It’s 4 a.m. again and I’m wandering around a marina, being introduced to a bunch of local cats by name.
Each one has a boat and a backstory, and I’m meeting them all thanks to the most low-key, soothing voice possible. Having encountered the self-indulgent Ginger, grand Saba, and tiny Bebe, I finally, finally nod off to sleep. It’s been a while.
This is just one of the many bedtime audio journeys I took to help conquer a bout of insomnia after moving countries. It’s called a “sleepcast” a kind of sleep meditation-podcast hybrid launched by mindfulness app Headspace in 2018. They’re not the first to do it, but they truly nailed it. Read more…
More about Apps, Sleep, Meditation, Headspace, and Hit Snooze
This week, the Las Vegas Convention Center was packed with many of the year’s biggest new devices. But over the last several years, The Sands has become the place where the real magic happens. The segment of the show known as Eureka Park is where the startups and accelerators congregate, often times showing off products that are still years away.
A quick walk around the floor (insofar as someone can walk quickly with that much humanity slowly shuffling through the halls) sheds a lot of light on the industry’s biggest trends. Plenty are holdovers from previous years — smart home and wearables continue to dominate — but others offer insight into where the next several years of technology may be going.
One key trend that absolutely exploded this past year is mental well-being. Between the sleep, relaxation, concentration and meditation products on display, you couldn’t walk five feet without encountering another pitch. The list includes some familiar faces (to us, at least) like the Muse meditation and sleep headsets and a whole slew of new entrants.
The trajectory tracks if you consider many of these products a kind of extension of the fitness trackers that were all the rage a few years back. First startups pushed to keep our bodies in shape, moving on to sleep tracking and, eventually, our minds. The accessibility of sensors that can track things like basic brain activity have helped push the concept along.
It’s a worthy cause, of course. The proliferation of many technologies has done some pretty rough stuff to our bodies and brains over the years. Wouldn’t it be great if tech could also turn that around.
In many cases, the use is clear. Decades of scientific studies have demonstrated the value simply sitting quietly during meditation practice can have on your stress levels and mental health. If a product can help you get into a routine, great. But there’s an even larger opportunity for snake oil salespeople than we saw on the fitness side.
Certainly the FDA has a role to play, ensuring that companies can’t make untested medical claims for their products, but much of the burden here will ultimately be placed on journalist and consumer alike. When it comes to this category, the placebo effect is very real.
A mindful, contemplative approach to internalized racism and sexism is a necessary piece of the puzzle of dismantling systems of oppression, Awaken founder and CEO Ravi Mishra says. That’s the entire point of Awaken, a mindfulness and meditation app specifically geared toward helping people cope with the harsh realities of today’s society.
Awaken got its roots in the aftermath of the 2016 U.S. presidential election, Mishra told TechCrunch. The election surfaced these “larger questions that have to do with race, gender, sexuality and power, and how they live inside of us.”
Through Awaken, Mishra hopes to offer mindfulness and meditation practices that help cultivate stability within marginalized communities. These contemplative practices center around sitting with certain questions and identity construction. Awaken’s founding teachers are Rev. Angel Kyodo Williams, Lama Rod Owens and Sensei Greg Snyder — three leaders focused on the intersection of mindfulness and social change.
Similar to meditation app Headspace, which is valued at $320 million, Awaken has a freemium plan in place. For full access to content, Awaken charges $8.99 a month. While Awaken does seek to make money, Mishra says he’s not doing it for profit. Instead, the plan is to use all the money Awaken makes for activist work.
“We’re currently running at a loss and figuring out how to break even,” he told me. “The hope and idea is once we are fully profitable, we’ll move that into activist work.”
Awaken has plans to close a round of funding from mission-aligned angel investors early next year.