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India’s Ola spins out a dedicated EV business — and it just raised $56M from investors

Ola, Uber’s key rival in India, is doubling down on electric vehicles after it span out a dedicated business, which has pulled in $56 million in early funding.

The unit is named Ola Electric Mobility and it is described as being an independent business that’s backed by Ola. TechCrunch understands Ola provided founding capital, and it has now been joined by a series of investors who have pumped Rs. 400 crore ($56 million) into Ola Electric. Notably, those backers include Tiger Global and Matrix India — two firms that were early investors in Ola itself.

While automotive companies and ride-hailing services in the U.S. are focused on bringing autonomous vehicles to the streets, India — like other parts of Asia — is more challenging thanks to diverse geographies, more sparse mapping and other factors. In India, companies have instead flocked to electric. The government had previously voiced its intention to make 30 percent of vehicles electric by 2030, but it has not formally introduced a policy to guide that initiative.

Ola has taken steps to electrify its fleet — it pledged last year to add 10,000 electric rickshaws to its fleet and has conducted other pilots with the goal of offering one million EVs by 2022 — but the challenge is such that it has spun out Ola Electric to go deeper into EVs.

That means that Ola Electric won’t just be concerned with vehicles, it has a far wider remit.

The new company has pledged to focus on areas that include charging solutions, EV batteries, and developing viable infrastructure that allows commercial EVs to operate at scale, according to an announcement. In other words, the challenge of developing electric vehicles goes beyond being a ‘ride-hailing problem’ and that is why Ola Electric has been formed and is being capitalized independently of Ola.

An electric rickshaw from Ola

Its leadership is also wholly separate.

Ola Electric is led by Ola executives Anand Shah and Ankit Jain — who led Ola’s connected car platform strategy — and the team includes former executives from carmakers such as BMW.

Already, it said it has partnered with “several” OEMs and battery makers and it “intends to work closely with the automotive industry to create seamless solutions for electric vehicle operations.” Indeed, that connected car play — Ola Play — likely already gives it warm leads to chase.

“At Ola Electric, our mission is to enable sustainable mobility for everyone. India can leapfrog problems of pollution and energy security by moving to electric mobility, create millions of new jobs and economic opportunity, and lead the world,” Ola CEO and co-founder Bhavish Aggarwal said in a statement.

“The first problem to solve in electric mobility is charging: users need a dependable, convenient, and affordable replacement for the petrol pump. By making electric easy for commercial vehicles that deliver a disproportionate share of kilometers traveled, we can jumpstart the electric vehicle revolution,” added Anand Shah, whose job title is listed as head of Ola Electric Mobility.

The new business spinout comes as Ola continues to raise new capital from investors.

Last month, Flipkart co-founder Sachin Bansal invested $92 million into the ongoing Series J round that is likely to exceed $1 billion and would value Ola at around $6 billion. Existing backer Steadview Capital earlier committed $75 million but there’s plenty more in development.

A filing — first noted by paper.vc — shows that India’s Competition Commission approved a request for a Temasek-affiliated investment vehicle’s proposed acquisition of seven percent of Ola. In addition, SoftBank offered a term sheet for a prospective $1 billion investment last month, TechCrunch understands from an industry source.

Ola is backed by the likes of SoftBank, Tencent, Sequoia India, Matrix, DST Global and Didi Chuxing. It has raised some $3.5 billion to date, according to data from Crunchbase.

Insider raises $11M to help internet marketers do better internet marketing

Insider, a service that aims to help brands go about their internet marketing with greater efficiency and success, has landed an $11 million investment led by Sequoia India.

The startup is originally from Turkey where it began life in 2012 as a platform that helped optimize online marketing campaigns. Now at 240 staff across 16 markets, it recently moved HQ to Singapore and today it launches its new ‘Growth Management Platform.’

Those three words together don’t really tell much about Insider’s new product, the aim of which is to help brands, marketers and website owners generally serve dynamic content that is tailored to their visitors. The idea according to Insider CEO Hande Cilingir — who is one of six co-founders of the business — is to give a visitor the most optimized version of the site based on who they are. In many ways, it is similar to LiftIgniter, the U.S. startup that raised $6.4 million last year and was a finalist at TechCrunch Disrupt London 2016.

Insider goes about that task by collecting pieces of data about the visitor — the 90-odd parameters include obvious things include location, the website they are visiting from, the device they are on, etc — all of which is used to showcase the most relevant content or information to ensure that this visitor gets the best experience. Insider said it uses artificial intelligence and machine learning to boost its model, too, helping match potential similarities between users to build a wider and more intelligent picture about the type of people visiting a website.

The goal is really quite simple: keep people more engaged on a website and help website owners with their call to action, whatever that may be. Insider believes it can help lower customer acquisition costs through increased efficiency, while also boost existing conversion rates through customization.

Insider’s six co-founders

In the case of internet marketing, it is most often to e-commerce or other types of purchases.

That’s strongly reflected in the customer base that Insider claims. The company has put a big focus on Asia’s growing internet market — hence the move to Singapore — and publicly-announced clients for the startup include Singapore Airlines, Indonesian e-commerce firm Tokopedia, UNIQLO, Samsung, McDonald’s, Nissan and CNN.

Sequoia could help open doors, too, since the firm has invested in major consumer names in Asia such as Go-Jek, Carousell and Zomato.

“We were impressed with Insider’s AI platform, and the profound impact on their customer’s key metrics: lower customer acquisition costs, higher retention, faster growth. These customers quickly started to use more and more products from the Insider platform. That has put Insider on a fast growth trajectory, especially in Asia,” said Pieter Kemps, principal at Sequoia India.

Cilingir said the new funds will go towards expanding Insider’s sales team and hiring data scientists and machine learning engineers to develop the platform. The headquarters may be in Singapore now, but Istanbul remains the base for product development while the company’s core tech team is located in Ukraine.

The team is firmly focused on developing its business in Southeast Asia, she added, but it is also eying potential expansions with China and the U.S. among the more audacious new markets that it is considering at this point.

Already, Cilingir said the startup is on track to hit $100 million in annual recurring revenue by the end of 2018 while it is bullish that there’s more to come. Marketing giant Group M predicts that this is the year that online advertising spend overtakes TV for the first time in 17 countries worldwide and she’s optimistic that there will be a greater need for Insider’s products among brands and major consumer names worldwide.

Alongside Sequoia, Insider said that its existing investors Wamda Capital and Dogan Group also took part in the newest round, which is its Series B. The company previously raised a $2.2 million Series A in September 2016 to fund its initial foray into emerging markets.

Crunch Report | Zoom CEO Eric Yuan Raised $100 Millon

Hanging out with the CEO of Zoom Eric Yuan and talking about the most recent investment for Sequoia for $100 million, LinkedIn’s major desktop update, and the NHTSA fully exonerates Tesla’s AutoPilot. All this on Crunch Report Read More

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