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First reactions to ‘Onward’: Emotional and sweet, but missing some Pixar magic

First reactions to 'Onward': Emotional and sweet, but missing some Pixar magic

The first reactions to Onward are out, and while most agree that Pixar’s latest film is good fun, not everyone is enchanted.

Set in a magical world populated by fantasy creatures, Onward follows two elf brothers voiced by Marvel co-stars Tom Holland and Chris Pratt. After an attempt to resurrect their dead father for a day only summons his legs, the pair go on a quest to bring back his top half before time runs out.

The story has all the makings of the kind of heartstring-tugging fare Pixar has gained a reputation for, alongside some wacky, magical hijinks. Many who attended early screenings found Onward sweet and entertaining, with emotional moments that hit particularly hard for people who have lost a parent. Read more…

More about Pixar, Chris Pratt, Tom Holland, Review Roundup, and Onward

Heinz's new Australian ad could be mistaken for a Pixar short film

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If you’re in the business of marketing baked beans, you’ll pull out a fair few stops and a large budget to cut through the noise.

Heinz has launched their new Australian ad for baked beans, as part of their new ‘Can Size for Every Aussie’ product launch, and it could be mistaken for a Pixar short.

Created over a year, the ad has a rather Up vibe. It focuses on central character Geoff, head of innovation at the company. Essentially, the ad is a three-minute life narrative of a man addicted to beans, and his future wife in the spaghetti department. See for yourself above. Read more…

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Crunch Report | Judge Rules CRISPR-Cas9 Belongs to Broad Institute

Verizon is reportedly getting a $250 million discount on its Yahoo deal, judge rules CRISPR-Cas9 belongs to the Broad Institute and not UC Berkeley, Pixar teaches the art of storytelling on Khan Academy and MakerBot cuts 30% of its workforce. All this on Crunch Report. Read More

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