For Truecaller, an app that offers real-time caller ID and spam protection, the past two years have been nothing short of a rollercoaster ride.
On one hand, the eight-year-old service continues to grow strongly in developing markets, and has also chalked out plans to attract people globally.
On the other hand, several features that made Truecaller so popular are now shipping out of the box with iPhone and Android smartphones.
So what does the Swedish company doing to survive in the market? Partnerships, mostly, it said today at an event in New Delhi. Read more…
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