Snapchat Ipo

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Snapchat is about to tell us so many things about its business

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Snapchat is about to get a little less secretive. 

Snap Inc., the mobile app’s parent company, will file for an initial public offering late next week, according to anonymous sources speaking to Kara Swisher of Recode. Given that it’s Swisher, a tech press veteran, we’d categorized them as reliable. 

The fact that Snapchat is going public hasn’t been kept a secret. The company secretly made moves, as in quietly filed to the Securities and Exchange Commission, back in November. (Snap was able to secretly file because it made less than $1 billion last year. ) Read more…

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