Sony just announced a $5,000 3D display, but odds are it’s probably not for you. Primarily known for its consumer goods, the company is targeting creative professionals with the Spatial Reality Display — more specifically, those working in fields like computer graphics and visual effects for films. Basically it’s a way for artists to view their 3D creations without having to wear a VR headset.
The company’s not the first to offer up this kind of technology for a fairly niche audience. The Looking Glass display is probably the best-known offering in the space up to this point. But unlike that massive 8K screen, Sony’s product is actually designed for a single user — specifically as a screen for their desktop PC. Also, it kind of looks like an Amazon Echo Show.
Image Credits: Sony
The big differentiator between the product and existing devices is the inclusion of a sensor that determines the user’s viewing position, including vertical and horizontal access, along with distance, and tailors the image to that specific angle, adjusting within the millisecond.
Sony says it’s a “highly-realistic, virtual environment.” It showed off an earlier version of the technology at CES this year, using a rendering of the Ecto-1 from the upcoming Ghostbusters sequel, and planned to give the press a demo of the final version of the screen, but we all had to settle for conference calls instead, because of the COVID-19 pandemic. For that reason, I can’t really speak to the efficacy of the 3D imaging as of this writing.
The company consulted with its Sony Pictures wing, which used the technology for the development of CG effects for the aforementioned Ghostbusters film. Volkswagen has also been involved since the project’s early stages, looking toward the technology’s potential use in the ideation and design processes.
For everyone else, the display goes up for sale through Sony next month.
The Boring Company just posted a video on Twitter showing its latest digging machine can be controlled by an Xbox One controller. Because, if you’re going to dig holes, why not make it a bit of fun?
Software makes it easy to map PC controls to an Xbox pad. Instead of developing and fabricating a custom controller, using an Xbox gamepad is a cost-effective alternative for a lot of organizations. The military services agree. In its latest subs the US Navy tapped the Xbox 360 controller to maneuver submarine periscopes and the Army’s anti-drone laser uses an Xbox controller. They’re used to control robots and drones, too.
The reasoning is simple: A lot of research goes into game controllers. Microsoft reportedly spent over $100 million on the Xbox One controller, which, is just an updated version of the Xbox 360 controller. More than that, these controllers, whether of the Microsoft or Sony variant, are already familiar to most users. Operators do not have to learn a new set of controls. They can pick up a controller and be familiar within seconds.
Sony is getting a new CEO after it announced that CFO Kenichiro Yoshida will replace Kazuo Hirai as the head of the Japanese firm. The move will happen April 1, with Hirai shifting to the role of Chairman. “I have dedicated myself to transforming the company and enhancing its profitability, and am very proud that now, in the third and final year of our current mid-range corporate plan,… Read More
Designed by Tony Hardman, the same lead designer behind Paul’s first sneaker, the PG-1, the new model (in case it wasn’t already completely obvious) is inspired by a PlayStation 4 and its DualShock 4 controller.
Paul says he wanted to make a PlayStation-themed sneaker because he considers himself “one of the biggest gamers in the NBA” and he’s taken his gaming with him everywhere, ever since he received a PlayStation 2 for Christmas as kid. Read more…
The new Aibo has also learnt some new tricks. Its AI capability will allow it to learn and recognise people’s faces, and remember and avoid obstacles in a room.
It’ll also be voice-capable and cloud connected, being able to record photos and save them online. For example, saying “take a picture” will trigger the Aibo to take a shot and send it to the cloud, accessible later from a companion app. Read more…
For all of its consumer electronics prowess, mobile has always been a tough proposition for Sony. The Android market is overcrowded for one, and the company hasn’t really done all that much to set itself apart from the pack — save for one key saving grace: really great cameras. Imaging is once again the standout feature on the trio of Xperia handsets announced this morning at… Read More
Sony’s PlayStation business was one of a few bright spots from its latest financial report, which was over-shadowed by a near-billion dollar write-down for its film business. The Japanese tech giant posted a 19.6 billion JPY ($169 million) profit on revenue of 2,397.5 billion JPY ($20.7 billion) for Q3. Revenue was down seven percent year-on-year, but net profit sunk by 84 percent… Read More
A big media executive is stepping down at Sony to help Snapchat on its quest to redefine the camera — and television.
Michael Lynton, chief executive of Sony’s entertainment division, announced Friday he is leaving his role at Sony to focus on Snap Inc., the parent company of Snapchat where he is chairman on the board.
According to an internal email obtained by Mashable, Lynton decided that Snap needed more of his attention given its growth. Indeed, the news comes as CEO Evan Spiegel and other members of Snap’s executive teams are meeting with investors to discuss an upcoming initial public offering.
“This was not an easy decision for me, and one that I arrived at after long and careful consideration,” he wrote in the email
“As some of you are already aware, I have been involved with Snapchat since its early days. Given Snapchat’s growth – and my growing role and responsibilities in it – I recently determined that the time was right to make a change,” the email continued. Read more…