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Google delays mandating Play Store’s 30% cut in India to April 2022

Google is postponing the enforcement of its new Play Store billing policy in India to April 2022, days after more than 150 startups in the world’s second largest internet market forged an informal coalition to express concerns over the 30% charge the Android-maker plans to mandate on its store and started to explore an alternative marketplace for their apps.

The company, which is going live globally with the new Play Store rule in September 2021, is deferring the enforcement of the policy only in India, it said. It is also listening to developers and willing to engage to allay their concerns, it said.

“We are setting up listening sessions with leading Indian startups to understand their concerns more deeply. We will be setting up Policy Workshops to help clear any additional questions about our Play Store policies. And we’re also extending the time for developers in India to integrate with the Play billing system, to ensure they have enough time to implement the UPI for subscription payment option that will be made available on Google Play — for all apps that currently use an alternative payment system we set a timeline of 31st March 2022,” said Purnima Kochikar, Director of Business Development of Games & Applications at Google Play, in a statement.

“We have always said developers should have a choice in how they distribute their apps, and that stores should compete for consumers’ and developers’ business,” she added.

Last week, Google said it would no longer allow any apps to circumvent its payment system within the Play Store. The move, pitched by Google as a “clarification” of its existing policy, would allow the company to ensure it gets as high as a 30% cut on in-app purchases made through Android apps operating in a range of a categories.

Google’s announcement today is a direct response to the loudest scrutiny it has received in a decade in India — its biggest market by users but also a place where, compared to Western markets, it generates little revenue. More than 150 startups in India last week formed an informal coalition to fight the company’s strong hold on Indian app ecosystem. Google commands 99% of the smartphone market in India, according to research firm Counterpoint.

Among the startups that have expressed concerns over Google’s new policy are Paytm, India’s most valuable startup, payments processor Razorpay, fantasy sports firm Dream11, social network ShareChat, and business e-commerce IndiaMART.

More than 50 Indian executives relayed these concerns to India’s Ministry of Electronics and Information Technology over a video call on Saturday, according to three people who attended the call.

Several businesses in India have long expressed concerns with the way Google has enforced its policies in India, but the matter escalated last month after the company temporarily pulled Paytm app from the Play Store for promoting gambling.

Google said Paytm had repeatedly violated its policies, and the company’s Play Store has long prohibited apps that promote gambling in India. Google has sent notices about warnings over gambling to several more firms in India in recent weeks.

A senior industry executive told TechCrunch that the company should have expressed these concerns months before the popular cricket tournament IPL was scheduled to commence. Fantasy sports apps allow users to pick their favorite players and teams. These players stand to win real money or points that they can redeem for physical goods purchase based on the real-world performance of their preferred teams and players. IPL season sees a huge surge in popularity of such fantasy sports apps.

“The IPL even got delayed by months. Why did Google wait for so long? And why does the company have a problem with so-called gambling in India, when it permits such activities in other markets? The Indian government has no problem with it,” the executive said, requesting anonymity.

Paytm mini app store

Paytm on Monday announced its own mini-app store featuring several popular services including ride-hailing firm Ola, health care provides 1mg and Practo, fitness startup Cure.fit, music-streaming service Gaana, car-rental provider Zoomcar, Booking.com, and eateries Faasos, Domino’s Pizza, and McDonald’s. The startup claimed that more than 300 firms have signed up for its mini store and that its app reaches more than 150 million users each month. (In a written statement to TechCrunch, Paytm said in June its app reached more than 50 million users in India each month.

Paytm, which says its mini-app store is open to any developer, will provide a range of features including the ability to support subscriptions and one-step login. The startup, which claims  said it will not charge any commission to developers for using its payments system or UPI payments infrastructure, but will levy a 2% charge on “other instruments such as credit cards.”

“There are many challenges with traditional mobile apps such as maintaining multiple codebases across platforms (iOS, Android or Web), costly user acquisition and requirement of app release and then a waiting period for user adoption for any change made in the app. Launching as a Mini Apps gives you freedom from all these hassles: implying lesser development/testing and maintenance costs which help you reach millions of Paytm users in a Jiffy,” the Indian firm said in its pitch.

The launch of a mini-store further cements Alibaba-backed Paytm’s push into turning itself into a super-app. Its chief rivals, Walmart-backed PhonePe and Google Pay, also operate similar mini stores on their apps.

Whether Paytm’s own mini app store and postponement of Google’s new Play Store policy are enough to calm other startups’ complaints remain to be seen. PhonePe is not one of the mini apps on Paytm’s store, a Paytm spokesperson told TechCrunch.

“I am proud that we are today launching something that creates an opportunity for every Indian app developer. Paytm mini app store empowers our young Indian developers to leverage our reach and payments to build new innovative services,” said Vijay Shekhar Sharma, co-founder and chief executive of Paytm, in a statement.

India’s lockdown is making life hard for its most popular apps

The coronavirus pandemic, which has forced billions of people to stay home, has led to a surge in new downloads of several consumer and enterprise focused apps in the west. But in India, the biggest open market globally, things have taken a slightly different turn.

Daily downloads for several popular apps including TikTok, WhatsApp, Truecaller, Helo, Vmate, Facebook, Google Pay, and Paytm have either remained unchanged in the last three months or taken a dip, according to a TechCrunch analysis of figures provided by research firm Apptopia.

Additionally, several popular apps that offer in-app purchases have seen their revenue dramatically drop in the last four weeks as most companies in India recommended employees to work from home and New Delhi imposed a 21-day nationwide lockdown — now extended to May 3.

TikTok was downloaded 20.2 million times in India in a 31-day period ending April 12, down from 21.6 million times it was downloaded in the month of January, for instance. During the same period, WhatsApp’s download plummeted to 12 million from 17 million; Hotstar fell from 9.8 million to 3 million; and ByteDance’s Helo dropped from 10.5 million to 7.5 million.

For most of February, TikTok saw more than 700,000 downloads a day in India, peaking at 891,000. In the last one week, volume of daily downloads of the app has fallen below 450,000. WhatsApp’s figure has dropped from about 650,000 to below 250,000, according to Apptopia .

Aarogya Setu, an app launched by the Indian government to help people know if they have been in the vicinity of someone who has tested positive for coronavirus, is currently topping the chart in India with more than 780,000 downloads a day.

Tinder clocked $319,102 in in-app revenue on the App Store and Google Play Store in India between March 13 to April 12, down from $547,103 in January. Netflix’s in-app revenue fell from $285,562 to $192,154 during the same period. LinkedIn and YouTube also observed a decline.

One app that has seen its in-app revenue improve noticeably is Hotstar, which went from $173,253 to $329,675. Disney launched Disney+ atop Hotstar in India earlier this month.

Grocery delivery apps BigBasket, which raised $60 million last week, and Grofers have surged considerably, while Amazon, Flipkart, and Snapdeal that have halted taking non-essential orders in recent weeks have seen a decline in volume of daily downloads and active users on Android in India, according to marketing research firm SimilarWeb.

Zoom, a popular video chat app, has seen its daily downloads surge to over 500,000 in recent weeks, up from about 9,000 in early February. Ludo King, a popular game in Asian markets, has seen its daily download figure jump from about 150,000 in early February to over 450,000 in India in recent days.

As people stay at home, desktop usage has also increased in India, a mobile-first nation with nearly half a billion smartphone users.

“India has consistently seen mobile web browsing account for the heavy majority compared to the desktop, however from February to March, desktop usage increased its share of total visits to the top 100 sites by 1.6%. While this may seem small, it is 1.6% of 31.32 billion visits, so it is still rather significant,” a SimilarWeb representative told TechCrunch.

India has 100 Forbes list billionaires for the first time

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For the first time in three decades of the Forbes World’s Billionaires List, there are over 100 Indian billionaires. Only three countries, U.S., China and Germany, have more. 

India’s rise in the global wealth list is aligned to the country’s burgeoning economy that recently surpassed Britain to become the fifth largest in the world.

Paytm’s Vijay Shekhar Sharma is the youngest Indian on the list with a net worth of $1.3 billion. The 38-year-old’s wealth soared in 2016 along with his company’s valuation.

The Alibaba-backed mobile wallet is now valued at $4.8 billion and boasts of 200 million users. It also made its first international foray last week by launching in Canada.  Read more…

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You will soon be able to pay for Netflix using Paytm

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Netflix is about to make it much more convenient for Indians to pay for its monthly subscription. 

The on-demand video streaming service will soon integrate the Paytm mobile wallet service as a payment method, according to two sources familiar with the matter. 

Right now, the company only supports credit cards for payments, the penetration of which remains very low in India. This has been among one of the chief factors in limiting the company’s reach in the country.

The California-based company recently met with several Indian wallet companies who presented their offerings and it has finalised its talks with Paytm, said one source, who requested anonymity.  Read more…

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India's Paytm hits 200 million mobile wallet users

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In a country where cash is still king, a mobile app that offers online transactions is seeing 700,000 new users join the platform each day.

India’s Paytm has hit 200 million wallet users, CEO Vijay Shekhar Sharma said Monday.

With this milestone reached, Sharma is also setting his company a new goal to get half a billion Indians to do online transactions using his app in the next four years. 

Even though the six-year-old mobile wallet app has been fairly popular among urban Indians for years, it wasn’t until November last year when prime minister Narendra Modi declared the vast majority of cash invalid in the country that its relevance skyrocketed. Read more…

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Alibaba’s Ant Financial expands to Korea with $200M investment in Kakao Pay

daum kakao Alibaba affiliate Ant Financial is making yet another M&A deal. The firm is investing $200 million into a fintech project belonging to Kakao, the $5 billion firm that runs Korea’s dominant messaging service.
Ant Financial, which manages payments service Alipay and Alibaba’s digital banking business, will invest the capital into Kakao Pay, a soon-to-launch Kakao fintech division. Read More

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Alibaba’s Ant Financial extends global reach with first investment in the Philippines

philippines Alibaba affiliate Ant Financial has again extended its global reach after it completed its maiden investment in the Philippines. The company, which manages payment service Alipay and Alibaba’s digital banking services and is valued at $60 million, said it made an undisclosed investment in Mynt, a financial venture from Globe Telecom. Mynt’s interests include a micro-payment… Read More

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India can't stop talking about this startup CEO's passionate speech to employees

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Leonardo DiCaprio’s iconic boss speech to employees as businessman Jordan Belfort in ‘The Wolf of Wall Street’ has got its own real life rendition — and people are not sure if they want such behavior from a CEO just yet. 

A private address to employees by Vijay Shekhar Sharma, the outspoken founder of India’s largest mobile wallet app Paytm, has become a talking point in the nation. The usually polite and down-to-earth Sharma was seen pumped on-stage, and to everyone’s surprise, using abusive language to address the competition. Read more…

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