Consumers aren’t rushing to buy as many iPhones, iPads, or other Apple products as before the pandemic, but the company’s services seem to be doing just fine.
During Thursday’s earnings call, Apple disclosed that its services category, which includes the App Store and Apple TV+, hit an all-time revenue record of $13.3 billion for the second quarter.
The company saw strong performance within the App Store (for both downloads and search ads), Apple Music, video, and cloud services. App Store revenue also grew by double digits, as people continue to make in-app purchases and opt into subscriptions. Read more…
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