using these related words and optimizing your text is very important. Hence, you must use some text optimization tools to figure out some related words.

Keyword stuffing is one of the major concerns in search engine optimization that every SEO individual needs to focus on. You can use it for a good ranking on any SERPs. But if you overuse it then it will just kill traffic on your website and search engines might also flag the site. Nonetheless, keywords are still relevant and helpful to increase visibility. That is why we have provided you with these keyword stuffing tips to avoid overuse.

The post How to Avoid Keyword Stuffing – Follow These Simple Tips appeared first on Dumb Little Man.

This Week in Apps: Apple bans party app, China loses 39K iOS games, TikTok births a ‘Ratatousical’

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

The app industry is as hot as ever, with a record 204 billion total downloads and $120 billion in global consumer spend in 2019. Not including Chinese third-party app stores, iOS and Android users in 2020 downloaded 130 billion apps and spent a record $112 billion. In 2019, people spent three hours and 40 minutes per day using apps, rivaling TV.

Due to COVID-19, time spent in apps jumped 25% year-over-year on Android. Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

This week (after a week off for the holidays), we’re taking a look at holiday app store spending, how the Chinese gaming licensing rules have impacted the App Store, Apple’s move to ban a party app that could have helped spread COVID, and the collaborative musical created by TikTok users, among other things.

Top Stories

Christmas Day app spending grows 35% year-over-year

Global app spending didn’t seem to be impacted by the pandemic in 2020, according to data from Sensor Tower. The firm reports that consumers spent $407.6 million in apps from the iOS App Store and Google Play on Christmas Day, 34.5% from the $303 million spent in 2019. The majority of the spending was on mobile games, up 27% year-over-year to $295.6 million. Tencent’s Honor of Kings led the games category, while TikTok led non-game apps with $4.7 million in spending on Christmas Day.

Image Credits: Sensor Tower

As in prior years, Apple accounted for the majority of the spending, or 68.4% ($278.6M) vs Google Play’s $129M. The spending was led by the U.S., who accounted for ~$130 million of the total

Apple takes a stand on pandemic parties

Apple’s App Store Review guidelines don’t specifically detail how the company will handle apps that could contribute to the spread of COVID-19, but Apple found a way to draw the line when it came to a social app that encouraged unsafe gatherings. This past week, Apple banned the app Vybe Together, which had allowed people to locate “secret” indoor house parties in their area, sometimes including those held in violation of state guidelines.

NYT reporter Taylor Lorenz first called attention to the problem with a tweet. The app had been posting to TikTok to gain attention, but its account has since been removed. Following its removal, the company defended itself by saying that it was only meant for small get-togethers and the founder lamented being “canceled by the liberal media.”

There’s no good defense, really, for the unnecessary and ill-timed promotion of an app that encouraged people from different households to gather, which spreads COVID. And what the founder seemed to not understand, by nature of his recent tweets and statements on the app’s website, is that many cities and states also already prohibit small private gatherings of varying degrees, including those he believes are fine, like small parties in folks’ “own apartments with people in your area.”

The U.S. is coping with 346,000 COVID deaths, and in New York, where the app was promoting NYE parties, 74% of all COVID-19 cases from Sept.-Nov. 2020 have been linked to private gatherings.

The media may have reported on what the app was doing, but ultimately the decision to “cancel” it was Apple’s. And it was the correct one.

Apple removes 39K games from its China App Store.

Apple on Thursday, Dec. 31, 2020 removed 39,000+ games from China App Store. This was the biggest removal of games in a single day, Reuters reported, citing data from Qimai.

iOS games have long been required to obtain a Chinese gaming license in order to operate in the country, but Apple skirted this rule for years by hosting unlicensed titles even as Android app stores complied. Apple began to enforce the rule in 2020 and gave publishers a Dec. 31, 2020 deadline to obtain the license — a process that can be tedious and time-consuming.

Clearly, a large number of publishers were not able to meet the deadline. Included in the new sweep were Ubisoft’s Assassin’s Creed Identity and NBA 2K20. Qimai says only only 74 of the top 1,500 paid games remained following the removals. To date, Apple purged more than 46,000 titles from the China App Store, the report said.

TikTok births a “Ratatousical”

The TikTok musical version of Ratatouille has become a real thing. The pandemic forced a lot of creative types out of work in 2020, leading them to find new ways to express themselves online. On TikTok, this collective pent-up energy turned into a large-scale collaborative event: a musical version of Disney’s Ratatouille. (Or Ratatousical, as it was nicknamed.) TikTokers composed music, wrote lyrics and dialogue, choreographed dances, designed costumes, sets and more, as they worked together through the app.

Surprisingly, Disney is allowing a charity version of this collaboration to become a real event without any interference or lawsuits. The Ratatouille musical live-streamed on Jan. 1 at 7 p.m. Eastern, and will be available via video-on-demand through Jan. 4, for a minimum $5 donation to The Actors Fund.

The musical itself was lighthearted fun for a younger, Gen Z crowd. It also cleverly incorporated actual TikTok videos that featured the app’s well-known visual effects — like cloning yourself or the flashing colored lights typically associated with TikTok’s “you think you can hurt me” meme, for example. That made it more accessible and familiar to kids who had spent the past year being entertained via the internet.

TikTok users, of course, aren’t the only ones designing, creating and editing productions through remote and collaborative processes in 2020 — Hollywood itself has had to reorient itself for remote work at a much larger scale. TikTok was simply the platform of choice for theater kids looking for something to do.

It will be interesting to see if the TikTok-based collaborative process that birthed this musical ultimately becomes a one-off event that arose from the pandemic’s impacts — including the ability for many creative people to devote time and energy on side projects, for example, due to shuttered productions and stay-at-home orders. Or perhaps in-app collaborations have a real future? Time will tell.

TikTok has already proven it can drive the music charts, fashion trends, and app downloads, so it can probably generate an audience for this production, as well. But the cynic may wonder if such an event would have been as popular and buzzworthy had it been some entirely original production, rather than one based on already popular and beloved Disney IP.  But you may as well watch — it’s not like you have any other plans these days.

Weekly News

Platforms

Gaming

  • Samsung teams up with Epic Games on Apple battle over Fortnite. Samsung and Epic Games worked together on the “Free Fortnite” marketing campaign, which recently involving sending packages to influencers that contained a Free Fortnite bomber jacket and Samsung Galaxy Tab S7. Fortnite was the Samsung Galaxy Store game of the year in 2020, and the store also distributes the Epic Games app which distributes the Fortnite updates. This is an odd move as Epic alleges the app stores leverage their power to engage in monopolistic practices, but this makes it clear that Samsung is offering them distribution. Apple has the right to set its own pricing for its services (and it recently lowered commissions for small businesses, too). But even if Epic Games is not the knight in shining armor one would hope for, its lawsuit could help set precedent. And regulators may still decide one day that Apple can’t dictate rules about how businesses operate outside its app store — meaning, they should have the right to collect their own payments, for example.

Augmented Reality

Image Credits: The New York Times

  • The New York Times gets into AR gaming. The media company has experimented with augmented reality as a way to augment storytelling both in its app and through other efforts on social media. But it has now taken AR into the world of gaming with an AR-enabled crossword puzzle where you swipe to rotate broken pieces floating above the puzzle to find clues.

Social & Photos

Telegram photo by Jakub Porzycki/NurPhoto via Getty Images

  • Telegram begins to make money. The messaging app, now nearing 500 million users, will introduce an ad platform for its public one-to-many channels that is “user-friendly” and “respects privacy.” The company says it needs to generate revenue to cover the costs of server and traffic. Telegram earlier abandoned a blockchain token project due to regulatory issues.
  • Mr. Beast announces the second annual “Finger on the App” challenge on Feb. 19. The game doles out $100,000 to whoever can keep their finger on their smartphone the longest, via an app designed for this purpose. Last year, it was a four-way tie after 70 hours, and the prize money was divided. The new app introduces in-app challenges to dissuade cheating. YouTuber Mr. Beast rose to fame for his philanthropic-based viral videos and stunts. He has made sizable donations to people in need and those impacted by the pandemic. But this year, the otherwise silly game has a darker tone as it involves competitors who will likely be in more desperate situations.
  • Bumble uproar over indoor bikini and bra photos. The dating app found itself in the middle of a small controversy this week when a woman who wanted to pose in her bra had her photos taken down. The company said its existing policy prohibits things like shirtless bathroom mirror selfies and indoor photos of people wearing swimsuits and underwear. Bumble’s policies were crafted in response to user data and feedback, but may also help to prevent adult sites from spamming with fake profiles. However, there’s still something weird about an app that markets itself as female-friendly telling a woman to go put some clothes on.
  • ByteDance filings reveal TikTok U.K. business recorded a $119.5 million loss over 2019. The losses were driven by advertising and marketing expenses, indicating the app is still very much in a growth mode.
  • TikTok launches its first personalized annual recap feature. The company “year on TikTok” in-app experience joins other personalized wrap-ups like the Top Nine for Instagram or Spotify’s Wrapped. It also introduces a floating, tappable button to connect users to the experience. This could pave way for other sorts of mini-applications in the future.
  • Clubhouse power users invited to special club. A select group of creators inside the already invite-only audio conversations app have now been given exclusive access to tools and private meetings with Clubhouse leadership and influencers. In one meeting, the creators discussed monetization strategies. The app grew to popularity amid the pandemic as people have been prevented from typical forms of networking, but it’s also struggled with moderation as conversations go off the rails. Today, Clubhouse also hosts many adult topics, as well, which would give the app a 17+ rating if it were actually submitted to the App Store instead of being in a private beta.

Streaming

  • HBO Max’s mobile app set a single-day download record following the release of “Wonder Woman 1984.” During the release weekend (Fri.-Sun.) the app saw 554K downloads, including 244K downloads on Sunday alone, reported Apptopia. The firm estimates the app now has just under 12M mobile users.

Health & Fitness

Government & Policy

Security & Privacy

Funding and M&A

Image Credits: Tappity

Downloads

Yayzy

Image Credits: Yayzy

This U.K. startup’s new app will calculate the environmental impact of what you buy using payment data via Open Banking standards. You you can use this information to adjust your spending or buy offsets in-app in order to become carbon neutral. iOS only.

Waterscope

Image Credits: Iconfactory

The popular app maker Iconfactory released a new app, Waterscope, that is a weather app more specifically designed to provide users with information on water conditions. Creator Craig Hockenberry explains the app is something he largely built for himself, an ocean swimmer often in need of information about the tides, wave heights, water temperature, wind speed, air temperature, forecasts and more. The app could be useful to those who live around the water, whether they’re swimming, fishing, boating or anything else. iOS only.

Run Boggo Run

Image Credits: BuzzFeed

This endless runner is BuzzFeed’s first mobile game, which makes it worth noting if not exactly recommending. The mental health-themed game, inspired by BuzzFeed’s animated series The Land of Boggs, was created by BuzzFeed Animation Studios. In the game, characters try to avoid things like stress monsters and gremlins, which is a humorous take on the anxieties of 2020. However, early user reviews indicate the game’s controls are too difficult and complain the game is too hard to be fun. How stressful! $0.99 on iOS and Android.

Enso

A new meditation game Enso promises to help users relax, meditate or fall asleep faster using gameplay that involves soothing visuals and sounds, composed by A.I. The app consists of 5-minute journeys where users concentrate on a task while guiding their movements and breath to achieve their goals. iOS and Android.

Portal

Image Credits: Portal

Not Facebook’s Portal! This sleep and relaxation-focused app, also called Portal, has been updated with Apple’s new privacy measures in mind. The company announced in December it will not collect user data from its app, and will now no longer use any in-app analytics tracking. The app also never required a login or collected personal information, and didn’t include third-party ads and ad trackers.

That’s resulted in an App Store rare find:

How refreshing.

The Portal app is a free download and offers a $35 per year membership for those who want access to the full content library.

Master all things Google with this online training bundle

Master all things Google with this online training bundle

TL;DR: The Complete Google Master Class Bundle is on sale for £29.44 as of Dec. 29, saving you 97% on list price.


If you’ve been meaning to brush up on your Google skills for your business, website, or career, you’re in luck: This Google course bundle will get you up to speed. 

With 35 hours of content on Google Workspace, Google Ads, Analytics, and more, you’ll learn to use Google to grow your business in just 10 courses.

The courses walk you through Google Data Studio, Google Ads, Google Docs, and other applications that you can use to save time and stay hyper-organised. Plus, you’ll learn how to measure, monitor and analyse web traffic, so you can finally make those data-driven decisions everyone keeps talking about.  Read more…

More about Google, Mashable Shopping, Online Courses, Shopping Uk, and Uk Deals

How to Use Link Signals to Improve Search Engine Rankings

In the digital age, a business’ website is a treasured asset. But before customers can shop at a business online, they need to find it first. SEOs devote their career to making that happen, and here’s what they can tell you: while there are a large number of factors to consider when it comes to modern search engines, links continue to reign supreme.

SEMRush lists different link signals as 4 of the top 8 ranking factors in search results. Meanwhile, a study by Backlinko found that the average #1 Google Search has 3.8x more backlinks and 3.2x more referring domains than #2-#10. According to MOZ, links are credited for 28% of Google’s ranking factors when conducting local organic search. That’s greater than any other individual factor.

Many Sites Have no Links at All

Despite the importance of link signals to the visibility of a website, not every business is taking advantage of them. 94% of all web content lacks a single external backlink. These pages are like islands; isolated from the rest of the web. Your business needs to take action to be sure it isn’t part of that archipelago. Customers rarely want to traverse virtual oceans to find what they need. If you find that this is the case with your own website, don’t worry: you still have time to build inroads to the main continent.

Quality Over Quantity

improving your website ranking

As you build your external connections, proceed with caution. Increasing your number of link signals is important, but you should never leave quality off to the wayside. Not every link signal is a good one. Google penalizes websites who use doorway pages meant to funnel users to a different page than they clicked, thin affiliates that use content from another site without adding value, so-called “unnatural links” like text advertisements that are not tagged as sponsored, or other dishonest tricks that seek to increase their site’s ranking without also increasing its quality or relevance to a user.

Google does not want to allow spam to have a positive influence on rankings, and working with spam can bring down a good site’s reputation. Connecting your page to many poor-quality links places it in a “bad neighborhood” of the virtual world. If you set up shop in a rough part of town, don’t be surprised when potential customers are scared to walk in.

Good Things Come to Those Who Wait – And Do it Right

improve your website ranking

Instead of resorting to deception, it’s better to increase your link signals’ quality and number simultaneously. These ways don’t all have to include putting more links on your site; some of them relate to the content of your website as well. For example, domain age works in a website’s favor; it shows that the website has stood the test of time. Content that answers questions is valuable; posts discussing the “what” or “why” of things get 26% more links than videos and how-tos. Long-form content tends to receive more shares than short articles do.

As for improvement methods tied more directly to links, there are a few different ones. The more likely a link is to be clicked by a user, the more value it has, so locate the best links in the body of your content instead of the footer. Consider what words people would use to search for your website: high-ranking sites require 4x the number of referring domains for popular keywords as they do for less common ones. Follow links always rank above Nofollow links because the former vouches for the linked site’s authority.

These are just a few places to get started. At the end of the day, the most important thing is to maintain a high-quality website and provide external backlinks to websites of equal or better quality. So long as your page and the external backlinks it attracts have good Expertise, Authority, and Trust (E-A-T), you will be able to climb in Google’s search rankings.

In the words of Ann Smarty, Brand/Community Manager at InternetMarketingNinjas.com and MyBlogU.com, “Links help Google to associate your page (and your brand) with other concepts and entities in the niche…. So when building links, pick sites and context you want to be associated with.”

Source: dirjournal

The post How to Use Link Signals to Improve Search Engine Rankings appeared first on Dumb Little Man.

Google expands languages push in India to serve non-English speakers

There are over 600 million internet users in India, but only a fraction of this population is fluent in English. Most online services and much of the content on the web currently, however, are available exclusively in English.

This language barrier continues to contribute to a digital divide in the world’s second largest internet market that has limited hundreds of millions of users’ rendition of the world wide web to a select few websites and services.

So it comes as no surprise that American tech giants, which are counting on emerging markets such as India to continue their growth. are increasingly attempting to make the web and their services accessible to more people.

Google, which has so far led this effort, on Thursday announced a range of changes it is rolling out across some of its services to make them speak more local languages and unveiled a whole new approach it’s taking to translate languages.

Additionally, Google said it plans to invest in machine learning and AI efforts at Google’s research center in India and make its AI models accessible to everyone across the ecosystem. The company — which counts India as its biggest market by users, and this year committed to invest more than $10 billion in the country over the coming years — also plans to partner with local startups that are serving users in local languages, and “drastically” improve the experience of Google products and services for Indian language users.

Product changes

Users will now be able to see search results to their queries in Tamil, Telugu, Bangla, and Marathi, in addition to English and Hindi that are currently available. The addition comes four years after Google added the Hindi tab to the search page in India. The company said the volume of search queries in Hindi grew more than 10 times after the introduction of this tab. If someone prefers to see their query in Tamil, for instance, now they will be able to set Tamil tab next to English and quickly toggle between the two.

Getting search results in a local language is helpful, but often people want to make their queries in those languages as well. Google says it has found that typing in non-English language is another challenge users face today. “As a result, many users search in English even if they really would prefer to see results in a local language they understand,” the company said.

To address this challenge, Search will start to show relevant content in supported Indian languages where appropriate even if the local language query is typed in English. The feature, which the company plans to roll out over the next month, supports five Indian languages: Hindi, Bangla, Marathi, Tamil, and Telugu.

Google is also making it easier for users to quickly change the preferred language in which they see results in an app without altering the device’s language settings. The feature, which is currently available in Discover and Google Assistant, will now roll out in Maps. Similarly, Google Lens’s Homework feature, which allows users to take a picture of a math or science problem and then delivers its answer, now supports Hindi language.

MuRIL

Google executives also detailed a new language AI model, which they are calling Multilingual Representations for Indian Languages (MuRIL), that delivers more efficiency and accuracy in handling transliteration, spelling variations and mixed languages. MuRIL provides support for transliterated text such as when writing Hindi using Roman script, which was something missing from previous models of its kind, said Partha Talukdar, Research Scientist at Google Research India, at a virtual event Thursday.

The company said it trained the new model with articles on Wikipedia and texts from a dataset called Common Crawl. It also trained it on transliterated text from, among other sources, Wikipedia (fed through Google’s existing neural machine translation models). The result is that MuRIL handles Indian languages better than previous, more general language models and can contend with letters and words that have been transliterated — that is, Google is using the closest corresponding letters of a different alphabet or script.

Additionally, the new model allows Google to “transfer knowledge and training from one language to another,” said Talukdar, who noted that the previous model Google relied on proved unscalable. MuRIL significantly outperforms the earlier model — by 10% on native text and 27% on transliterated text. MuRIL, which was developed by executives in India, is open source.

MuRIL supports 16 Indian languages and English.

One of the many tasks MuRIL is good at, is determining the sentiment of the sentence. For example, “Achha hua account bandh nahi hua” would previously be interpreted as having a negative meaning, but MuRIL correctly identifies this as a positive statement. Or take the ability to classify a person versus a place: ‘Shirdi ke sai baba’ would previously be interpreted as a place, which is wrong, but MuRIL correctly interprets it as a person.

More to follow…

TikTok stars got a judge to block Trump’s TikTok ban

TikTok has won another battle in its fight against the Trump administration’s ban of its video-sharing app in the U.S. — or, more accurately in this case, the TikTok community won a battle. On Friday, a federal judge in Pennsylvania issued an injunction that blocked the restrictions that would have otherwise blocked TikTok from operating in the U.S. on November 12.

This particular lawsuit was not led by TikTok itself, but rather a group of TikTok creators who use the app to engage with their million-plus followers.

According to the court documents, plaintiff Douglas Marland has 2.7 million followers on the app; Alec Chambers has 1.8 million followers; and Cosette Rinab has 2.3 million followers. The creators argued — successfully as it turns out — that they would lose access to their followers in the event of a ban, as well as the “professional opportunities afforded by TikTok.” In other words, they’d lose their brand sponsorships — meaning, their income.

This is not the first time that the U.S. courts have sided with TikTok to block the Trump administration’s proposed ban over the Chinese-owned video sharing app. Last month, a D.C. judge blocked the ban that would have removed the app from being listed in U.S. app stores run by Apple and Google.

That ruling had not, however, stopped the November 12 ban that would have blocked companies from providing internet hosting services that would have allowed TikTok to continue to operate in the U.S.

The Trump administration had moved to block the TikTok app from operating in the U.S. due to its Chinese parent company, ByteDance, claiming it was a national security threat. The core argument from the judge in this ruling was the “Government’s own descriptions of the national security threat posed by the TikTok app are phrased in the hypothetical.”

That hypothetical risk was unable to be stated by the government, the judge argued, to be such a risk that it outweighed the public interest. The interest, in this case, was the more than 100 million users of TikTok and the creators like Marland, Chambers and Rinab that utilized it to spread “informational materials,” which allowed the judge to rule that the ban would shut down a platform for expressive activity.

“We are deeply moved by the outpouring of support from our creators, who have worked to protect their rights to expression, their careers, and to help small businesses, particularly during the pandemic,” said Vanessa Pappas, Interim Global Head of TikTok, in a statement. “We stand behind our community as they share their voices, and we are committed to continuing to provide a home for them to do so,” she added.

The TikTok community coming to the rescue on this one aspect of the overall TikTok picture just elevates this whole story. Though the company has been relatively quiet through this whole process, Pappas has thanked the community several times for its outpouring of support. Though there were some initial waves of “grief” on the app with creators frantically recommending people follow them on other platforms, that has morphed over time into more of a “let’s band together” vibe. This activity coalesced around a big swell in voting advocacy on the platform, where many creators are too young to actually participate but view voting messaging as their way to participate.

TikTok has remained active in the product department through the whole mess, shipping elections guides and trying to ban QAnon conspiracy spread, even as Pakistan banned and then un-banned the app.

 

 

 

Google Search Engine Ranking Factors To Change Search In 2021: Core Web Vitals, E-A-T, or AMP?

By now, everyone must be aware that the most popular search engine available is Google. Even though there are different search engines such as Yahoo or Bing, Google stands on top. Moreover, not to forget, it is already stated that there exists over 200 Google ranking factors. But you see, every ranking factor is different.

That’s why you cannot use the same Search Engine Optimization methods or focus on only particular ranking factors. Since the Google algorithm is never static, so is the top ranking factors. One popular way to enhance the search result or enhance search engine optimization is through premium quality guest posting services.

An added benefit of guest post services is that you can do optimization as per the newest Google algorithms. You can also expand and improve your digital marketing services by getting more exposure, growth in networking, high opt-in rate, and building relationships.

Whatever or however the search optimization is, it’s a fact that those 200 ranking factors are not vague. They are used by Google to influence the rankings of organic search pages. Out of loads of ranking factors, the few important ones considered are related to Backlinks, Content, Speed, Keywords, Domain factors, Core Web Vitals, Website structure, and many more. But here, we will specifically talk about Core Web Vitals, E-A-T, and AMP.

Core Web Vitals

core web vitals
Via akshayranganath.github.io

To understand Core Web Vitals, first, you have to know about Web Vitals. In general, Web Vitals help guide quality signals on the web to provide the users with a great experience (Page Experience signals). Thus, Core Web Vitals are the subset of the Web Vitals.

Other general Web Vitals evaluate page experience through signals like safe browsing, HTTPS, mobile-friendliness, and intrusive interstitials. These are the traditional ranking signals. But the Core Web Vitals are evolving and now have three specific metrics for user interaction: loading, interactivity, and visual stability.

  • LCP/Largest Contentful Paint: It measures the loading performance of the webpage. LCP occurring within 2.5 seconds is considered as a good user experience.
  • FID/First Input Delay: It measures the interactivity of the webpage. Pages having an FID of not more than 100 milliseconds is considered a good user experience.
  • CLS/Cumulative Layout Shift: It measures the visual stability of the webpage. A page that has a CLS of not more than 0.1 is considered a good user experience.

Google has also set some specific guidelines of these metrics into Good, Needs Improvement, and Poor. Core Web Vitals are now going to be one of the top official ranking requirements. So, your webpage has to now reach the minimum threshold limit set by Core Web Vitals, since search engine rankings are one of the priorities for digital marketers.

E-A-T

google eat
Via blog.animonlive.com

E-A-T is the shorthand form of “Expertise-Authoritativeness-Trustworthiness.” It is a set of quality standards set by Google to evaluate websites and review an individual. The evaluation is done offline, or to say, reviewed manually. E-A-T, each of them has a set of different criteria for evaluation.

  • Expertise: If you are to evaluate a guest post, here, the expertise will be to check the content-level related to the subject matter. And in the case of a website, it needs to have suitable credentials like recognition from an external party. To evaluate an individual, you can assess their relevant experience or degree in that field of work.
  • Authoritativeness: If you are to evaluate a website’s authority on a particular content, you can check the ratings and reviews given by the external sources and the rater. And in the case of an individual, you can assess the author’s number of citations, the content’s quality, and where they appear.
  • Trustworthiness: If you are in doubt and want to validate a website’s trustworthiness, you can simply have a look at the “About Us” page, the customer service information, or the site having a secure connection or not. And in the case of an individual, their authoritativeness will show their worthiness too.

It is safe to say that E-A-T is really effective in evaluating content related to Your Money or Your Life pages, which will be helpful for guest posting services. If you consider E-A-T as a ranking factor and wish to appear on top, then your attention should be specific toward the website’s content and its presentation.

According to Google’s Quality Rater Guidelines, websites that prioritize E-A-T should maintain a few guidelines like content quality, topical focus, brand strength, author’s name, and trust-building. E-A-T score can be improved by building more backlinks. In short, it might be crucial for guest posting services.

AMP

google accelerated mobile pages
Via digitalvidya.com

AMP is short for “Accelerated Mobile Pages.” Google described AMP as an open-source project designed to help the web publishers create optimized content that loads instantaneously on phones or any other device. It allows the user to access any page or website instantly on any device that is being used.

Google’s AMP product manager has stated that the duration of loading an AMP-coded content is just 0.7 seconds, and for a non-AMP page is 22 seconds. AMP HTML has also helped the site owners create light-weight web pages because AMP’s core is caching.

Nowadays, AMP has become a crucial part while forming a balanced marketing strategy because Google has been prioritizing AMPs in search results. In today’s competitive world, AMP is indirectly supporting the mobile users by enhancing the loading speed of the webpages in their search results.

But to be clear, it is not a search engine ranking factor. It is not designed to control the user’s data. Due to the fast load time of the page, the page views will also rise. There will be more ads too, which will result in a CTR increase.

The key advantage of AMP in the online marketing world or for digital marketing services is the speedier load time of the webpages. Thus, there may be a possible increase in the number of readers which may lead to higher rankings. Since Google has made AMP an open-source, developers get the opportunity to do additional developments too.

The post Google Search Engine Ranking Factors To Change Search In 2021: Core Web Vitals, E-A-T, or AMP? appeared first on Dumb Little Man.

Former Facebook and Pinterest exec Tim Kendall traces “extractive business models” to VCs

Last month, former Facebook and Pinterest executive Tim Kendall told Congress during a House hearing on the dangers of social media that Facebook made its products so addictive because its ad-driven business model relies on people paying attention to its product longer every day. He said much the same in the Netflix documentary “The Social Dilemma,” in which Kendall — along with numerous other prominent early employees of big tech companies — warns of the threat that Facebook and others pose to modern society.

Kendall — who today runs Moment, an app that helps users monitor device habits and reinforces positive screen-time behavior — isn’t done campaigning against his former employer yet. On Friday morning, we talked with him about the FTC inching closer to filing an antitrust lawsuit against Facebook for its market power in social networking; what he thinks of the DOJ’s separate antitrust lawsuit against Google, filed last Tuesday; and how venture capital contributed to the “unnatural” ways the companies have commanded our attention — and advertisers’ dollars along with it.

Our conversation has been excerpted. You can hear the full conversation here.

TC: Like everyone else, you wrestle with addiction to the apps on your phone. At what point did you decide that you wanted to take a more public role in helping to identify the problem and potentially help solve it.

TK:  I’ve always been interested in willpower, and the various things that weaken it. I have addiction in various parts of my family and extended family, and I’ve seen up close substance abuse, drug abuse. And as I started to look at this problem, it felt really similar. It’s the same shape and size as being addicted to drugs or having a behavioral addiction to food or shopping. But it didn’t seem like anyone was treating this with the same gravity.

TC: What has been the reaction of your colleagues to you turning the tables on this industry?

TK: It has evolved in the sense that, at the beginning of this, I was kinder to Facebook. When I started talking publicly about my work with Moment, I said, ‘Look, I think that those folks are focused on the right issues. And I think they’re going to solve the problem.’ And I was out there throughout 2018, saying that. Now I’ve gotten a lot more vocal [about the fact that] I don’t think they’re doing enough. And I don’t think it’s happening quickly enough. I think they’re absolutely negligent. And I think the negligence is really about not fully and accurately understanding what their platforms are doing to individuals and what their platforms are doing to society. I just do not think they have their arms around it in a complete way.

Is that deliberate? Is that because they’re delusional? I don’t know. But I know that the impact is very serious. And they are not aligned with the rest of us in terms of how severe and significant that impact is.

I think everyone within Facebook has confirmation bias, probably in the same way that I have confirmation bias. I am picking out the family at the restaurant that’s not looking at each other and staring at their phones and thinking, ‘Look at Facebook, it’s ruining families.’ That’s my confirmation bias. I think their confirmation bias is ‘There’s so much good that Facebook has done and is doing for the world.’ I can’t dispute that, and I suspect that the leaders there are looking to those cases more often and dismissing the severity of the cases that we talk about, [including] arguably tipping the election in 2016, propagating conspiracy theories, propagating misinformation.

TC: Do you think that Facebook has to be regulated the FTC?

TK: I think that something has to change. What I would really like to see is the leaders of government all over the world, the consumers that really care about this issue, and then the leaders of the company get together and maybe at the start it’s just a discussion about where we are. But if we could just agree on the common set of facts of the situation that we’re in, and the impact that these platforms are having on our world, if we could just get some alignment in a non-adversarial dynamic, I believe that there is a path whereby [all three can] come together and say, ‘Look, this doesn’t work. The business model is incongruent with the long-term well-being of society, and therefore —  not unlike how fossil fuels are incongruent with the long-term prospects for Earth, we need to have a reckoning and then create and a path out of it.’

Strict regulation that’s adversarial, I’m not sure is going to solve the problem. And it’s just going to be a drawn-out battle whereby more individuals are going to get sick [from addiction to their phones], and [companies like Facebook are] going to continue to wreak havoc on society.

TC: If this antitrust action is not necessarily the answer, what potentially could be on the regulatory front, assuming these three are not going to come together on their own?

TK: Congress and the Senate are looking really closely at Section 230 of the Communications Decency Act that allows — and has allowed since it got put in place in 1996 — platforms like Google and Facebook to operate in a very different way than your traditional media company does, in that they’re not liable for the content that shows up on their network.

That seemed like a great idea in 1996. And it did foster a lot of innovation because these bulletin board and portal-ike services were able to grow unabated as they didn’t have to deal with the liability issues on every piece of content that got posted on their platform. But you fast forward to today, it sure seems like one of the ways that we could solve misinformation and conspiracy theories and this tribalism that seems to take root by virtue of the social networks.

If you rewind five or 10 years ago, the issue that really plagued Facebook and to a lesser extent, Google, was privacy. And the government threatened Facebook again and again and again, and it never did anything about it. And finally, in 2019, it assessed a $5 billion fine and then ongoing penalties beyond that  for issues around privacy. And it’s interesting. It’s been a year since those were put in place, and we haven’t had any issues around privacy with Facebook.

TC: You were tasked with developing Facebook’s ad-driven business and coming up with a way for Pinterest to monetize its users. As someone who understands advertising as well as you do, what do you think about this case that the DOJ has brought against Google. What’s your hot take?

TK: If you’re trying to start an online business, and you want to monetize that business through advertising, it’s not impossible, but it is an incredibly steep uphill battle.

Pinterest ultimately broke through when I was president of Pinterest and working on their revenue business. But the dominance of both Google and Facebook within advertising makes it really difficult for new entrants. The advertisers don’t want to buy from you because they basically can get to anyone they want in a very effective way through Google and Facebook. And so what do they need Pinterest for? What do they need Snap for? Why do they need XYZZ startup tomorrow?

That’s on the advertising side. On the search side, Google has been stifling competition for years, and I mean that less in terms of allowing new entrants into search — although the government may be asserting that. I actually mean it in terms of content providers and publishers. They’ve been stifling Yelp for years. They’ve been basically trying to create these universal search boxes that provide the same local information that Yelp does. [Yelp] shows up organically  when I search for sandwich shops in downtown San Mateo, but then [Google puts] their own stuff above it and push it down to create a wedge to hurt Yelp’s business so that [Google] can support and build up their own local business. That’s anti-competitive.

TC: Along with running Moment, you’ve been talking with startups that are addressing some of the issues we’re seeing right now, including startups that tell you if a news outlet is left- and right-leaning so you’re aware of any biases ahead of time. Would you ever raise a fund? We’re starting to see these solo GPs raise pretty enormous first-time funds and people seemingly just as happily entrust their money to you.

TK. I think traditional venture capital, with traditional limited partners, and the typical timeframe of seven years from when the money goes in and the money needs to come out, created some of the problems that we have today. I think that companies are put in a position, once they take traditional venture capital, to do unnatural things and grow in unnatural ways. Absolutely the social networks that took venture capital felt the pressure at the board level from traditional venture capitalists to grow the user base faster and monetize it more quickly. And all those things led to this extractive business model that we’re looking at today with a critical eye and saying, ‘Oh, whoops, maybe this business model is creating an outcome that we don’t really like.’

If I ever took outside money to do more serious professional-grade investing, I would only take it from wealthy individuals and there would be an explicit term that basically said, ‘There’s no time horizon. You don’t get your money back in seven to 10 years necessarily.’ I think that’s the criteria you need to have if you’re really going to do investing in a way that doesn’t contribute to the problems and misaligned incentives that we’re dealing with today.

Google delays mandating Play Store’s 30% cut in India to April 2022

Google is postponing the enforcement of its new Play Store billing policy in India to April 2022, days after more than 150 startups in the world’s second largest internet market forged an informal coalition to express concerns over the 30% charge the Android-maker plans to mandate on its store and started to explore an alternative marketplace for their apps.

The company, which is going live globally with the new Play Store rule in September 2021, is deferring the enforcement of the policy only in India, it said. It is also listening to developers and willing to engage to allay their concerns, it said.

“We are setting up listening sessions with leading Indian startups to understand their concerns more deeply. We will be setting up Policy Workshops to help clear any additional questions about our Play Store policies. And we’re also extending the time for developers in India to integrate with the Play billing system, to ensure they have enough time to implement the UPI for subscription payment option that will be made available on Google Play — for all apps that currently use an alternative payment system we set a timeline of 31st March 2022,” said Purnima Kochikar, Director of Business Development of Games & Applications at Google Play, in a statement.

“We have always said developers should have a choice in how they distribute their apps, and that stores should compete for consumers’ and developers’ business,” she added.

Last week, Google said it would no longer allow any apps to circumvent its payment system within the Play Store. The move, pitched by Google as a “clarification” of its existing policy, would allow the company to ensure it gets as high as a 30% cut on in-app purchases made through Android apps operating in a range of a categories.

Google’s announcement today is a direct response to the loudest scrutiny it has received in a decade in India — its biggest market by users but also a place where, compared to Western markets, it generates little revenue. More than 150 startups in India last week formed an informal coalition to fight the company’s strong hold on Indian app ecosystem. Google commands 99% of the smartphone market in India, according to research firm Counterpoint.

Among the startups that have expressed concerns over Google’s new policy are Paytm, India’s most valuable startup, payments processor Razorpay, fantasy sports firm Dream11, social network ShareChat, and business e-commerce IndiaMART.

More than 50 Indian executives relayed these concerns to India’s Ministry of Electronics and Information Technology over a video call on Saturday, according to three people who attended the call.

Several businesses in India have long expressed concerns with the way Google has enforced its policies in India, but the matter escalated last month after the company temporarily pulled Paytm app from the Play Store for promoting gambling.

Google said Paytm had repeatedly violated its policies, and the company’s Play Store has long prohibited apps that promote gambling in India. Google has sent notices about warnings over gambling to several more firms in India in recent weeks.

A senior industry executive told TechCrunch that the company should have expressed these concerns months before the popular cricket tournament IPL was scheduled to commence. Fantasy sports apps allow users to pick their favorite players and teams. These players stand to win real money or points that they can redeem for physical goods purchase based on the real-world performance of their preferred teams and players. IPL season sees a huge surge in popularity of such fantasy sports apps.

“The IPL even got delayed by months. Why did Google wait for so long? And why does the company have a problem with so-called gambling in India, when it permits such activities in other markets? The Indian government has no problem with it,” the executive said, requesting anonymity.

Paytm mini app store

Paytm on Monday announced its own mini-app store featuring several popular services including ride-hailing firm Ola, health care provides 1mg and Practo, fitness startup Cure.fit, music-streaming service Gaana, car-rental provider Zoomcar, Booking.com, and eateries Faasos, Domino’s Pizza, and McDonald’s. The startup claimed that more than 300 firms have signed up for its mini store and that its app reaches more than 150 million users each month. (In a written statement to TechCrunch, Paytm said in June its app reached more than 50 million users in India each month.

Paytm, which says its mini-app store is open to any developer, will provide a range of features including the ability to support subscriptions and one-step login. The startup, which claims  said it will not charge any commission to developers for using its payments system or UPI payments infrastructure, but will levy a 2% charge on “other instruments such as credit cards.”

“There are many challenges with traditional mobile apps such as maintaining multiple codebases across platforms (iOS, Android or Web), costly user acquisition and requirement of app release and then a waiting period for user adoption for any change made in the app. Launching as a Mini Apps gives you freedom from all these hassles: implying lesser development/testing and maintenance costs which help you reach millions of Paytm users in a Jiffy,” the Indian firm said in its pitch.

The launch of a mini-store further cements Alibaba-backed Paytm’s push into turning itself into a super-app. Its chief rivals, Walmart-backed PhonePe and Google Pay, also operate similar mini stores on their apps.

Whether Paytm’s own mini app store and postponement of Google’s new Play Store policy are enough to calm other startups’ complaints remain to be seen. PhonePe is not one of the mini apps on Paytm’s store, a Paytm spokesperson told TechCrunch.

“I am proud that we are today launching something that creates an opportunity for every Indian app developer. Paytm mini app store empowers our young Indian developers to leverage our reach and payments to build new innovative services,” said Vijay Shekhar Sharma, co-founder and chief executive of Paytm, in a statement.

Google research lets sign language switch ‘active speaker’ in video calls

An aspect of video calls that many of us take for granted is the way they can switch between feeds to highlight whoever’s speaking. Great — if speaking is how you communicate. Silent speech like sign language doesn’t trigger those algorithms, unfortunately, but this research from Google might change that.

It’s a real-time sign language detection engine that can tell when someone is signing (as opposed to just moving around) and when they’re done. Of course it’s trivial for humans to tell this sort of thing, but it’s harder for a video call system that’s used to just pushing pixels.

A new paper from Google researchers, presented (virtually, of course) at ECCV, shows how it can be done efficiency and with very little latency. It would defeat the point if the sign language detection worked but it resulted in delayed or degraded video, so their goal was to make sure the model was both lightweight and reliable.

The system first runs the video through a model called PoseNet, which estimates the positions of the body and limbs in each frame. This simplified visual information (essentially a stick figure) is sent to a model trained on pose data from video of people using German Sign Language, and it compares the live image to what it thinks signing looks like.

Image showing automatic detection of a person signing.

Image Credits: Google

This simple process already produces 80 percent accuracy in predicting whether a person is signing or not, and with some additional optimizing gets up to 91.5 percent accuracy. Considering how the “active speaker” detection on most calls is only so-so at telling whether a person is talking or coughing, those numbers are pretty respectable.

In order to work without adding some new “a person is signing” signal to existing calls, the system pulls clever a little trick. It uses a virtual audio source to generate a 20 kHz tone, which is outside the range of human hearing, but noticed by computer audio systems. This signal is generated whenever the person is signing, making the speech detection algorithms think that they are speaking out loud.

Right now it’s just a demo, which you can try here, but there doesn’t seem to be any reason why it couldn’t be built right into existing video call systems or even as an app that piggybacks on them. You can read the full paper here.

10 Best Chrome Extensions for Keeping Organized

Though it was necessity that caused most people to move to a remote workplace due to the restrictions put in place by the pandemic, many experts predict that remote work will continue long after a vaccine is created and we, as a whole, can go back to what was normal before quarantine. With that, staying organized at home can be more difficult than in an office, but technology is aplenty when it comes to helping you do so.

Here are 10 extensions that Chrome offers to help you keep your home office organized and secure.

Win the Day

Though admittedly not the most powerful tool on this list, starting said list with “Win the Day” seemed appropriate. This extension allows users to set goals and deadlines and keeps them organized on your desktop. You can sectionalize your goals with sub-goals, as well.

Google Keep

chrome extensions for productivity google keep
Via chrome.google.com

Google Keep is an extension for the organization of data. Data used to be utilized, primarily, by a data analyst at a given company, but now everyone should have a firm grasp of how to collect and manage data feedback.

Papier

This extension is to help organize your brainstorm sessions, even the ones with just you as the participant. It’s very easy to use, and with machine learning it can organize all of your brainstorming thoughts just how you like them, after a few weeks of you doing it manually.

LastPass

LastPass is a password manager extension that securely saves your login credentials across all of your devices. Rather than having a folder on your desktop that can be easily hacked, LastPass advertises itself as a “password vault” that only you can access when you need to quickly reference you means of accessing a website.

Productivity Tracker

Another encompassing extension, this helps users track their work, their financial plans, and even their personal goals outside of work, like walking every day, or keeping tabs on caloric intakes. It also tracks all of your clicks and scrolls in Chrome, so you can evaluate what you’ve been wasting your time on.

Save to Pocket

This nifty extension helps you organize your time and information by allowing you to quickly save something that you want to read right from your desktop to your phone. With this, you can make sure your time spent at the desktop involves actual work, and then when you’re in transit you can “check your pocket” for the story you want to get wise to.

Clockify

chrome extensions for productivity clockify
Via clockify.me

Clockify leans a little more towards time-management than physical organization, but organizing your time is as important as organizing your “stuff.” Clockify can be programmed to make sure you don’t get lost in a wormhole of a website like social media, that can not only waste time, but also cause security issues if logged in for too long.

TodoBook

With some similarities to Clockify, TodoBook is a way to self-inflict focus on your wondering mind. When you use this extension, it automatically shows you your to-do list every time you login to facebook or another social media site in order to keep you on task and mentally organized.

Diigo

This one is more geared towards those who need to organize and recall large amounts of research. Called a “web collector,” Diigo makes it extremely easy to collect, site, and even make notes directly on web pages that you can reference later.

Just Read

Last but not least, is more for in-the-moment organization, and that is the Just Read extension that allows users to block out everything on a page that isn’t the meat and potatoes. Ads, links, etc. are “muted,” allowing users to focus on what they came to the page to see.

Happy Chroming!

The post 10 Best Chrome Extensions for Keeping Organized appeared first on Dumb Little Man.

Real Estate SEO Tips: How to Maximize Your Google Visibility

Like other sectors, real estate is increasingly grabbing customers’ attention by coming up with ideal websites that run with proper SEO strategies. SEO has emerged as a successful way to boost your site’s ranking on Google and earn more leads and conversions in your online real estate business.

Today, the majority of buyers rely on Google searches to buy properties. If you want your CRE website to reach the top on the searches, you should leverage the effective marketing strategies. SEO is one of the best digital marketing concepts that can assist your real estate business to gain more benefits and lead online competition ahead. Because SEO matters a lot in hitting your business goals, you must try it in your real estate business.

Best Ways to Optimize Your CRE Website to Boost Google Visibility

Nowadays, the business has the boast of achieving the top position in the search results, which led them to develop an effective SEO strategy to earn the best results. But the question arises from where you should start? How to come up with the best SEO strategy? Here we have come up with a few tips that will assist you in optimizing your site and maximizing its visibility on Google.

#1: Kick-Off the Keyword Strategy

real estate seo keyword tips

Let’s start with the basics. The keyword strategy is the first step for effective SEO. There are a few things that you should consider while strategizing your move. Here, we have mentioned a few essential points of any keyword research and strategy.

Head keywords: When it comes to keywords strategy, the head keywords should be a priority. Generic competitive terms push your website on the Google search and help it to rank high for a specific keyword. For instance, you can consider the “1031 exchange” to “Miami office” and other possible variations that a user usually searches for.

Higher Valuable Terms: Such keywords include your company or brand name. These keywords also play a significant role in helping your site to rank higher.

Long-Tail Keywords: It includes the keywords that relate to a particular category of CRE company. Long-tail keywords include more characters than other keywords—for example, Washington DC Office space for rent, etc.

#2: High-Quality Content

There is no doubt that high-quality content is the core part of SEO, without which you can’t fulfill your dream to rank your site high on Google or other search engines. Therefore, we would highly recommend you to check out the health and wealth of your web content; after all, they are essential for the implementation of SEO strategies that are considered as the smart move towards the success of your real-estate business.

Content is not only limited to text. It also includes images, videos, and graphics. So, it would be best if you prioritize them. If we say clearly, the thing you should focus on for your CRE website is mentioned below. Check it out.

  • Proper company overview
  • Full-fledged property descriptions
  • Only add the original content to your site
  • Content should be relevant to your industry
  • Original news articles
  • Company’s latest updates and news

#3: Optimization of On-Page Elements

CRE website involves several SEO elements that one should always consider. If we say clearly, then on-page elements like the meta titles and meta descriptions of CRE websites are essential to be optimized so that Google can easily understand the page’s content. SEO optimization of on-page elements is necessary as it helps Google to place your site on the relevant searches and further improves the ranking.

Meta Title: In this field, you can describe your company and what you do. The thing which you need to remember is that the meta titles should be around 50-60 characters. Google displays the meta title of up to a maximum of 65 characters. Meta title example: Commercial Real Estate | Company Name | State or City

Meta Description: It allows you to elaborate on the description of your page and the company. The maximum meta description length is 50-160 characters. Along with this, another thing which you should focus on is the geographical area from where your real estate business operates and serves that rendered as target keywords.

Optimized Images: When it comes to SEO optimization, then it is essential to optimize your images correctly using correct file names and ALT tags. But why is it necessary? According to a study, it is mentioned that 63 percent of the people who look at Google images visit the host website, whereas 17 percent of that traffic belongs to the first image. Because website images have a higher CTR, they are also optimized correctly to earn more points in SEO rankings and Google visibility.

#4: Focus on Quality Backlinks

Another CRE SEO tip on our list is to focus on quality backlinks. It is the best way to boost the site ranking on search engines. In this method, you can get other websites to link back to you. Backlinking is considered a part of traditional SEO, but it still works great with today’s websites. But when it comes to quality backlinks, there is a need to develop engaging content that should include something relevant. If your content is not attractive, then people will not provide a link to your site, and your chances for improving ranking will decline.

Why SEO?

real estate seo google tips

Search Engine Optimization (SEO) is a popular and widely used practice of improving your site’s ranking in Google search results and other search engines. If we say in simple words, then SEO maximizes your business’ visibility on Google and other search engines.

SEO involves several strategies that digital marketers or business owners implement to gain the best results. But at the same time, the process can take months or over a year to offer the desired results. Although it takes a couple of months, if the strategy is implemented properly, it can bring you powerful results, including increased website traffic and Google visibility.

Significance of SEO in Real Estate

“Is SEO important for your real estate business?” Let’s take a look.

  • Google statistics clearly show that around 63K searches are performed on Google every year
  • 33 percent of people click on the first results, and hence businesses always strive to reach on top of the Google search results
  • 75 percent of people never scroll past the first page of search engines

With the above statistics, one can easily conclude how essential SEO is in maximizing business visibility on Google. All these data show that if your business website ranks on top position, then you can easily earn more points in conversions, leads, and sales.

In simple words, you have to focus on several ranking factors that include choosing the right keywords for the meaningful impact and bringing more traffic of property buyers to your platforms. It can make you a better competitor in the online world.

Final Thoughts

The blog has covered everything you need to know about maximizing the Google visibility of your website. So, what are you waiting for? If you are also on the way to boost the ranking of your CRE (Commercial Real Estate) website, then this blog is for you. We hope that you find this helpful enough to learn more about SEO.

The post Real Estate SEO Tips: How to Maximize Your Google Visibility appeared first on Dumb Little Man.

Next Google Nest thermostat might support motion gestures, just like the Pixel 4

Next Google Nest thermostat might support motion gestures, just like the Pixel 4

Folks who like to use Google technology to regulate the temperature in their homes might have a strange new way to do that soon.

Droid-Life spotted an FCC filing that appears to be for a new Nest Thermostat. There isn’t a ton to glean from this, as the filing only tells us that it supports WiFi, Bluetooth, and a 60Hz radar. That last bit is important, though, because it means the new Nest Thermostat might support the same motion gesture controls that 2019’s Pixel 4 smartphone supported.

In case you didn’t see this at the time, the Pixel 4 had a small sensor near the top of the phone that would read your hand movements without you actually touching the phone. You could swipe to skip songs in Spotify or snooze your alarm in the morning. As I noted in the review last year, the only problem is that it didn’t consistently work and didn’t always feel especially useful. Read more…

More about Google, Google Nest, Pixel 4, Pixel 4a, and Google Nest Thermostat

Times Internet is growing despite influx of US tech firms in India

Times Internet said on Thursday it reaches more than 557 million active users in India each month and over 111 million users a day as several of its digital offerings demonstrated strong growth in the past year.

The Indian conglomerate — which operates over three-dozen properties, including on-demand streaming services MX Player and Gaana, and newspapers Times of India and Economic Times — added 107 million monthly active users in the financial year that ended in March, it said.

Its platform clocked over 67 billion page views in FY 2020, up from 47 billion from the year prior.

MX Player, which has now amassed over 200 million monthly active users, and Gaana, which now reaches 185 million monthly active users, grew 75% in the year, Satyan Gajwani, vice chairman of Times Internet told TechCrunch in an interview.

These figures put Times Internet, a subsidiary of 182-year-old Bennett Coleman and Company Limited (BCCL), at the centre of the world’s largest open battleground (well, almost), which is otherwise dominated by Google, Facebook and Amazon.

According to analytics firm Comscore, Google reached 98% of the digital population in India on web (desktop as well as mobile) in the month of June. During the same month, Facebook reached 94.9% of the population, Times Internet 77.7% and Amazon settled at fourth place with 76%. (The figures do not include app usage data.)

Founded over 20 years ago, Times Internet had a huge headstart over nearly every firm that dominates the digital landscape today. But it largely failed to cash in on that for several years, critics say. Under the current leadership, however, the firm has followed a steady path and grown.

Comscore data for the month of May (Image credit: Times Internet)

Gajwani acknowledged that some of Times Internet’s offerings weren’t in great shape at the beginning of the last decade. “So we put a lot more emphasis on just product quality during 2013 to 2016. The next few years after that we also bought and built good products.”

“We’ve sold products or exited products where we didn’t think we could be competitive. We’ve got a reasonably strong portfolio now,” he added.

The most recent phase of Times Internet’s growth, said Gajwani, is the push to find revenue channels beyond ads. Gaana, MX Player, ET Prime (ad-free tier for Economic Times) and Times Prime (which bundles and resells a range of third-party subscription offerings) are helping it find subscribers, while MensXP’s e-commerce section, ETMoney, MagicBricks, GradeUp and Dineout are driving transactions.

Overall, Times Internet said its revenue grew 24% to $221.5 million in FY20. The firm did not disclose how much revenue it clocked from subscriptions, but said it had over 2 million paying subscribers and its transacting businesses grew 68%. Its ad business was also up 22%.

But its heavy reliance on ads means it has also been hit by the coronavirus, which slashed consumers’ spendings across the industry, resulting in advertisers cutting their budget.

Gajwani said the month of March saw a “big drop” in ad revenue for the firm, but the next three months were “soft” and July and August delivered a big rebound. “The gains of July and August have now made up for the losses of April, May, June in terms of our net year over year,” he added.

The virus and New Delhi’s ban on Chinese apps in recent months haven’t been a complete downer. Both MX Player and Gaana are attempting to fill the void left by the ban on TikTok in India and have received better traction than some of the more heavily-funded firms such as Twitter-backed ShareChat, according to mobile insight firm App Annie, data of which an industry executive shared with TechCrunch.

MX TakaTak, the short-video app from MX Player, has amassed over 10 million daily active users and 45 million monthly active users, it claimed earlier this week. Users have uploaded more than 15 million videos on the app and clocked over a billion views within a month, it said.

Moving forward, Gajwani said the firm will also continue to try to deepen its relationship with users. “The number of people who consumed two or more of our businesses grew 48%. And the number of people who consumed three or more of our businesses, grew 120%,” he said, without disclosing the number of users.

BCCL has engaged in conversations with investors in recent months to sell stake in Times Internet, a person familiar with the matter said. The deal, if secured, would make Times Internet — which employs more than 6,000 people, up from 5,000 last year — financially stronger to explore more acquisition opportunities, the person said. Gajwani declined to comment. Bloomberg first reported about the talks.

Apple alum’s jobs app for India’s workers secures $8 million

Javed, a middle-aged man, worked as a driver before losing that job earlier this year as coronavirus spread across India, prompting New Delhi to enforce a nationwide lockdown and temporarily curb several business activities.

There are millions of people like Javed in India today who have lost their livelihood in recent months. They are low-skilled workers and are currently struggling to secure another job.

An Apple alum thinks he can help. Through his app startup Apna, Nirmit Parikh is helping India’s workers learn new skills, connect with one another, and find jobs.

Parikh’s app is already changing lives. Javed, who could barely speak a few words in English before, recently posted a video on Apna app where he talked about his new job — processing raisins — in English.

In less than one year of its existence, Apna app — available on Android — has amassed over 1.2 million users.

The startup announced on Tuesday it has raised $8 million in its Series A financing round led by Lightspeed India and Sequoia Capital India . Greenoaks Capital and Rocketship VC also participated in the round.

In an interview with TechCrunch last week, Parikh said that these workers lack an organized community. “They are daily-wage workers. They rely on their friends to find jobs. This makes the prospects of them finding a job very difficult,” he said.

Apna app comprises of vertical communities for skilled professionals like carpenters, painters, field sales agents and many others.

“The most powerful thing for me about Apna is its communities — I’ve seen people help each other start a business, learn a new language or find a gig! Communities harbinger trust and make the model infinitely scalable,” said Vaibhav Agrawal, a Partner at Lightspeed India, in a statement.

The other issue they struggle with is their skillset. “An electrician would end up working decades doing the same job. If only they had access to upskilling courses — and just knew how beneficial it could be to them — they would stand to broaden their scope of work and significantly increase their earnings,” said Parikh.

Apna is addressing this gap in multiple ways. In addition to establishing a community, and rolling out upskilling courses, the startup allows users — most of whom are first time internet users — easily generate a virtual business card. The startup then shares these profiles with prospective employers. (Some of the firms that have hired from Apna app in recent weeks include Amazon, Big Basket, and HDFC Bank.)

In the last one month, Parikh said Apna has facilitated more than 1 million job interviews — up more than 3X month-on-month. During the same period, more than 3 million professional conversations occurred on the platform.

Parikh said he plans to use the fresh capital to expand Apna’s offerings, and help users launch their own businesses. He also plans to expand Apna, currently available in five Indian cities, outside of India in the future.

There are over 250 million blue and grey collar workers in India and providing them meaningful employment opportunities is one of the biggest challenges in our country, said Harshjit Sethi, Principal at Sequoia Capital India, in a statement.

“With internet usage in this demographic growing rapidly, further catalysed by the Jio effect, apps such as Apna can play a meaningful role in democratizing access to employment and skilling. Apna has built a unique product where users quickly come together in professional communities, an unmet need so far,” he added.

A handful of other players are also looking for ways to help. Last month, Google rolled out a feature in its search engine in India that allows users to create their virtual business card. The Android-maker also launched its jobs app Kormo in the country.

As it adds Jeremy Milken to the partnership, Watertower Ventures nears $50 million close for its new fund

Derek Norton and Jeremy Milken have known each other for twenty years. Over their longtime personal and professional relationship, the two Los Angeles-based serial entrepreneurs have invested in each other’s companies and investment firms, but never worked together until now.

Milken is taking the plunge into institutional investing, joining Norton as a partner in Watertower Ventures just as the firm prepares to close on a $50 million new fund.

It’s an auspicious time for both Los Angeles-based businessmen, as the LA venture community sees a wave of technology talent relocating from New York and San Francisco in the newly remote work culture created by the COVID-19 epidemic.

“I see two things happen. One people look at the effects of where the market’s going. We’re seeing a lot more companies that are starting up now as a result of a [the pandemic],” said Norton. “New company formation is happening faster than before covid. [And] a lot of venture capitalists that have relocated to LA. They’ve moved down to LA for lifestyle reasons and they’re saying that they don’t need to go back to San Francisco.”

For Milken, the opportunity to get into venture now is a function of the company creation and acceleration of digital adoption that Norton referenced. “The pandemic is accelerating change in the marketplace. Things that might have taken a decade are taking two years now,” Milken said.

These opportunities are creating an opening for Watertower Ventures in markets far beyond the Hollywood hills. The firm, whose original thesis focused on Los Angeles, San Francisco, and New York, is now cutting checks on investments in Texas and Utah, and spending much less time looking for companies in the Bay Area.

Derek Norton, founder, Watertower Ventures: Image Credit: Watertower Ventures

Norton’s latest fund is the only the most recent act in a career that has seen the investor traverse the financial services digital media and the early days of the internet. Norton built Digital Boardwalk, a pioneering internet service provider and the second commercial partner for the trailblazing browser service, Netscape.

Later, at Jeffries Technologies, and the $120 million Entertainment Media Ventures seed and early stage venture capital fund, Norton was intimately involved in bringing tech to market and focusing on early stage investments. With that in mind, the Watertower Ventures group, which launched in 2017 with a small, $5 million fund, is a return to those roots.

The plan, even at the time, was always to raise a larger fund. After founding and running the boutique investment banking business at Watertower Group, Norton knew he had to raise a starter fund to prove the thesis he was working on.

That thesis was to provide a bridge between early stage companies and large technology companies using the network that Norton has built in the Southern California tech and entertainment community over decades.

“We want to take our contacts at Google, Apple, Facebook, Disney, Microsoft, Cisco, Verizon, AT&T, Comcast, and other companies we believe should have a relationship with our portfolio companies, and help the CEOs and management teams more effectively do business development,” Norton told SoCal Tech when he closed his first fund in 2017. “We want to connect them to the right person at those companies to create a commercial relationship. That has a really large impact on early stage companies, who typically don’t have a deep network of relationships, and the ability to get to those type of people. It’s because of our advisory business that we have those relationships, and that’s also why those relationships stay fresh and active, versus people who aren’t in those businesses. It’s almost a full time job to maintain that, and that’s where our value-add is.”

Milken, who has spent his professional career in entrepreneurship, was ready to try investing, and was intimately familiar with Watertower and its portfolio, as an investor in the firm’s first $5 million fund.

“Two years ago we started having those conversations,” said Norton in an interview. “As Jeremy exited his business in September it created the opportunity to go out and raise together as the evolution of our partnership.”

Jeremy Milken, general partner, Watertower Ventures. Image Credit: Watertower Ventures

With the new capital coming in, Norton expects to back some 30 to 35 companies, he said. And, in a testament to the first fund’s performance, which has it in the top decile of venture funds for its vintage, Norton said he was able to raise the capital amidst the economic uncertainty caused by the COVID-19 pandemic. Some 70 percent of the existing portfolio has been marked up, according to Norton.

Even though limited partners, the investors who back venture funds, were reluctant to commit capital to new firms in March and April, fundraising returned with a vengeance in June and July, according to Norton. The paper performance likely was enough to woo additional limited partners and individual investors including TikTok chief executive Kevin Mayer, the former head of streaming at Disney.

Mayer’s presence in the firm’s investor base is a testament to the firm’s pitch to founders. “We view fundraising as a massive distraction for these early stage companies from their business. We try to deliver that network that’s ours to those founders,” said Norton.

“I think we’re in a unique position starting with a fresh fund here,” says Norton. “Uncertainty creates opportunity and people are bringing solutions. We haven’t noticed any slowdown whatsoever, we’re working with twenty five companies per week. Since the inception of the fund, we haven’t seen deal flow at this level.”

Fortnite for Android just got axed from the Google Play Store too

After Epic Games picked a fight with Apple over the sizable chunk of fees the company takes on transactions in its mobile ecosystem, it looks like the Fortnite developer will be waging a war on two fronts.

Epic added a direct payment option to its mobile game early Thursday, prompting Apple to remove Fortnite from the App Store. Now, the Android version of Fortnite has gone missing from Google’s own app marketplace too.

In a statement, Google defended the decision to remove Fortnite for breaking its platform rules:

The open Android ecosystem lets developers distribute apps through multiple app stores. For game developers who choose to use the Play Store, we have consistent policies that are fair to developers and keep the store safe for users. While Fortnite remains available on Android, we can no longer make it available on Play because it violates our policies. However, we welcome the opportunity to continue our discussions with Epic and bring Fortnite back to Google Play.

While Epic’s legal filing and in-game spoof of Apple’s iconic 1984 commercial make for a flashy fight, it’s not Epic’s first tangle over the mobile version of Fortnite. The company actually decided to keep Fortnite out of the Google Play Store back in 2018 over complaints very similar to its current crusade against the 30% cut that Google and Apple take from sales in their app stores. Fortnite is free-to-play, but players buy seasonal passes that unlock its progression system as well an in-game cosmetic items like skins that make Epic a ton of money and don’t affect gameplay.

Update: Epic has apparently filed a parallel suit against Google, citing the company’s old “Don’t be evil” mantra and alleging that the company violated antitrust rules by “using its size to do evil upon competitors.”

When Epic gave in and brought Fortnite back to the Google Play Store this April, it did so with a statement condemning Google’s treatment of apps outside of its own app marketplace. While all apps in Apple’s iOS come from the App Store, Google actually does allow apps like Fortnite to be sideloaded outside of Google Play, but the experience is generally less smooth and accompanied with warnings about malware.

“Google puts software downloadable outside of Google Play at a disadvantage, through technical and business measures such as scary, repetitive security pop-ups for downloaded and updated software, restrictive manufacturer and carrier agreements and dealings… Because of this, we’ve launched Fortnite for Android on the Google Play Store,” an Epic Games spokesperson said in April.

Fortnite is still available on Android, just not through Google’s app store. On its website, Epic points players to a direct download via QR code and the game is also available through Samsung’s Galaxy Store on supported devices.

How to watch big tech’s CEOs tangle with Congress on antitrust issues and more

Jeff Bezos, Tim Cook, Sundar Pichai and Mark Zuckerberg will defend their companies before the House Antitrust Subcommittee Wednesday in a hearing that will make tech industry history, no matter what happens.

Given that the tech giants are accustomed to answering to no one in particular, collecting four of them on a substantive topic is notable in its own right. Remarkably, Wednesday will mark the first time Amazon’s CEO has faced lawmakers in a public hearing — and they’re bound to have plenty of questions for the take-no-prisoners online retail behemoth.

For Apple and Cook, who prefer to stay above the public-facing political fray, it’s the first time before Congress in years. Facebook and Google have both been called to Congress more recently, but lawmakers have still barely scratched the surface of two companies that have completely reshaped modern life.

If you’re just catching up, read our explainer about why this whole thing is happening at all and what to expect. You can also read the opening statements from Apple, Amazon, Facebook and Google and skip them tomorrow so you can spend more time with your Nespresso or whatever it is we’re all doing to get by these days. The statements provide a good idea of how the companies will play defense against regulators keen to install some safety features before we barrel into a fresh decade of unchecked growth.

There are a lot of unknowns heading into the hearing. Will lawmakers extract any useful revelations or will it be five hours of “let us get back to you on that?” Could tech executives manage to be even more evasive now that they’re appearing remotely via video chat? Will some subcommittee members lead the hearing so far into off-topic territory that we learn nothing about the business practices that scaled an industry of market-owning giants? And most importantly: On a scale of one to supervillain, what kind of vibes will Bezos give off?

We hope to know the answers to all of these questions and more — possibly even a question from a lawmaker or two — as we cover Wednesday’s events closely. If you’re interested in watching it go down yourself, you can tune into the livestream right here (well, up there) on Wednesday July 29 at 12PM ET.

Google reportedly cancelled a cloud project meant for countries including China

After reportedly spending a year and a half working on a cloud service meant for China and other countries, Google cancelled the project, called “Isolated Region,” in May due partly to geopolitical and pandemic-related concerns. Bloomberg reports that Isolated Region, shut down in May, would have enabled it to offer cloud services in countries that want to keep and control data within their borders.

According to two Google employees who spoke to Bloomberg, the project was part of a larger initiative called “Sharded Google” to create data and processing infrastructure that is completely separate from the rest of the company’s network. Isolated Region began in early 2018 in response to Chinese regulations that mean foreign tech companies that want to enter the country need to form a joint venture with a local company that would hold control over user data. Isolated Region was meant to help meet requirements like this in China and other countries, while also addressing U.S. national security concerns.

Bloomberg’s sources said the project was paused in China in January 2019, and focus was redirected to Europe, the Middle East and Africa instead, before Isolated Region was ultimately cancelled in May, though Google has since considered offering a smaller version of Google Cloud Platform in China.

After the story was first published, a Google representative told Bloomberg that Isolated Region wasn’t shut down because of geopolitical issues or the pandemic, and that the company “does not offer and has not offered cloud platform services inside China.”

Instead, she said Isolated Region was cancelled because “other approaches we were actively pursuing offered better outcomes. We have a comprehensive approach to addressing these requirements that covers the governance of data, operational practices and survivability of software. Isolated Region was just one of the paths we explored to address these requirements.”

Alphabet, Google’s parent company, broke out Google Cloud as its own line item for the first time in its fourth-quarter and full-year earnings report, released in February. It revealed that its run rate grew 53.6% during the last year to just over $10 billion in 2019, making it a more formidable rival to competitors Amazon and Microsoft.

7 Benefits Of Using Google Ads

Is Google Ads right for your business? Is it worth the investment? These are the questions you have to ask yourself before you approach any new strategy, particularly paid online advertising. You only have so much money to dedicate to marketing, which means you need to make strategic, smart moves about how you utilize that budget.

In order to evaluate the impact that Google Ads will have on your business and marketing strategy, it’s important to discuss the benefits of using this PPC advertising platform. Then, you can make an informed decision about whether the investment of Google Ads makes sense for your company and budget.

Benefit #1: Increase Your Website Traffic

benefits of google ads

In the Digital Age, website traffic is a top priority. An increasing number of companies conduct some or even all of their business online. Thus, mustering up traffic to your company website means increasing the number of potential business opportunities. More opportunities can lead to more sales and revenue!

The majority of your digital marketing strategies share the same end goal: to drive more traffic to your website. It’s why you link your website to almost every social media post you publish and why you’ve worked tirelessly to improve your organic search rankings. Visibility leads to website traffic.

Google Ads introduces another channel that can help produce this ultra valuable traffic to your website.

Benefit #2: Generate More Qualified Leads

Investing in Google Ads doesn’t just ramp up your website traffic. It creates more qualified leads. In this respect, the traffic created through Google Ads is often better than many of your other sources. That’s because ad traffic generally consists of more qualified leads.

It all has to do with customer intent and behaviors. Every message created by Google Ads has an “Ad” logo next to it, so users can clearly distinguish paid versus organic results. When a user makes the choice to click on an advertisement over an organic result, it’s an indication that they are incredibly interested in converting —and quickly.

For search ads, you can also target keywords that suggest a user that is ready to convert. This saves you time and resources waiting for leads to mature and work through your marketing funnel.

Benefit #3: Get Faster Results

The digital landscape changes so rapidly, yet many of the top marketing strategies take months to develop and mature enough to produce tangible results. Think about how long it takes to grow a following on your blog or social media accounts. Similarly, reaching the top of a search results page can also take months and months.

Google Ads users begin seeing results as soon as they launch their first PPC campaign. This also means that you can reach the top of those search results pages in a fraction of the time that organic strategies require.

Consumer behaviors can change in an instant. The immediate results of Google Ads is the right solution for meeting these frequent and important changes.

Benefit #4: Build A Buzz

Most marketers utilize Google Ads because of its ability to drive website traffic and produce conversions. Google Ads is also a potent platform when it comes to growing brand awareness and building buzz. Publishing display ads can put your brand and marketing materials in front of users across the Internet.

Brand awareness is vital for new companies in a competitive space and when launching a new product. If you need to get the word out to a lot of people in your target audience, Google Ads is also a great option.

This means that Google Ads is not only superb at closing ready-to-convert leads, but also stimulating a steady stream of new prospects. When you empower both ends of the marketing funnel, the results can be huge for your business!

Benefit #5: Drive Local, In-Store Traffic

Another common misconception regarding Google Ads is that it only benefits online businesses. After all, what good does website traffic do for a local business? However, many small businesses produce huge results through Google Ads by focusing on using PPC ads to generate in-store traffic.

Local PPC involves targeting location-specific searches and using geo-targeting to only showcase ads to audiences in a specific region. These ads are crafted to drive foot traffic to a store, office or restaurant, instead of website traffic.

With more users using their mobile devices to access the Internet and find local businesses, Google Ads is a great channel for companies that want to position themselves in front of these individuals.

Benefit #6: Experience Affordable And Scalable Costs

benefit of using google ads

Most digital marketing strategies are free on paper. For example, there is no cost for a business to create a Twitter or Facebook account and begin using it to market materials and connect with customers, just like there is no inherent expense when creating a blog post or building organic search rankings through SEO practices. These strategies just take time and effort.

Easily the biggest fear for new Google Ads users is the costs. Why pay for these ad messages when other facets of digital marketing are free? Marketers also worry that the costs can get out of hand if they aren’t careful.

In reality, the costs for Google Ads are low and completely within the marketer’s control. You can set a daily and monthly budget to ensure that you don’t suddenly have a huge marketing bill to pay. And, those costs can be scaled at any time. If you want to spend more or less, you just change your budget and Google makes the necessary changes to your account.

Benefit #7: Measurable ROI

There is actually an advantage to the direct costs of Google Ads that many marketers overlook. When you know exactly how much you’re spending on a given strategy, it’s extremely easy to measure that channel’s ROI. Google Ads even shows you your return on ad spend to make it incredibly easy to judge how successfully your budget was utilized.

For strategies that are free on paper, calculating ROI can be much harder. There is, of course, some type of investment involved to produce these strategies, even if it isn’t monetary. Writing a blog post or crafting a witty social media post takes time that could be spent elsewhere. Then, you have to track what sort of results these tactics produce. It’s messy.

The Google Ads dashboard is rich with metrics and data that share every detail about the performance of your ad messages and the results of your investment.

Conclusions

Your marketing strategy aims to facilitate the buyer’s journey through your pipeline. By supporting both ends of the funnel and encouraging multiple types of traffic to visit your business, the Google Ads platform is a no-brainer.

Editor’s Note: The above article reflects the views and opinions of the guest author.

The post 7 Benefits Of Using Google Ads appeared first on Dumb Little Man.

Australia will make Facebook and Google pay media organisations for content

Australia will make Facebook and Google pay media organisations for content

Though Facebook and Google generate significant income through online advertising, most of their content is actually created by other, smaller websites. Now the Australian government is taking steps to force tech giants to pay for that work.

The Australian government has ordered the Australian Competition and Consumer Commission (ACCC) to develop a mandatory code of conduct for dealings between tech giants and local media companies. According to Australia’s ABC News, the code will cover issues such as ranking news content, data sharing, and sharing advertising revenue.

“It’s only fair that those that generate content get paid for it,” said Australian Treasurer Josh Frydenberg. “This will help to create a level playing field.” Read more…

More about Facebook, Google, Advertising, Australia, and Media Industry

India’s lockdown is making life hard for its most popular apps

The coronavirus pandemic, which has forced billions of people to stay home, has led to a surge in new downloads of several consumer and enterprise focused apps in the west. But in India, the biggest open market globally, things have taken a slightly different turn.

Daily downloads for several popular apps including TikTok, WhatsApp, Truecaller, Helo, Vmate, Facebook, Google Pay, and Paytm have either remained unchanged in the last three months or taken a dip, according to a TechCrunch analysis of figures provided by research firm Apptopia.

Additionally, several popular apps that offer in-app purchases have seen their revenue dramatically drop in the last four weeks as most companies in India recommended employees to work from home and New Delhi imposed a 21-day nationwide lockdown — now extended to May 3.

TikTok was downloaded 20.2 million times in India in a 31-day period ending April 12, down from 21.6 million times it was downloaded in the month of January, for instance. During the same period, WhatsApp’s download plummeted to 12 million from 17 million; Hotstar fell from 9.8 million to 3 million; and ByteDance’s Helo dropped from 10.5 million to 7.5 million.

For most of February, TikTok saw more than 700,000 downloads a day in India, peaking at 891,000. In the last one week, volume of daily downloads of the app has fallen below 450,000. WhatsApp’s figure has dropped from about 650,000 to below 250,000, according to Apptopia .

Aarogya Setu, an app launched by the Indian government to help people know if they have been in the vicinity of someone who has tested positive for coronavirus, is currently topping the chart in India with more than 780,000 downloads a day.

Tinder clocked $319,102 in in-app revenue on the App Store and Google Play Store in India between March 13 to April 12, down from $547,103 in January. Netflix’s in-app revenue fell from $285,562 to $192,154 during the same period. LinkedIn and YouTube also observed a decline.

One app that has seen its in-app revenue improve noticeably is Hotstar, which went from $173,253 to $329,675. Disney launched Disney+ atop Hotstar in India earlier this month.

Grocery delivery apps BigBasket, which raised $60 million last week, and Grofers have surged considerably, while Amazon, Flipkart, and Snapdeal that have halted taking non-essential orders in recent weeks have seen a decline in volume of daily downloads and active users on Android in India, according to marketing research firm SimilarWeb.

Zoom, a popular video chat app, has seen its daily downloads surge to over 500,000 in recent weeks, up from about 9,000 in early February. Ludo King, a popular game in Asian markets, has seen its daily download figure jump from about 150,000 in early February to over 450,000 in India in recent days.

As people stay at home, desktop usage has also increased in India, a mobile-first nation with nearly half a billion smartphone users.

“India has consistently seen mobile web browsing account for the heavy majority compared to the desktop, however from February to March, desktop usage increased its share of total visits to the top 100 sites by 1.6%. While this may seem small, it is 1.6% of 31.32 billion visits, so it is still rather significant,” a SimilarWeb representative told TechCrunch.

‘A perfect storm for first time managers,’ say VCs with their own shops

Until very recently, it had begun to seem like anyone with a thick enough checkbook and some key contacts in the startup world could not only fund companies as an angel investor but even put himself or herself in business as a fund manager.

It helped that the world of venture fundamentally changed and opened up as information about its inner workings flowed more freely. It didn’t hurt, either, that many billions of dollars poured into Silicon Valley from outfits and individuals around the globe who sought out stakes in fast-growing, privately held companies — and who needed help in securing those positions.

Of course, it’s never really been as easy or straightforward as it looks from the outside. While the last decade has seen many new fund managers pick up traction, much of the capital flooding into the industry has accrued to a small number of more established players that have grown exponentially in terms of assets under management. In fact, talk with anyone who has raised a first-time fund and you’re likely to hear that the fundraising process is neither glamorous nor lucrative and that it’s paved with very short phone conversations. And that’s in a bull market.

What happens in what’s suddenly among the worst economic environments the world has seen? First and foremost, managers who’ve struck out on their own suggest putting any plans on the back burner. “I would love to be positive, and I’m an optimist, but I would have to say that now is probably one of the toughest times” to get a fund off the ground, says Aydin Senkut, who founded the firm Felicis Ventures in 2006 and just closed its seventh fund.

“It’s a perfect storm for first-time managers,” adds Charles Hudson, who launched his own venture shop, Precursor Ventures, in 2015.

Hitting pause doesn’t mean giving up, suggests Eva Ho, cofounder of the three-year-old, seed-stage L.A.-based outfit Fika Ventures, which last year closed its second fund with $76 million. She says not to get “too dismayed” by the challenges.

Still, it’s good to understand what a first-time manager is up against right now, and what can be learned more broadly about how to proceed when the time is right.

Know it’s hard, even in the best times

As a starting point, it’s good to recognize that it’s far harder to assemble a first fund than anyone who hasn’t done it might imagine.

Hudson knew he wanted to leave his last job as a general partner with SoftTech VC when the firm — since renamed Uncork Capital — amassed enough capital that it no longer made sense for it to issue very small checks to nascent startups. “I remember feeling like, Gosh, I’ve reached a point where the business model for our fund is getting in the way of me investing in the kind of companies that naturally speak to me,” which is largely pre-product startups.

Hudson suggests he miscalculated when it came to approaching investors with his initial idea to create a single GP fund that largely backs ideas that are too early for other VCs. “We had a pretty big LP based [at SoftTech] but what I didn’t realize is the LP base that’s interested in someone who is on fund three or four is very different than the LP base that’s interested in backing a brand new manager.”

Hudson says he spent a “bunch of time talking to fund of funds, university endowments — people who were just not right for me until someone pulled me aside and just said, ‘Hey, you’re talking to the wrong people. You need to find some family offices. You need to find some friends of Charles. You need to find people who are going to back you because they think this is a good idea and who aren’t quite so orthodox in terms of what they want to see in terms partner composition and all that.’”

Collectively, it took “300 to 400 LP conversations” and two years to close his first fund with $15 million. (It’s now raising its third pre-seed fund).

Ho says it took less time for Fika to close its first fund but that she and her partners talked with 600 people in order to close their $41 million debut effort, adding that she felt like a “used car salesman” by the end of the process.

Part of the challenge was her network, she says. “I wasn’t connected to a lot of high-net-worth individuals or endowments or foundations. That was a whole network that was new to me, and they didn’t know who the heck I was, so there’s a lot of proving to do.” A proof-of-concept fund instilled confidence in some of these investors, though Ho notes you have to be able to live off its economics, which can be miserly.

She also says that as someone who’d worked at Google and helped found the location data company Factual, she underestimated the work involved in running a small fund. “I thought, ‘Well, I’ve started these companies and run these big teams. How how different could it be?” But “learning the motions and learning what it’s really like to run the funds and to administer a fund and all responsibilities and liabilities that come with it . . . it made me really stop and think, ‘Do I want to do this for 20 to 30 years, and if so, what’s the team I want to do it with?’”

Investors will offer you funky deals; avoid these if you can

First-time managers often look to close on a big anchor investor as a positive indicator to other backers, and some LPs will take advantage of their real or perceived desperation to lock something down. Yet seizing certain opportunities can actually send the wrong signal, depending on the scenario.

In Hudson’s case, an LP offered him two options: either a typical LP agreement wherein the outfit would write a small check, or an option wherein it would make a “significant investment that would have been 40% of our first fund,” says Hudson.

Unsurprisingly, the latter offer came with a lot of strings. Namely, the LP said it wanted to have a “deeper relationship” with Hudson, which he took to mean it wanted a share of Precursor’s profits beyond what it would receive as a typical investor in the fund.

“It was very hard to say no to that deal, because I didn’t get close to raising the amount of money that I would have gotten if I’d said yes for another year,” says Hudson. He still thinks it was the right move, however. “I was just like, how do I have a conversation with any other LP about this in the future if I’ve already made the decision to give this away?”

Fika similarly received an offer that would have made up 25 percent of the outfit’s debut fund, but the investor wanted a piece of the management company. It was “really hard to turn down because we had nothing else,” recalls Ho. But she says that other funds Fika was talking with made the decision simpler. “They were like, ‘If you sign on to those terms, we’re out.” The team decided that taking a shortcut that could damage them longer term wasn’t worth it.

Your LPs have questions, but you should question LPs, too

More so than most first-time managers, Senkut started off with certain financial advantages, having been the first product manager at Google and enjoying the fruits of its IPO before leaving the outfit in 2005 along with many other Googleaires, as they were dubbed at the time.

It allowed him to start putting money to work immediately. Still, as he tells it, it was “not a friendly time a decade ago” to raise outside capital, with most solo general partners spinning out of other venture funds —  not search engines. As an outsider, to crack into the venture industry, he largely tried to shadow angel investor Ron Conway, working checks into some of the same deals that Conway was backing.

“If you want to get into the movie industry, you need to be in hit movies,” says Senkut. “If you want to get into the investing industry, you need to be in hits. And the best way to get into hits is to say, ‘Okay. Who has an extraordinary number of hits, who’s likely getting the best deal flow,’ because the more successful you are, the better companies you’re going to see, the better the companies that find you.”

Senkut has developed an enviable track record over time, including stakes in Credit Karma, which was just gobbled up by Intuit, and Plaid, sold in January to Visa. Those kinds of exits may give him more confidence than managers earlier in their careers might muster. Still, Senkut also says it’s very important for anyone raising a fund to not just answer LPs’ questions but to also ask the right questions of them.

He says, for example, that with Felicis’s newest fund, the team asked many managers outright about how many assets they have under management, how much of those assets are dedicated to venture and private equity, and how much of their allotment to each was already taken.

Felicis did this so it doesn’t find itself in a position of making a capital call that an investor can’t meet, especially given that in recent years, many institutional investors have been writing out checks to VCs at a faster pace than ever been before and have, in many cases, too much of their capital in the venture industry at this point.

In fact, Felicis added new managers who “had room” while cutting back some existing LPs “that we respected . .. because if you ask the right questions, it becomes clear whether they’re already 20% over-allocated [to the asset class] and there’s no possible way [they are] even going to be able to invest if they want to.”

It’s smart thinking and, when the market eventually eases up again, and new funds can again capture the attention of investors, certainly something to keep in mind.

Workers at America’s largest companies are not covered under coronavirus aid package

Workers at America’s largest companies are not covered under a bill passed by the House of Representatives on Friday that is supposed to support American workers impacted by the spread of the novel coronavirus.

The bill still has to be voted on by the Senate and approved before it can be signed into law, but its structure leaves a gaping hole in the prevention strategy the government has said is necessary to reduce the COVID-19 outbreak in the US.

“No American worker should worry about missing a paycheck if they’re feeling ill,” said Vice President Mike Pence at the Sunday press briefing from the Coronavirus Task Force. “If you’re sick with a respiratory illness stay home.”

However, millions of Americans potentially don’t have the ability to make that choice under the congressional aid package touted by both Democrats and Republicans. By excluding companies with more than 500 employees from the Congressional aid, the health and welfare of millions of Americans in industries providing goods, manufacturing, and vital services to most of the country is being left up to the discretion of their employers.

Details of the legislative compromise were first reported by The New York Times yesterday. And chart published by The New York Times illustrated just how many companies didn’t have paid sick leave policies in place as the coronavirus began to spread in the US (companies have changed policies to respond to the coronavirus).

Image courtesy of The New York Times

Big technology companies took the lead early this month in changing policies for their workers and by the end of last week many of the country’s largest employers had followed suit. But it looks like their work won’t be covered under the government’s current plan — and that any measures to extend sick leave and paid time off will be limited to a response to the current outbreak.

These large employers have already responded by closing stores or reducing hours in areas where most cases of the novel coronavirus have been diagnosed — and companies operating in most of those states are required by law to offer paid leave to their hourly employees and contractors.

Companies who have responded to the outbreak by changing their time-off and sick leave policies include Walmart, Target, Darden Restaurants (the owner of the Olive Garden restaurant chain), Starbucks, Lowes, and KFC, have joined tech companies and gig economy businesses like Alphabet (the parent company of Google), Amazon, Apple, Facebook, Instacart, Microsoft, Postmates, Salesforce, and Uber in offering extended leave benefits to employees affected by the coronavirus.

These kinds of guarantees can go a long way to ensuring that hourly workers in the country don’t have to choose between their health and their employment. The inability to pass a law that would cover all workers puts everyone at risk.

Without government stepping in, industries are crafting their own responses. Late Sunday, automakers including GM, Ford, and FiatChrysler joined the United Auto Workers union in announcing the creation of a coronavirus task force to coordinate an industrywide response for the automotive sector.

As the Pew Research Center noted last week, the bill proposed by House Democrats had initially proposed temporary federal sick leave covering workers with COVID-19 or caring for family members with two-thirds of their wages for up to three months; expiring in January 2021. The measure would have also guaranteed private employers give workers seven days of paid sick leave with another 14 days available immediately in the event of future public health emergencies.

Most workers have less than nine days of sick leave covered under current state legislation. There is no national mandate for paid sick leave. After one year on the job, 22 percent of workers have access to less than five days, while another 46 percent of employees can get five-to-nine days of paid sick leave. Only 38 percent of workers have between ten and fourteen days of leave.

The Pew Research Center also reported that the lack of access to paid sick leave increases as wages decline. Over 90 percent of workers receiving hourly rages over $32.21 have some form of paid sick leave. Only about 50 percent of workers who make $13.80 or less have access to some form of paid sick leave. For Americans who make under $10.80 an hour, only about 30 percent receive any sick leave.

Google’s head of human resources is stepping down

Google’s head of human resources is resigning, the company announced today. Google said Eileen Naughton, who joined Google in 2006 and became its vice president of people operations four years ago, will move to a different role at the company, but did not say when the transition will occur.

In a statement to the press, Google CEO Sundar Pichai said, “Over the past 13 years, Eileen has made major contributions to the company in numerous areas, from media partnerships, to leading our UK operations, to leading our People Operations team through a period of significant growth—during which over 70,000 people have started their careers at Google. We’re grateful to Eileen for all she’s done and look forward to her next chapter at Google.”

Naughton said in her own statement that she is leaving the role for family reasons: “My husband and I have decided—after six years on the road, first in London and now San Francisco—to return home to New York to be closer to our family. I’m at the very beginning of the process, and wanted to let everyone know upfront, as I’ll be working with Sundar and Ruth [Porat, Google’s CFO] to find a great leader for the People Operations team.”

During Naughton’s years as head of human resources, Google has weathered a series of clashes with its workforce.

The company’s alleged handling of sexual harassment claims lead to mass walkouts at offices around the world, and several employees later claimed that they were wrongfully terminated in retaliation for labor organizing.

Google has also been criticized for diversity issues, including low retention rates of black, Latinx and Native employees. Last November, the company changed its all-hands meeting policy in a bid to prevent leaks to the media.

Measures taken by Google over the same period to address labor issues include more benefits for contractors, an updated process for reporting misconduct and the end of forced arbitration for employees.

Google Doodle honors 60th anniversary of Greensboro Sit-in

Google Doodle honors 60th anniversary of Greensboro Sit-in

Sixty years ago, four young students in Greensboro, North Carolina, staged a sit-in at a segregated lunch counter — and started a movement, spurring sit-ins throughout the country to protest segregation.

Now, the famed “Greensboro Four” — David Richmond, Ezell Blair Jr. (now Jibreel Khazan), Franklin McCain, and Joseph McNeil — will be honored in a Google Doodle, debuting at 11 p.m. EST on Jan. 31 and staying up for 24 hours in the U.S., until Feb. 1, the sixtieth anniversary of the historic sit-in and the first day of Black History Month. (According to Google, the Greensboro Sit-in is the most searched sit-in in history.)  Read more…

More about Google, Social Good, Civil Rights, Google Doodle, and Civil Rights Movement

InterviewBit secures $20M to grow its advanced online computer science program in India

InterviewBit, a Bangalore-based startup that runs an advanced online computer science program for college graduates and young professional engineers, has raised $20 million in one of the largest Series A financing rounds in the education sector.

The nine-month-old startup’s Series A round was led by Sequoia India, Tiger Global and Global Founders Capital among others, it said. The startup said it is also rebranding its online coding program, earlier called InterviewBit Academy, to Scaler Academy.

InterviewBit operates on an income-sharing model, where students have the option to pay after they have landed a job. The concept, also known as human capital contract, has been around for decades but is beginning to see some traction now.

The startup said more than 2,000 students have enrolled in its six-month program to date. It had received over 200,000 applications. And “several hundred” of those who enrolled in the program have landed jobs at tech companies such Google, Amazon, and Microsoft.

Students enrolled in Scaler Academy are mentored and taught by tech leaders and subject matter experts working with organisations including Google, Facebook, Twitter, and Netflix.

The startup, which is part of Sequoia India’s Surge accelerator program, will use the new fund to scale up its enrollment and launch in new markets. It also plans to invest in its curriculum and in live teaching product.

Indian newspaper Times of India first reported about the financing round last year, and said the round would value InterviewBit at over $100 million.

“Within a short period of time, Scaler Academy has made a huge impact on the capabilities of our students, who spend, on average 4-5 hours/day on our online and live learning platform,” said Abhimanyu Saxena, co-founder of InterviewBit. “We are very excited that our work results in a step function change in the careers of our students — and so we have rebranded it to Scaler Academy, a platform for pursuing excellence in software programming.”

A recent National Employability Report Engineers 2019 report highlighted that the employability of Indian engineers continues to be as low as 20%. “With that in mind, Scaler Academy’s meticulously structured 6-month online program effectively enhances the coding skills of professionals by creating a modern curriculum with exposure to the latest technologies,” the startup said.

Opera and the firm short-selling its stock (alleging Africa fintech abuses) weigh in

Internet services company Opera has come under a short-sell assault based on allegations of predatory lending practices by its fintech products in Africa.

Hindenburg Research issued a report claiming (among other things) that Opera’s finance products in Nigeria and Kenya have run afoul of prudent consumer practices and Google Play Store rules for lending apps.

Hindenburg — which is based in NYC and managed by financial analyst Nate Anderson — went on to suggest Opera’s U.S. listed stock was grossly overvalued.

That’s a primer on the key info, though there are several additional shades of the who, why, and where of this story to break down, before getting to what Opera and Hindenburg had to say.

A good start is Opera’s ownership and scope. Founded in Norway, the company is an internet services provider, largely centered around its Opera browser.

Opera was acquired in 2016 for $600 million by a consortium of Chinese investors, led by current Opera CEO Yahui Zhou.

Two years later, Opera went public in an IPO on NASDAQ, where its shares currently trade.

Web Broswers Africa 2019 Opera

Though Opera’s web platform isn’t widely used in the U.S. — where it has less than 1% of the browser market — it has been number-one in Africa, and more recently a distant second to Chrome, according to StatCounter.

On the back of its browser popularity, Opera went on an African venture-spree in 2019, introducing a suite of products and startup verticals in Nigeria and Kenya, with intent to scale more broadly across the continent.

In Nigeria these include motorcycle ride-hail service ORide and delivery app OFood.

Central to these services are Opera’s fintech apps: OPay in Nigeria and OKash and Opesa in Kenya — which offer payment and lending options.

Fintech focused VC and startups have been at the center of a decade long tech-boom in several core economies in Africa, namely Kenya and Nigeria.

In 2019 Opera led a wave of Chinese VC in African fintech, including $170 million in two rounds to its OPay payments service in Nigeria.

Opera’s fintech products in Africa (as well as Opera’s Cashbean in India) are at the core of Hindenburg Research’s brief and short-sell position. 

The crux of the Hindenburg report is that due to the declining market-share of its browser business, Opera has pivoted to products generating revenue from predatory short-term loans in Africa and India at interest rates of 365 to 876%, so Hindenburg claims.

The firm’s reporting goes on to claim Opera’s payment products in Nigeria and Kenya are afoul of Google rules.

“Opera’s short-term loan business appears to be…in violation of the Google Play Store’s policies on short-term and misleading lending apps…we think this entire line of business is at risk of…being severely curtailed when Google notices and ultimately takes corrective action,” the report says.

Based on this, Hindenburg suggested Opera’s stock should trade at around $2.50, around a 70% discount to Opera’s $9 share-price before the report was released on January 16.

Hindenburg also disclosed the firm would short Opera.

Founder Nate Anderson confirmed to TechCrunch Hindenburg continues to hold short positions in Opera’s stock — which means the firm could benefit financially from declines in Opera’s share value. The company’s stock dropped some 18% the day the report was published.

On motivations for the brief, “Technology has catalyzed numerous positive changes in Africa, but we do not think this is one of them,” he said.

“This report identified issues relating to one company, but what we think will soon become apparent is that in the absence of effective local regulation, predatory lending is becoming pervasive across Africa and Asia…proliferated via mobile apps,” Anderson added.

While the bulk of Hindenburg’s critique was centered on Opera, Anderson also took aim at Google.

“Google has become the primary facilitator of these predatory lending apps by virtue of Android’s dominance in these markets. Ultimately, our hope is that Google steps up and addresses the bigger issue here,” he said.

TechCrunch has an open inquiry into Google on the matter. In the meantime, Opera’s apps in Nigeria and Kenya are still available on GooglePlay, according to Opera and a cursory browse of the site.

For its part, Opera issued a rebuttal to Hindenburg and offered some input to TechCrunch through a spokesperson.

In a company statement opera said, “We have carefully reviewed the report published by the short seller and the accusations it put forward, and our conclusion is very clear: the report contains unsubstantiated statements, numerous errors, and misleading conclusions regarding our business and events related to Opera.”

Opera added it had proper banking licenses in Kenyan or Nigeria. “We believe we are in compliance with all local regulations,” said a spokesperson.

TechCrunch asked Hindenburg’s Nate Anderson if the firm had contacted local regulators related to its allegations. “We reached out to the Kenyan DCI three times before publication and have not heard back,” he said.

As it pertains to Africa’s startup scene, there’ll be several things to follow surrounding the Opera, Hindenburg affair.

The first is how it may impact Opera’s business moves in Africa. The company is engaged in competition with other startups across payments, ride-hail, and several other verticals in Nigeria and Kenya. Being accused of predatory lending, depending on where things go (or don’t) with the Hindenburg allegations, could put a dent in brand-equity.

There’s also the open question of if/how Google and regulators in Kenya and Nigeria could respond. Contrary to some perceptions, fintech regulation isn’t non-existent in both countries, neither are regulators totally ineffective.

Kenya passed a new data-privacy law in November and Nigeria recently established guidelines for mobile-money banking licenses in the country, after a lengthy Central Bank review of best digital finance practices.

Nigerian regulators demonstrated they are no pushovers with foreign entities, when they slapped a $3.9 billion fine on MTN over a regulatory breach in 2015 and threatened to eject the South African mobile-operator from the country.

As for short-sellers in African tech, they are a relatively new thing, largely because there are so few startups that have gone on to IPO.

In 2019, Citron Research head and activist short-seller Andrew Left — notable for shorting Lyft and Tesla — took short positions in African e-commerce company Jumia, after dropping a report accusing the company of securities fraud. Jumia’s share-price plummeted over 50% and has only recently begun to recover.

As of Wednesday, there were signs Opera may be shaking off Hindenburg’s report — at least in the market — as the company’s shares had rebounded to $7.35.

Google will ‘phase out’ cookies in Chrome — just not anytime soon

Google will 'phase out' cookies in Chrome — just not anytime soon

Google says it will “phase out” one of the main tools that allows companies to track you across the web.

The company plans to eliminate support for third-party cookies in Chrome over the next two years. Google’s announcement, which comes well after Chrome’s main competitors have made similar updates, could be a major win for privacy advocates who have long decried the use of cookies for enabling companies to surreptitiously track users’ browsing habits. 

But, as we’ve previously noted, Google’s attempts to limit cookies could also give the company a major leg up on advertising competitors, as it would reduce third-parties’ ability to keep tabs on users. Read more…

More about Tech, Google, Privacy, Chrome, and Tech

Waymo’s Anca Dragan and Ike Robotics CTO Jur van den Berg are coming to TC Sessions: Robotics+AI

The road to “solving” self-driving cars is riddled with challenges, from perception and decision making to figuring out the interaction between humans and robots.

Today we’re announcing that joining us at TC Sessions: Robotics+AI on March 3 at UC Berkeley are two experts who play important roles in the development and deployment of autonomous vehicle technology: Anca Dragan and Jur van den Berg.

Dragan is an assistant professor in UC Berkeley’s electrical engineering and computer sciences department, as well as a senior research scientist and consultant for Waymo, the former Google self-driving project that is now a business under Alphabet. She runs the InterACT Lab at UC Berkeley, which focuses on algorithms for human-robot interaction. Dragan also helped found, and serves on, the steering committee for the Berkeley AI Research Lab, and is co-PI of the Center for Human-Compatible AI.

Last year, Dragan was awarded the Presidential Early Career Award for Scientists and Engineers.

Van den Berg is the co-founder and CTO of Ike Robotics, a self-driving truck startup that last year raised $52 million in a Series A funding round led by Bain Capital  Ventures. Van den Berg has been part of the most important, secretive and even controversial companies in the autonomous vehicle technology industry. He was a senior researcher and developer in Apple’s special projects group, before jumping to self-driving trucks startup Otto. He became a senior autonomy engineer at Uber after the ride-hailing company acquired Otto .

All of this led to Ike, which was founded in 2018 with Nancy Sun and Alden Woodrow, who were also veterans of Apple, Google and Uber Advanced Technologies Group’s self-driving truck program.

TC Sessions: Robotics+AI returns to Berkeley on March 3. Make sure to grab your early-bird tickets today for $275 before prices go up by $100. Students, grab your tickets for just $50 here.

Startups, book a demo table right here and get in front of 1,000+ of Robotics/AI’s best and brightest — each table comes with four attendee tickets.

Impossible adds ‘ground pork’ and ‘sausages’ to its lineup of plant-based foods

Impossible Foods made huge waves in the food industry when it came up with a way of isolating and using “heme” molecules from plants to mimic the blood found in animal meat (also comprised of heme), bringing a new depth of flavor to its vegetarian burger.

This week at CES, the company is presenting the next act in its mission to get the average consumer to switch to more sustainable, plant-based proteins: it unveiled its version of pork — specifically ground pork, which will be sold as a basic building block for cooking as well as in sausage form. It’s a critical step, given that pork is the most-eaten animal product in the world.

Impossible has set up shop in CES’s outdoor area, situated near a line of food trucks, and it will be cooking food for whoever wants to come by. (I tasted a selection of items made from the new product — a steamed bun, a meatball, some noodles and a lettuce wrap — and the resemblance is uncanny, and not bad at all.) And after today, the new product will be making its way first to selected Burger King restaurants in the US before appearing elsewhere.

It may sound a little far-fetched to see a food startup exhibiting and launching new products at a consumer electronics show, attended by 200,000 visitors who will likely by outnumbered by the number of TVs, computers, phones, and other electronic devices on display. Indeed, Impossible is the only food exhibitor this year.

But if you ask Pat Brown, the CEO and founder of Impossible Foods (pictured right, at the sunny CES stand in the cold wearing a hat), the company is in precisely the right place.

“To me it’s very natural to be at CES,” he said in an interview this week at the show. “The food system is the most important technology on earth. It is absolutely a technology, and an incredibly important one, even if it doesn’t get recognised as such. The use of animals as a food technology is the most destructive on earth. And when Impossible was founded, it was to address that issue. We recognised it as a technology problem.”

That is also how Impossible has positioned itself as a startup. Its emergence (it was founded 2011) dovetailed with an interesting shift in the world of tech. The number of startups were booming, fuelled by VC money and a boom in smartphones and broadband. At the same time, we were starting to see a new kind of startup emerging built on technology but disrupting a wide range of areas not traditionally associated with technology. Technology VCs, looking for more opportunities (and needing to invest increasingly larger funds), were opening themselves up to consider more of the latter opportunities.

Impossible has seized the moment. It has raised around $777 million to date from a list of investors more commonly associated with tech companies — they include Khosla, Temasek, Horizons Ventures, GV, and a host of celebrities — and Impossible is now estimated to be valued at around $4 billion. Brown told me it is currently more than doubling revenues annually.  

With his roots in academia, the idea of Brown (who has also done groundbreaking work in HIV research) founding and running a business is perhaps as left-field a development as a food company making the leap from commodity or packaged good business to tech. Before Impossible, Brown said that he had “zero interest” in becoming an entrepreneur: the bug that has bitten so many others at Stanford (where he was working prior to founding Impossible) had not bitten him.

“I had an awesome job where I followed my curiosity, working on problems that I found interesting and important with great colleagues,” he said.

That changed when he began to realise the scale of the problem resulting from the meat industry, which has led to a well-catalogued list of health, economic and environmental impacts (including increased greenhouse gas emissions and the removal of natural ecosystems to make way for farming land. “It is the most important and consequential issue for the future of the world, and so the solution has to be market-based,” he said. “The only way we can replace themes that are this destructive is by coming up with a better technology and competing.”

Pork is a necessary step in that strategy to compete. America, it seems, is all about beef and chicken when it comes to eating animals. But pigs and pork take the cake when you consider meat consumption globally, accounting for 38% of all meat production, with 47 pigs killed on average every second of every day. Asia, and specifically China, figure strongly in that demand. Consumption of pork in China has increased 140% since 1990, Impossible notes.

Pigs’ collective footprint in the world is also huge: there are 1.44 billion of them, and their collective biomass totals 175 kg, twice as much as the biomass of all wild terrestrial vertebrates, Impossible says.

Whether Impossible’s version of pork will be enough or just an incremental step is another question. Ground meat is not the same as creating structured proteins that mimic the whole-cuts that are common (probably more common) when it comes to how pork is typically cooked (ditto for chicken and beef and other meats).

That might likely require more capital and time to develop.

For now, Impossible is focused on building out its business on its own steam: it’s not entertaining any thoughts of selling up, or even of licensing out its IP for isolating and using soy leghemoglobin — the essential “blood” that sets its veggie proteins apart from other things on the market. (I think of licensing out that IP, as the equivalent of how a tech company might white label or create APIs for third parties to integrate its cool stuff into their services.)

That means there will be inevitable questions down the line about how Impossible will capitalise to meet demand for its products. Brown said that for now there are no plans for IPOs or to raise more externally, but pointed out that it would have no problem doing either.

Indeed, the company has built up an impressive bench of executives and other talent to meet those future scenarios. Earlier this year, Impossible hired Dennis Woodside — the former Dropbox, Google and Motorola star– as its first president. And its CFO, David Lee, joined from Zynga back in 2015, with a stint also in the mass-market food industry, having been at Del Monte prior to that.

Lee told me that the company has essentially been running itself as a public company internally in preparation for a time when it might follow in the footsteps of its biggest competitor, Beyond Meat, and go public.

“From a tech standpoint I’m absolutely confident that we can outperform what we get from animals in affordability, nutrition and deliciousness,” said Brown. “This entire industry is most destructive by far and has major responsibility in terms of climate and biodiversity, but it going to be history and we are going to replace it.”

CES 2020 coverage - TechCrunch

10 Innovative On-Page SEO Tactics to Increase Ranking on Google

Search engine optimization tactics are often grouped into on-page and off-page. On-page SEO tactics cover all the processes that go into optimizing your site pages to make sure they rank higher on Google. While the most important of all on-page SEO techniques seems to be keyword optimization, and people can often pay undue attention to it at the expense of others, there are other innovative strategies, too.

There is no single factor responsible for a site’s position on Google. A combination of techniques is responsible. To rank first on Google, begin with these 10 strategies and see how much you can achieve in a short while. Here are the on-page SEO tips checklist for 2019.

Meta title and meta description

Ensure that your main keyword appears in the article title, preferably closer to the beginning. Let it appear once or twice in the meta description, too. There are apps like Yoast SEO on WordPress that help determine if your titles and descriptions are optimized. Also, keep titles to less than 60 characters for the best shot.

Permalinks

Keep URLs short, straightforward and free of unnecessary characters, especially special symbols. You can separate different items in the URLs with only a dash. Search engines read URLs, too; optimizing your URLs improved your chances at ranking first.

Site speed

on page seo tip

There are different sides as to whether site speed affects rankings. But the only side that really matters is Google’s. Google itself has claimed that its algorithm has site speed as a factor. The justification of this is that faster sites increase user satisfaction and improve engagement. To increase site speed, consider reducing image and video sizes, optimizing images for web and using Content Distribution Network (CDN). To determine if your site’s loading time is right, use Google’s Page Speed Insights.

Keywords!

SEO isn’t all about keywords but keywords have a high position. Among other available platforms, you can count on Google Ads to make your keywords research. Include the keyword in the title, meta description, first paragraph of the main article and other places in a natural form. There is no hard and fast rule concerning keyword density (amount of times to use a keyword) but be sure not to make it spammy, lest you annoy Google.

Action words

By ‘action words’, I mean that there are certain words that guarantee a high click-through rate (CTR). Such words include now, free, today, simple, easy, guide, DIY, step-by-step. Generally, ‘how-to’ articles generate high CTR. Use this to your advantage. Also, use numbers in your titles. An article titled ‘5 Ways to…’ will get more engagement than one that just says ‘Ways to…’ The difference the number makes is that it makes your article appear more straightforward.

SSL Certification

This refers to getting the ‘https’ on your URL. The additional ‘s’ means your site is secure and is a sort of badge proving your authenticity. Many sites ranking first on Google have this and lack of it might what’s holding many sites back. Google’s algorithms favor authenticity and authority to give users the best.

Multimedia

Using multimedia such as images and videos increase user engagement on your site, which in turn proves that your site’s content is useful. That subsequently increases rankings. When using multimedia though, be careful not to use too much or make them too heavy. That can be a drag on site speed.

Mobile Optimisation

page seo tips

Google takes mobile optimization seriously. This is not unexpected since the majority of internet users access the web through their mobile phones. Optimizing the UI and UX of your site for mobile devices is another of on-page SEO tactics that increase engagements. Upon discovering your site drags on mobile, users find their way out more quickly. And that ultimately hurts your rankings.

External and Internal Linking

In your posts, ensure you have up to 3 or 4 links to external websites especially ones that are considered an authority in the topic written on. These outbound links help give your site more authority. On the other hand, internal linking works, too. That is where you add links to other pages on your site. Take a cue from Wikipedia for this. Use both external and internal links to push your site all the way.

See Also: 10 Link Building Strategies That Deliver

Engaging Content

This is probably the most important factor here. That’s because, even if you apply all the above and have distasteful content, your site won’t reach anywhere. If there is anything SEO experts have learned from Google’s algorithm, it is that it’s pretty smart. Write content that is actually useful and engages site visitors. Lengthy articles have an edge here, as they keep visitors engaged for a longer time.

See Also: Effective Content Marketing: 8 Ways to Get Your Content Noticed

Conclusion

I’ll end with saying that your on-page SEO techniques should not just be about getting around the algorithms. It should first and foremost be focused on providing engaging content for people. Relevance to actual users would bring you to the top faster than any technique. Have this in mind when implementing any strategy.

The post 10 Innovative On-Page SEO Tactics to Increase Ranking on Google appeared first on Dumb Little Man.

Google Nest Mini hands-on

Two years after the release of the Home Mini, Google’s back with the sequel. Well, “sequel” might be a bit strong. The Nest Mini is more like one of those 1.5 movies they release on home video with a little extra footage than the theatrical release.

That’s not a compliant, exactly. The truth is there are some improvements here, but honestly, Google didn’t really need to do much. The $49 Home Mini sold like hot cakes and is a big part of the company’s rapid growth in the smart home space.

google nest mini

It was a low barrier of entry for those who were curious, but perhaps not fully on-board. And, like the Echo Dot before, it’s been an inexpensive way to outfit an entire home with smart speaker functionality.

Google has smartly kept the price the same with the Nest Mini. The device may not be a loss leader, exactly, but it’s the easiest and cheapest way of hooking users into the Assistant ecosystem — one that will theoretically lead to more smart home purchases, and, perhaps mobile device decisions.

The Nest is nearly identical to its predecessor. That, too, is fine. It’s simple and with a choice of four pastel colors (Chalk, Charcoal, Coral and Sky), it should fit most interior designs reasonably well. Bonus points for the new fabric covering, which is made entirely from recycled plastic bottles. Google says one half-liter bottle will cover two Minis. Interestingly the new cloth doesn’t negatively impact the sound.

google nest mini

Speaking of, that’s the biggest upgrade on-board. Sound has been improved over the original with a louder max volume and twice the bass. I’ve been listening to music at home on the new device, and while it gets pretty loud, I can’t recommend it as a standalone speaker. There are much better options for that. It serves Assistant and voice playback pretty well, but it gets a bit distorted at louder volumes.

I do quite like the music playback controls, however. Tap the center to play or pause music and either side to increase and decrease volume. When your hand approaches the speaker, two dots will illuminate on the edges to show you where to touch. Paired in stereo mode with another, better speaker (like, say, the Home Max) and it serves as a cool little touch control. The recent addition of stream transfer, meanwhile, makes it easier to keep listening to music as you change rooms.

Another interesting tidbit that didn’t get a lot of mention at today’s event is dynamic volume adjustment, which adjusts the sound based on background noise. It’s similar to the feature the company teased with today’s Pixel Buds reveal and could come in handy if you happen to live or work in a loud environment. Take that, neighbors.

google nest mini

The new Mini presents one of the more compelling use cases I’ve seen for Duo thus far (and honestly, I haven’t seen a ton). You can use the device as a kind of speakerphone with the app. I can certainly see this coming in handy for things like work calls at home. If you’ve got a big home, you can also use it as an intercom to communicate with other Home/Nest devices.

One other bit worth mentioning is the smart addition of a wall mount on the bottom of the device. It’s something small, but handy. Using a nail or thumbtack (well, probably just a nail, given the size/weight), you can now hang the Mini on a wall. Apparently this was a pretty heavily requested feature for those with limited shelf space. I could certainly imagine sticking it in my kitchen, where counter space is at an extreme premium — though dealing with the cord is another question entirely.

The Nest Mini arrives on retail shelves and walls October 22.

YouTube walks back changes to verification policy after outcry

TwitterFacebook

YouTube’s CEO is once again apologizing to the service’s top users following a massive backlash over changes to its verification policy.

One day after announcing that it was ditching the checkmarks and notifying many users that they were no longer eligible for verification, the company is walking back those changes.

“We completely missed the mark,” the company said in an updated blog post published Friday. 

“Channels that already have the verification badge will now keep it and don’t have to appeal. Just like in the past, all channels that have over 100,000 subscribers will still be eligible to apply. We’ll reopen the application process by the end of October.” Read more…

More about Tech, Google, Youtube, Tech, and Big Tech Companies

How to get people to open your emails

Julian Shapiro
Contributor

Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com.

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual .

You can participate in our community by joining Demand Curve’s marketing webinars, Slack group, or marketing training program. See past growth reports here and here.

Without further ado, onto the advice.


How can you send email campaigns that get opened by 100% of your mailing list?

Based on insights from Nick Selman, Fletcher Richman of Halp, and Wes Wagner.

  • First, a few obvious pieces of advice for avoiding low open rates:
    • Avoid spam filters by avoiding keywords commonly used in spam emails.
    • Consider using email subjects (1) that are clearly descriptive and (2) look like they were written by a friend. Then A/B your top choices.
    • Include the recipient’s name in your email body. This signals to spam filters that you do in fact know the recipient.
  • Now, for the real advice: Let’s say 60% of your audience opens your mailing, how can you get the remaining 40% to open and read it too?
    • First, wait 2 weeks to give everyone a chance to open the initial email.
    • Next, export a list of those who haven’t opened. Mailchimp lets you do this.
    • Important note: The reason many recipients don’t open your email is because it was sent to Spam, it was buried in Promotions, or it was insta-deleted because it looked like spam (but wasn’t). The goal here is to resuscitate these people. You have two options for doing so:
    • (1) Duplicate the initial email then selectively re-send it to non-openers. This time, use a new subject (try a new hook) and downgrade the email to plain text: remove images and link tracking. De-enriching the email in this way can help bypass spam filters and the Promotions tab.
    • (2) Alternatively, export your list of non-openers to a third-party email tool like Mailshake (or Mixmax).
      • First, connect Mailshake to a new Gmail account on your company domain.
      • Next, configure Mailshake to automatically dole out small batches of emails on a daily schedule. Let it churn through non-openers slowly so that Gmail doesn’t flag your account as a spammer.
      • Emails sent through Mailshake are more likely to get opened than emails sent through Mailchimp. Why? Mailshake sends emails through your Gmail account, and Gmail-to-Gmail emails have a greater chance of bypassing Spam and Promotions folders, particularly if the sender doesn’t have a history of its emails being marked as spam.

Russia accuses Google, Facebook of election interference

TwitterFacebook

A new country says Google and Facebook may have interfered in its elections — just maybe not the one you’d expect.

Officials in Russia have said that Google and Facebook published election-related ads in violation of the country’s laws, Reuters reported

Yes, you read that correctly: Russia is accusing the two tech giants of election interference. 

At issue are laws that prohibit political ads “during elections on Sunday and on the preceding day,” according to Reuters. Russia’s Roskomnadzor, the government body that oversees the country’s media laws, has said Facebook and Google both ran ads during Sunday elections.  Read more…

More about Tech, Facebook, Google, Tech, and Social Media Companies

Google and Twitter are using AMD’s new EPYC Rome processors in their datacenters

AMD announced that Google and Twitter are among the companies now using EPYC Rome processors during a launch event for the 7nm chips today. The release of EPYC Rome marks a major step in AMD’s processor war with Intel, which said last month that its own 7nm chips, Ice Lake, won’t be available until 2021 (though it is expected to release its 10nm node this year).

Intel is still the biggest datacenter processor maker by far, however, and also counts Google and Twitter among its customers. But AMD’s latest releases and its strategy of undercutting competitors with lower pricing have quickly transformed it into a formidable rival.

Google has used other AMD chips before, including in its “Millionth Server,” built in 2008, and says it is now the first company to use second-generation EPYC chips in its datacenters. Later this year, Google will also make virtual machines that run on the chips available to Google Cloud customers.

In a press statement, Bart Sano, Google vice president of engineering, said “AMD 2nd Gen Epyc processors will help us continue to do what we do best in our datacenters: innovate. Its scalable compute, memory and I/O performance will expand out ability to drive innovation forward in our infrastructure and will give Google Cloud customers the flexibility to choose the best VM for their workloads.”

Twitter plans to begin using EPYC Rome in its datacenter infrastructure later this year. Its senior director of engineering, Jennifer Fraser, said the chips will reduce the energy consumption of its datacenters. “Using the AMD EPYC 7702 processor, we can scale out our compute clusters with more cores in less space using less power, which translates to 25% lower [total cost of ownership] for Twitter.”

In a comparison test between 2-socket Intel Xeon 6242 and AMD EPYC 7702P processors, AMD claimed that its chips were able to reduce total cost of ownership by up to 50% across “numerous workloads.” AMD EPYC Rome’s flagship is the 64-core, 128-thread 7742 chip, with a 2.25 base frequency, 225 default TDP and 256MB of total cache, starts at $6,950.

Google Doodle celebrates July Fourth by letting you play baseball with your favorite foods

TwitterFacebook

For the Fourth of July, Google wants you to play with your food. 

The newest Google Doodle lets you play baseball, that classic American pastime, with a bunch of “characters” based on our nation’s favorite foods. They include a hot dog (“H-Dog”), popcorn (“Power Pop”), and a corn on the cob (“Cobbra”). 

Quite the lineup, at the ballpark or the barbecue.

Quite the lineup, at the ballpark or the barbecue.

Image: Google

You can play on desktop or on mobile. After a brief intro, you get the chance to choose your preferred food character. 

Take me out to the Doooooooodle....

Take me out to the Doooooooodle….

Image: Google

Follow the on-screen instructions and, well, play ball against a team of peanuts while trying not to get too hungry. Read more…

More about Google, Baseball, Google Doodle, Fourth Of July, and Culture

Google AR search now pulls animals off the screen and into your room

TwitterFacebook

Is that a panda in your living room?

Yes, yes it is. Google mobile search for different animals on smartphones now brings up the option to view them as augmented reality images that you can place into your surroundings, whether that’s your backyard, on the couch next to your brother watching TV, or in the middle of the kitchen.

According to 9to5Google, as of this week, searches for lions, tigers, bears, alpine goats, timberwolves, European hedgehogs, angler fish, emperor penguins, and giant pandas bring up a 3D image within search that can then be “transported” into your reality through an AR filter. Searches in Chrome or the Google app bring up a 3D card on the screen.  Read more…

More about Google, Search, Animals, Ar, and Tech

Internet connectivity projects unite as Alphabet spinout Loon grabs $125M from SoftBank’s HAPSMobile

Two futuristic projects are coming together to help increase global internet access after Loon, the Google spinout that uses a collection of floating balloons to bring connectivity to remote areas, announced it has raised money from a SoftBank initiative.

HAPSMobile, a SoftBank project that is also focused on increasing global connectivity, is investing $125 million into Loon, according to an announcement from SoftBank made this morning. The agreement includes an option for Loon to make a reciprocal $125 million investment in HAPSMobile and it includes co-operation plans, details of which are below.

HAPSMobile is a one-year-old joint venture between SoftBank and U.S. company AeroVironment . The company has developed a solar-powered drone that’s designed to deliver 5G connectivity in the same way Facebook has tried in the past. The social network canceled its Aquila drone last year, although it is reported to have teamed up with Airbus for new trials in Australia.

Where Facebook has stumbled, HAPSMobile has made promising progress. The company said that its HAWK 30 drone — pictured below in an impression — has completed its initial development and the first trials are reportedly set to begin this year.

Loon, meanwhile, was one of the first projects to go after the idea of air-based connectivity with a launch in 2013. The business was spun out of X, the ‘moonshot’ division of Alphabet, last year and, though it is still a work in progress, it has certainly developed from an initial crazy idea conceived within Google.

Loon played a role in connecting those affected by flooding in Peru in 2017 and it assisted those devastated by Hurricane Maria in Puerto Rico last year. Loon claims its balloons have flown more than 30 million kms and provided internet access for “hundreds of thousands” of people across the world.

In addition to the capital investment, the two companies have announced a set of initiatives that will help them leverage their collective work and technology.

For starters, they say they will make their crafts/balloons open to use for the other — so HAPSMobile can tap Loon balloons for connectivity and vice-versa — while, connected to that, they will jointly develop a communication payload across both services. They also plan to develop a common ground station that could work with each side’s tech and develop shared connectivity that their airborne hardware can tap.

Loon has already developed fleet management technology because of the nature of its service, which is delivered by a collection of balloons, and that will be optimized for HAPSMobile.

The premise of HAPSMobile is very much like Loon

Outside of tech, the duo said they will create an alliance “to promote the use of high altitude communications solution with regulators and officials worldwide.”

The investment is another signal that shows SoftBank’s appetite in tech investing is not limited to up-and-coming startups via its Vision Fund, more established ventures are indeed also in play. Just yesterday, the Vision Fund announced plans to invest $1 billion in German payment firm Wirecard and its past investments include ARM and Nvidia, although SoftBank has sold its stake in the latter.

Hackers conquer Tesla’s in-car web browser and win a Model 3

A pair of security researchers dominated Pwn2Own, the annual high-profile hacking contest, taking home $375,000 in prizes including a Tesla Model 3 — their reward for successfully exposing a vulnerability in the electric vehicle’s infotainment system.

Tesla handed over its new Model 3 sedan to Pwn2Own this year, the first time a car has been included in the competition. Pwn2Own is in its 12th year and run by Trend Micro’s Zero Day Initiative. ZDI has awarded more than $4 million over the lifetime of the program.

The pair of hackers Richard Zhu and Amat Cam, known as team Fluoroacetate, “thrilled the assembled crowd” as they entered the vehicle, according to ZDI, which noted that after a few minutes of setup, they successfully demonstrated their research on the Model 3 internet browser.

The pair used a JIT bug in the renderer to display their message — and won the prize, which included the car itself. In the most simple terms, a JIT, or just-in-time bug, bypasses memory randomization data that normally would keep secrets protected.

Tesla told TechCrunch it will release a software update to fix the vulnerability discovered by the hackers.

“We entered Model 3 into the world-renowned Pwn2Own competition in order to engage with the most talented members of the security research community, with the goal of soliciting this exact type of feedback. During the competition, researchers demonstrated a vulnerability against the in-car web browser,” Tesla said in an emailed statement. “There are several layers of security within our cars which worked as designed and successfully contained the demonstration to just the browser, while protecting all other vehicle functionality. In the coming days, we will release a software update that addresses this research. We understand that this demonstration took an extraordinary amount of effort and skill, and we thank these researchers for their work to help us continue to ensure our cars are the most secure on the road today.”

That’s a wrap! Congrats to @fluoroacetate on winning Master of Pwn. There total was $375,000 (plus a vehicle) for the week. Superb work from this great duo. pic.twitter.com/Q7Fd7vuEoJ

— Zero Day Initiative (@thezdi) March 22, 2019

Pwn2Own’s spring vulnerability research competition, Pwn2Own Vancouver, was held March 20 to 22 and  featured five categories, including web browsers, virtualization software, enterprise applications, server-side software and the new automotive category.

Pwn2Own awarded a total of $545,000 for 19 unique bugs in Apple Safari, Microsoft Edge and Windows, VMware Workstation, Mozilla Firefox, and Tesla.

Tesla has had a public relationship with the hacker community since 2014 when the company launched its first bug bounty program. And it’s grown and evolved ever since.

Last year, the company increased the maximum reward payment from $10,000 to $15,000 and added its energy products as well. Today, Tesla’s vehicles and all directly hosted servers, services and applications are now in scope in its bounty program

Which types of startups are most often profitable?

Julian Shapiro
Contributor

Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com.
More posts by this contributor

I co-run an agency that teaches a hundred startups per year how to do growth marketing. This gives me a unique vantage point: I know which types of startups most often reach profitability.

That’s an important metric, because startups that don’t reach this milestone typically fail to raise additional funding — then die.

Here’s what we’ll learn:

  1. Companies are increasingly living and dying by ads. Because it’s the startup’s approach to customer acquisition — not its business model or market — that most determines its early-stage profitability.
  2. E-commerce companies lend themselves best to ads, and SMB SaaS the worst. Meanwhile, most startup founders in 2019 are starting SaaS companies. They’d benefit from the data we share in this post.
  3. In fact, our agency has found that every other type of business reaches profitability quicker than SMB SaaS, including mobile apps, Chrome extensions and enterprise SaaS.

Our sampling of startups isn’t as biased as startup valuation leaderboards, because we also see those that failed. That’s the key.

You can use our experience to de-risk your startup. That’s what this post explores: How to change your product roadmap to pursue a path more likely to reach profitability.

The startups that frequently reach profitability

Here’s the data my agency is referencing for this post:

  • We train 12+ venture-backed and bootstrapped startups every month. Half are Y Combinator graduates. This is how we study early-stage product-market fit trends.
  • We run ads full-time for between 20 and 30 mature companies per year. On average, each spends $2.5 million annually on paid acquisition. And, on average, each has 30 employees. Our clients include Tovala.com, PerfectKeto.com, SPYSCAPE.com, ImperfectProduce.com, Clearbit.com and Woodpath.com.
  • Our students and clients are roughly evenly distributed across D2C e-commerce, B2B, mobile apps and marketplaces.

When we try to control for founder skill and funds raised, the types of startups that first reach profitability do so in this order:

  1. E-commerce
  2. Chrome extensions
  3. Mobile apps
  4. Enterprise SaaS
  5. Small-to-medium business SaaS

On average, an e-commerce company is more likely to first reach profitability than an SMB SaaS company.

Before I explain why, let me explain how we’re differentiating startups: I use the word “type” instead of “business model” or “markets” because I’ve learned that business model and market are often not the best predictors of success. Instead, it’s your approach to customer acquisition. That’s what typically determines the likelihood of profitability.

YouTube’s CEO says it will continue addressing monetization issues, admits Rewind 2018 was “cringey”

In an open letter to YouTube creators today, YouTube CEO Susan Wojcicki admitted that even her kids think Rewind 2018 is “cringey.” Meant as a celebratory recap, the video has garnered a record-setting 15 million dislikes so far.

“We hear you that it didn’t accurately show the year’s key moments, nor did it reflect the YouTube you know. We’ll do better to tell our story in 2019,” Wojcicki wrote.

Wojcicki also mentioned important issues like Article 13, proposed legislation in the European Union nicknamed the “meme ban” for its potentially chilling effect on user-generated content and monetization. Many creators saw their revenue hurt during “Adpocalypse” last year after YouTube introduced new policies to placate advertisers.

Intended to keep ads from running in front of videos with objectionable content, creators said the policies also resulted in the demonetization of many videos without a clear reason. But the letter is unlikely to address the concerns of creators who are still trying to recover revenue or gain a better understanding of how YouTube’s policies are enforced.

For example, Wojcicki repeated the statistic that the number of YouTube creators “earning five or six figures in the last year grew more than 40 percent,” which the platform has said since at least December 2017, when Adpocalypse began. (That month, Bloomberg published a story that said YouTube claimed channels making six figures or more in revenue had increased 40 percent over the last year).

But YouTube doesn’t provide much more detail than that and though Wojcicki said that number is proof that creators are “creating the next generation of media companies and we’re thrilled to see how much the YouTube creator economy is thriving,” researchers have found that a very thin sliver of YouTubers ever make it into that revenue bracket.

For example, a professor at Germany’s Offenburg University of Applied Sciences found last year that breaking into the top three percent of most-viewed channels on YouTube might bring in advertising revenue of about $16,800 a year. Those at the very top, or top one percent, often earn revenue through other deals like sponsorships, making it even more difficult to estimate how much of their revenue comes from advertising on YouTube.

Wojcicki also did not address the fact that YouTube has been kicking off many channels that were part of multi-channel networks (MCN), often used by creators who don’t to deal directly with YouTube AdSense.

Videos are removed because they may be at risk of violating YouTube’s terms of service, but creators and MCNs have complained about the lack of transparency into how they are enforced.

Wojcicki acknowledged the communication issues and said YouTube had taken steps to improve it. YouTube Studio, to provide more insight into how videos are performing, will be available to all creators this year. YouTube is also now more responsive on social media channels. Wojcicki said it has increased the number of its responses by 50 percent and made response times 50 percent faster.

Wojcicki also noted that monetization “remains a pain point” for many creators. “Just as a reminder, we started last year with many of our largest advertisers paused because of brand safety concerns,” she wrote.

“We worked incredibly hard to build the right systems and tools to make sure advertisers feel confident investing in YouTube, and most are now back,” she continued. “On the creator side, we’ve been improving our classifiers so that we make the right monetization decision for each video,” adding that YouTube has increased the accuracy of its monetization icon system (which gives creators details about why a video has been monetized or not) by 40 percent and made it easier for creators to appeal decisions.

But she conceded that YouTube still has more work to do. Part of that effort includes giving creators other potential revenue streams, like YouTube Music and YouTube Premium, which has expanded to 29 countries from five at the beginning of 2019. It also lowered the subscriber threshold for channel memberships, which allows viewers to purchase memberships, to 30,000 from 100,000.

The “meme ban”

YouTube creators and other people who rely on the platform as a source of revenue in the EU will have an extra set of headaches to deal with next year. Last September, the EU Parliament voted to back Article 13 of the European Union Directive on Copyright in the Digital Market. Nicknamed the “meme ban” because it would mandate sites with large amounts of user-generated content to take down content that infringes on copyright, the legislation’s vague wording has led to concerns about how it would be enforced.

For YouTube in particular, Article 13 means that it would have automatically scan and filter user uploads for copyright violations, but it is unclear if its existing Content ID system would be enough for it to comply. Although memes and parodies are protected by laws in many countries, upload filters still aren’t advanced enough to differentiate between copyright violations and memes. Article 13’s opponents worry that this can have a chilling effect. Wojcicki wrote last year that it could potentially shut down the ability of millions of people to upload to YouTube and threaten “thousands of jobs” in the EU. YouTube is campaigning for the legislation to be reworded.

In today’s letter, Wojcicki said videos about the issue have been viewed “hundreds of millions of times,” but added that policymakers “lacked an understanding of the European creator community’s impact and size.”

“I shared with legislators the huge economic benefit you all bring to your home countries,” she said. “In France alone, we have more than 190 channels with more than 1 million subscriptions, with the number of E.U. channels reaching that milestone up 70% year over year.”

Grab moves to offer digital insurance services in Southeast Asia

Grab is Southeast Asia’s top ride-hailing firm, thanks in no small part to its acquisition of Uber’s local business last year, but the company also houses an ambitious fintech arm, too. That just added another vertical to its business after Grab announced it is teaming up with China’s ZhongAn to introduce insurance.

Grab and ZhongAn International, the international arm of the Chinese insurance giant, said today they will create a joint venture that will provide digital insurance services across Southeast Asia. Grab said the new business will partner with insurance companies to offer the services via its mobile app. Chubb — a company that already works with Grab to offer micro-loans to its drivers — is the first partner to commit, it’ll offer insurance for Grab drivers starting in Singapore.

ZhongAn is widely-lauded for being China’s first digital-only insurance platform. It’s backed by traditional insurance giant PingAn and Chinese internet giants Tencent and Alibaba.

Grab’s move into digital insurance comes a day after Singapore Life, an online insurer in Singapore, closed the second part of a $33 million funding round aimed at expanding its business in Southeast Asia.

This ZhongAn partnership adds another layer to Grab’s services and fintech business, which already includes payments — both offline and online — and is scheduled to move into cross-border remittance and online healthcare, the latter being a deal with ZhongAn sibling PingAn Good Doctor.

The push is also part of a wider strategy from Grab, which was last valued at over $11 billion and is aiming to turn its app from merely ride-hailing to an everyday needs app, in the style of Chinese ‘super apps’ like Meituan and WeChat.

Indeed, Grab President Ming Ma referenced that very ambitious calling the insurance products “part of our commitment to becoming the leading everyday super app in the region.”

Last summer, Grab opened its platform to third-parties which can lean on its considerable userbase — currently at 130 million downloads — to reach consumers in Southeast Asia, where the fast-growing ‘digital economy’ is tipped to triple to reach $240 billion by 2025. Grab’s platform has welcomed services like e-grocer HappyFresh, deals from travel giant Booking and more.

Grab has also made efforts to develop the local ecosystem with its own accelerator program — called ‘Velocity’ — which, rather than providing equity, helps young companies to leverage its platform. It has also made investments, including a deal with budget hotel brand OYO in India, a fellow SoftBank portfolio company that has designs on expansion in Southeast Asia.

Grab itself operates across eight markets in Southeast Asia, where it claims to have completed more than two billion rides to date. The company is currently raising a massive Series H fund which has already passed $3 billion in capital raised but has a loftier goal of reaching $5 billion, as we reported recently.

Go-Jek, Grab’s chief rival, is expanding its business outside of Indonesia after launching in Vietnam, Thailand and Vietnam. Like Grab, it, too, offers services beyond ride-hailing and the company — which is backed by the likes of Meituan, Google and Tencent — is close to finalizing a new $2 billion funding round for its battle with Grab.

Korean AI startup Skelter Labs lands strategic investment to expand to Southeast Asia

Korean AI startup Skelter Labs is expanding to Southeast Asia after it pulled in undisclosed funding from Singapore-based VC firm Golden Gate Ventures.

Skelter Labs was founded in 2015 by founded by Ted Cho, the former engineering site director at Google Korea. It started out developing apps and services that made use of AI but then it pivoted to focus fully on AI tech, which it licenses out to companies and corporations that it works with. Now it is eying opportunities in  Japan and parts of Southeast Asia — which has a cumulative population of over 600 million — with Vietnam, Thailand and Malaysia specifically mentioned.

The startup raised a $9 million seed round earlier this year, and Golden Gate has added an additional check to that round which came from KakaoBrain — the AI unit of Korean messaging giant Kakao — Kakao’s K-Cute venture arm, Stonebridge Ventures and Lotte Homeshopping, the TV and internet shopping business owned by multi-billion dollar retail giant Lotte.

More specifically, Seoul-based Skelter Labs works on AI in the context of vision and speech, conversation, and context recognition, while it goes after customers in areas that include manufacturing, customer operations, device interaction, and consumer marketing.

The startup doesn’t disclose customers, but it previously told TechCrunch that its vision is to bring its machine learning technology to daily life and schedules. Possible examples of that might be could include “intelligent virtual assistant technology that can be widely applied to various areas including smart speakers, smartphones, home appliances, automobiles and wearable devices.”

Golden Gate is one of Southeast Asia’s longest running tech VC firms. This deal is part of its recently announced third fund, which is $100 million in size.

In a statement, Skelter Labs CEO Cho paid tribute to the VC’s strong footprint in Southeast Asia that he said could open doors for the company. Startups in Golden Gate’s portfolio that might be of particular interest could include mobile listings startup Carousell, auto portal Carro, fashion commerce site Grana and online furnishings seller Hipvan.

Note: The original version of this article has been corrected. Skelter Labs has announced an extension to its previous round not a new round. Apologies for any confusion caused.

Brex has partnered with WeWork, AWS and more for its new rewards program

Brex, the corporate card built for startups, unveiled its new rewards program today.

The billion-dollar company, which announced its $125 million Series C three weeks ago, has partnered with Amazon Web Services, WeWork, Instacart, Google Ads, SendGrid, Salesforce Essentials, Twilio, Zendesk, Caviar, HubSpot, Orrick, Snap, Clerky and DoorDash to give entrepreneurs the ability to accrue and spend points on services and products they use regularly.

Brex is lead by a pair of 22-year-old serial entrepreneurs who are well aware of the costs associated with building a startup. They’ve been carefully crafting Brex’s list of partners over the last year and say their cardholders will earn roughly 20 percent more rewards on Brex than from any competitor program.

“We didn’t want it to be something that everyone else was doing so we thought, what’s different about startups compared to traditional small businesses?” Brex co-founder and chief executive officer Henrique Dubugras told TechCrunch. “The biggest difference is where they spend money. Most credit card reward systems are designed for personal spend but startups spend a lot more on business.”

Companies that use Brex exclusively will receive 7x points on rideshare, 3x on restaurants, 3x on travel, 2x on recurring software and 1x on all other expenses with no cap on points earned. Brex carriers still using other corporate cards will receive just 1x points on all expenses.

Most corporate cards offer similar benefits for travel and restaurant expenses, but Brex is in a league of its own with the rideshare benefits its offering and especially with the recurring software (SalesForce, HubSpot, etc.) benefits.

San Francisco-based Brex has raised about $200 million to date from investors including Greenoaks Capital, DST Global and IVP.  At the time of its fundraise, the company told TechCrunch it planned to use its latest capital infusion to build out its rewards program, hire engineers and figure out how to grow the business’s client base beyond only tech startups.

“This is going to allow us to compete even more with Amex, Chase and the big banks,” Dubugras said.

Google will not bid for the Pentagon’s $10B cloud computing contract, citing its “AI Principles”

Google has dropped out of the running for JEDI, the massive Defense Department cloud computing contract potentially worth $10 billion. In a statement to Bloomberg, Google said that it decided not to participate in the bidding process, which ends this week, because the contract may not align with the company’s principles for how artificial intelligence should be used.

In statement to Bloomberg, Google spokesperson said “We are not bidding on the JEDI contract because first, we couldn’t be assured that it would align with our AI Principles. And second, we determined that there were portions of the contract that were out of scope with our current government certifications,” adding that Google is still “working to support the U.S. government with our cloud in many ways.”

Officially called Joint Enterprise Defense Infrastructure, bidding for the initiative’s contract began two months ago and closes this week. JEDI’s lead contender is widely considered to be Amazon, because it set up the CIA’s private cloud, but Oracle, Microsoft, and IBM are also expected to be in the running.

The winner of the contract, which could last for up to 10 years, is expected to be announced by the end of the year. The project is meant to accelerate the Defense Department’s adoption of cloud computing and services. Only one provider will be chosen, a controversial decision that the Pentagon defended by telling Congress that the pace of handling task orders in a multiple-award contract “could prevent DOD from rapidly delivering new capabilities and improved effectiveness to the warfighter that enterprise-level cloud computing can enable.”

Google also addressed the controversy over a single provider, telling Bloomberg that “had the JEDI contract been open to multiple vendors, we would have submitted a compelling solution for portions of it. Google Cloud believes that a multi-cloud approach is in the best interest of government agencies, because it allows them to choose the right cloud for the right workload.”

Google’s decision no to bid for JEDI comes four months after it reportedly decided not to renew its contract with the Pentagon for Project Maven, which involved working with the military to analyze drone footage, including images taken in conflict zones. Thousands of Google employees signed a petition against its work on Project Maven because they said it meant the company was directly involved in warfare. Afterward, Google came up with its “AI Principles,” a set of guidelines for how it will use its AI technology.

It is worth noting, however, that Google is still under employee fire because it is reportedly building a search engine for China that will comply with the government’s censorship laws, eight years after exiting the country for reasons including its limits on free speech.

Images of Google’s new Pixel tablet leak before its October event

TwitterFacebook

At this point, the biggest question about Google’s annual hardware event is not what new products the company will show off, but if there’s anything left we haven’t seen yet.

The latest: images of Google’s new Pixel-branded tablet, which have surfaced thanks to My Smart Price. The leaks kicked into high gear a while ago, but even those have ramped up considerably in the last few days.

As with all leaks, some skepticism is warranted, but the new images line up with previous rumors and they appear to be the real deal.

The tablet, reportedly called the Pixel Slate, is meant to be Google’s answer to the iPad Pro or Microsoft Surface. It’s a standard-looking tablet with a detachable keyboard cover and stylus. Read more…

More about Tech, Gadgets, Google, Chrome Os, and Google Assistant

Here are all of Google’s 20th anniversary Easter eggs

Twenty years ago this month, a pair of Stanford PhD students founded a search engine company based in their friend Susan’s Menlo Park garage. Initially named “BackRub,” Larry Page and Sergey Brin eventually thought better of it and opted for a misspelling of the term googol, denoting the number one followed by 100 zeros.

To mark its 20th anniversary, Google’s peppering its properties with some fun Easter eggs, in addition to the above doodle. Starting today, a number of circa 1998-style queries will prompt the suggestion “It’s 2018! Did you mean?

There are 17 such queries. So, spoilers, here’s the list:

mp3 file

stream music

watch a dvd

streaming subscription

googol

Google

gettin’ jiggy wit it

floss dance

page me

New phone, who dis?

butterfly clip styles

top knot

soccer world champions 1998

soccer world champions 2018

chat room

text the group

how to tell someone you like them

swipe right

low-rider pants

how to style high-waisted pants

digital pet

fidget spinner

baby

bae

143

ILYSM

what is Y2K?

how does cryptocurrency work?

screen name

social handle

clip art

GIF

The Google Street View feature is even more fun. The aforementioned Susan (who now runs a little video site) has kindly offered up an inside glimpse of the space where it all started. The garage has been restored to its old glory, with the old-school Google homepage on an equally old-school monitor. There’s also the bedroom that serviced as the company’s “Worldwide Headquarters.”

It’s a history littered with school jackets, empty pizza boxes and a stray Koosh ball or two.

Google will match up to $1M in donations for Hurricane Florence relief

As cities in Hurricane Florence’s path deal with its aftermath, Google will match up to $1 million in donations to help with relief efforts.

The disaster’s death toll is currently 35 people and about 343,000 people in North Carolina are without electricity. The hurricane caused widespread flooding and property damage throughout North Carolina, South Carolina and Virginia.

 

Google drew attention to its Hurricane Florence donation campaign with a banner that appeared on top of Gmail for some users. Google has matched donations for other disasters before, including Hurricane Irma and Hurricane Harvey last year. It’s also raised money for humanitarian efforts crises, like a 2015 matching program for up to $5.5 million in donations to provide aid to refugees in Europe. For that campaign, it temporarily added a “Donate” button to its search homepage.

The company is partnering with non-profit Network for God to collect and distribute funds. All donations will be directed to the American Red Cross, which Google said it chose to work with “because of their strong track record and existing response in the region.”

Other tech companies helping with Hurricane Florence relief include Amazon, which enabled Alexa users to make donations by saying “Alexa, donate to Hurricane Florence disaster relief” and sent trucks with food and donated items to affected areas, and Apple, which donated $1 million to the American Red Cross. Airbnb also offered free rooms to people fleeing the hurricane.