Sneakers

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Nike’s Sony PlayStation-themed sneakers are so nerdy, and everyone loves it

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Love PlayStation? Love Nike? Perfect, because these are the kicks for you — even if you don’t like basketball.

George Paul, small forward on the Oklahoma City Thunder, worked with Nike and Sony to create the PG-2 “PlayStation” sneakers, one of the nerdiest, tech-infused sneakers ever created. 

Designed by Tony Hardman, the same lead designer behind Paul’s first sneaker, the PG-1, the new model (in case it wasn’t already completely obvious) is inspired by a PlayStation 4 and its DualShock 4 controller.

Paul says he wanted to make a PlayStation-themed sneaker because he considers himself “one of the biggest gamers in the NBA” and he’s taken his gaming with him everywhere, ever since he received a PlayStation 2 for Christmas as kid. Read more…

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Asics is going to bake your next custom sneaker in a microwave

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Custom sneakers can usually take weeks, if not months, to be made, but Asics is going to make you one the same way you make instant ramen.

The sportswear giant says it’ll soon introduce microwaves in its stores that can “bake” soles in just around 15 seconds.

It’s still in testing, but the company has produced an official site and videos illustrating the process, so it looks like it’ll happen sooner than later.

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When ready, customers will be able to choose their colour of the various layers of their sneaker soles, including the midsole and upper. The component for the sole comes in pellet form, and gets microwaved in a mold, Asics explains in a new microsite. Read more…

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Asics is using microwave technology to create custom midsoles in as little as 15 seconds

 It’s been a fascinating couple of years for high tech sneaker heads, between self-lacing Nikes and Adidas’ experiments with 3D printed midsoles and biodegradable yarn. Asics isn’t generally uttered in the same breath as those sorts of bleeding edge offerings, but the running shoe company has just debuted a pretty compelling new take on the manufacturing process.
The new… Read More

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Prepare to be very jealous of President Obama's custom Air Jordans

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It’s good being president. Not only do you get to hang with celebs like Tom Hanks and Solange, you also get some pretty cool gear.

No, we’re not talking about President Barack Obama’s dad jeans. On Monday, he got a visit from the Chicago Cubs, who presented him with his very own personalized pair of Air Jordans.

More about Chicago Cubs, Sneakers, Barack Obama, President Obama, and Air Jordan

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