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Never gonna give you up: The surprising resilience of the Rickroll, 10 years later

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Against all odds, the Rickroll still hasn’t turned around and deserted us.

The prank meme, ancient by internet standards, has had plenty of reasons to say goodbye, of course: the internet’s short attention span, YouTube autoplay ads that ruin the surprise, and a live performance at the 2008 Macy’s Thanksgiving Day Parade, to name a few. But it hasn’t. Armed with that sweet, sweet drum opening and a relentlessly catchy (let’s be real) chorus, it remains the meme that keeps on meme-ing.

Rick Astley’s 1987 chart-topper “Never Gonna Give You Up” is so ingrained in our collective consciousness that when Melania Trump uttered the words “He will never, ever give up,” at the 2016 Republican National Convention, thousands of brains thought instantly of the Rickroll — a meme that debuted nearly a decade ago. Read more…

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