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The Boring Company proves life can be a video game

The Boring Company just posted a video on Twitter showing its latest digging machine can be controlled by an Xbox One controller. Because, if you’re going to dig holes, why not make it a bit of fun?

Software makes it easy to map PC controls to an Xbox pad. Instead of developing and fabricating a custom controller, using an Xbox gamepad is a cost-effective alternative for a lot of organizations. The military services agree. In its latest subs the US Navy tapped the Xbox 360 controller to maneuver submarine periscopes and the Army’s anti-drone laser uses an Xbox controller. They’re used to control robots and drones, too.

The reasoning is simple: A lot of research goes into game controllers. Microsoft reportedly spent over $100 million on the Xbox One controller, which, is just an updated version of the Xbox 360 controller. More than that, these controllers, whether of the Microsoft or Sony variant, are already familiar to most users. Operators do not have to learn a new set of controls. They can pick up a controller and be familiar within seconds.

And if the Xbox or Playstation controller doesn’t offer enough buttons, companies could always look to repurposing Steel Battalion controllers.

Best video game ever pic.twitter.com/DlGFsji76l

— The Boring Company (@boringcompany) September 8, 2018

Kazuo Hirai is standing down as Sony CEO

 Sony is getting a new CEO after it announced that CFO Kenichiro Yoshida will replace Kazuo Hirai as the head of the Japanese firm. The move will happen April 1, with Hirai shifting to the role of Chairman. “I have dedicated myself to transforming the company and enhancing its profitability, and am very proud that now, in the third and final year of our current mid-range corporate plan,… Read More

Nike’s Sony PlayStation-themed sneakers are so nerdy, and everyone loves it

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Love PlayStation? Love Nike? Perfect, because these are the kicks for you — even if you don’t like basketball.

George Paul, small forward on the Oklahoma City Thunder, worked with Nike and Sony to create the PG-2 “PlayStation” sneakers, one of the nerdiest, tech-infused sneakers ever created. 

Designed by Tony Hardman, the same lead designer behind Paul’s first sneaker, the PG-1, the new model (in case it wasn’t already completely obvious) is inspired by a PlayStation 4 and its DualShock 4 controller.

Paul says he wanted to make a PlayStation-themed sneaker because he considers himself “one of the biggest gamers in the NBA” and he’s taken his gaming with him everywhere, ever since he received a PlayStation 2 for Christmas as kid. Read more…

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Hello Aibo, goodbye Alexa: Sony turns robot dog into AI assistant

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That robotic dog you wanted as a kid is back. And sadly, it’s just as expensive.

Sony had announced that after more than a decade since retiring its robot dog product, the Aibo will be coming back for real.

Image: aibo/sony/screenshot

The new Aibo has also learnt some new tricks. Its AI capability will allow it to learn and recognise people’s faces, and remember and avoid obstacles in a room.

It’ll also be voice-capable and cloud connected, being able to record photos and save them online. For example, saying “take a picture” will trigger the Aibo to take a shot and send it to the cloud, accessible later from a companion app.  Read more…

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Sony stays in the picture with premium Xperia camera features

sonyxperiax2 For all of its consumer electronics prowess, mobile has always been a tough proposition for Sony. The Android market is overcrowded for one, and the company hasn’t really done all that much to set itself apart from the pack — save for one key saving grace: really great cameras. Imaging is once again the standout feature on the trio of Xperia handsets announced this morning at… Read More

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Sony’s profit drops 84% to $169M as film business takes $920M write-down

shutterstock sony Sony’s PlayStation business was one of a few bright spots from its latest financial report, which was over-shadowed by a near-billion dollar write-down for its film business. The Japanese tech giant posted a 19.6 billion JPY ($169 million) profit on revenue of 2,397.5 billion JPY ($20.7 billion) for Q3. Revenue was down seven percent year-on-year, but net profit sunk by 84 percent… Read More

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Meet the new adult at Snap: Sony exec Michael Lynton moves full time to Snapchat

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A big media executive is stepping down at Sony to help Snapchat on its quest to redefine the camera — and television. 

Michael Lynton, chief executive of Sony’s entertainment division, announced Friday he is leaving his role at Sony to focus on Snap Inc., the parent company of Snapchat where he is chairman on the board. 

According to an internal email obtained by Mashable, Lynton decided that Snap needed more of his attention given its growth. Indeed, the news comes as CEO Evan Spiegel and other members of Snap’s executive teams are meeting with investors to discuss an upcoming initial public offering.  

“This was not an easy decision for me, and one that I arrived at after long and careful consideration,” he wrote in the email

“As some of you are already aware, I have been involved with Snapchat since its early days. Given Snapchat’s growth – and my growing role and responsibilities in it – I recently determined that the time was right to make a change,” the email continued.  Read more…

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