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Apple TV+ makes Facebook Watch look like a joke

Apple flexed its wallet today in a way Facebook has been scared to do. Tech giants make money by the billions, not the millions, which should give them an easy way to break into premium video distribution: buy some must-see content. That’s the strategy I’ve been advocating for Facebook but that Apple actually took to heart. Tim Cook wrote lines of zeros on some checks, and suddenly Steven Spielberg, JJ Abrams, Reese Witherspoon, Jennifer Aniston, and Oprah became the well-known faces of Apple TV+.

Facebook Watch has…MTV’s The Real World? The other Olsen sister? Re-runs of Buffy The Vampire Slayer? Actually, Facebook Watch is dominated by the kind of low-quality viral video memes the social network announced it would kick out of its News Feed for wasting people’s time.

And so while Apple TV+ at least has a solid base camp from which to make the uphill climb to compete with Netflix, Facebook Watch feels like it’s tripping over its own feet.

Today, Apple gave a preview of its new video subscription service that will launch in fall offering unlimited access to old favorites and new exclusives for a monthly fee. Yet even without any screenshots or pricing info, Apple still got people excited by dangling its big-name content.

Spielberg is making short films out of the Amazing Stories anthology that inspired him as a child. Abrams is spinning a tale of a musician’s rise called Little Voice Witherspoon and Aniston star in The Morning Show about anchoring a news program. Oprah is bringing documentaries about workplace harassment and mental health. Apple even has the Seasame Street gang teaching kids how to code.

This tentpole tactic will see Apple try to draw users into a free trial of Apple TV+ with this must-see content and then convince them to stay. And a compelling, exclusive reason to watch is exactly what’s been missing from…Facebook Watch. Instead, it chose to fund a wide array of often unscripted reality and documentary shorts that never felt special or any better than what else was openly available on the Internet, let alone what you could get from a subscription. It now claims to have 75 million people Watching at least one minute per day, but it’s failed to spawn a zeitgeist moment. Even as Facebook has scrambled to add syndicated TV cult favorites like Firefly or soccer matches to free, ad-supported video service, it’s failed to sign on anything truly newsworthy.

That’s just not going to fly anymore. Tech has evolved past the days when media products could win just based on their design, theoretical virality, or the massive audiences they’re cross-promoted to. We’re anything but starved for things to watch or listen to. And if you want us to frequent one more app or sign up for one more subscription, you’ll need A-List talent that makes us take notice. Netflix has Stranger Things. HBO has Game Of Thrones. Amazon has the Marvelous Mrs. Maisel. Disney+ has…Marvel, Star Wars, and the princesses. And now Apple has the world’s top directors and actresses.

Video has become a battle of the rich. Apple didn’t pull any punches. Facebook will need to buy some new fighters if Watch is ever going to deserve a place in the ring.

Apple’s subscription TV service might be coming sooner than you think

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Apple’s competitor to Netflix and Amazon Prime Video is apparently just around the corner.

According to a report by The Information, Apple is set to launch a subscription TV service in the U.S. within the first half of next year.

In the months following the U.S. launch, the service will become available in more than 100 countries around the world, matching the availability of the aforementioned streaming giants.

The service will feature original Apple series, of which the tech giant has been slowly building on, and allow users to subscribe to TV network subscriptions as one can already do through Amazon Channels or Roku.  Read more…

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Baidu’s streaming video service iQiyi falls 13.6% in Nasdaq debut

The streaming video service iQiyi, a business owned by China’s online search giant Baidu, dropped 13.6% in its first day of trading on the Nasdaq — closing at $15.55, or down $2.45 from its opening price of $18.

The company still managed to pull off one of the largest public offerings by a Chinese tech company in the past two years raising $2.25 billion — the only Chinese technology company to make a larger splash in U.S. markets is Alibaba — the commercial technology juggernaut which raised $21.5 billion in its public offering on the New York Stock Exchange in 2014.

“It’s a special day and an exciting day for iQiyi, and I will say it’s also an exciting day for the Chinese internet,” said Baidu chief executive Robin Li of the iQiyi public offering.”Eight years ago, when we got started, we were not the first one, we were not the largest one, but we gradually worked our way up, and caught up and surpassed everyone. It has been not an easy journey, but finally we are public. We surpassed everyone. That’s because we have a very strong team. I have a full confidence on Gong Yu and on the whole iQiyi Team.”

Over its eight year history there’s no doubt that iQiyi has gone from laggardly to lustrous in the Chinese streaming video market. Baidu’s offering and Tencent’s video service have both managed to overtake the previous market leader Youku Tudou, which was acquired by Alibaba in 2016.

Tencent leveraged its 980 million monthly active users on the WeChat mobile messaging app, the 653 million monthly active users on its older QQ messaging platform and the company’s attendant social network (think Facebook) to juice growth of its video streaming offering, according to analysis from The Motley Fool.

For Baidu, the company’s pole position for online search became critical to the growth of iQiyi — along with a partnership to China’s ubiquitous hardware manufacturer and technology developer Xiaomi . The company also locked in early content licensing deals with big Hollywood studios like Lions Gate and Paramount — and a deal with Netflix to juice its subscriber base in China. By the end of 2017, Baidu was claiming more than 487 million monthly active users for the service.

The former leader in China’s video streaming market, Youku Tudou, seems to have wilted under the weight of its acquirer’s platform. Alibaba’s ecommerce was never a natural fit with online video streaming.

For all of their massive user bases each of China’s leading video streaming services face a profitability problem. For its part, iQiyi went to market with substantial losses of $574.4 million for the last fiscal year.

 

 

Facebook struggles to prevent violence on Facebook Live

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Mark Zuckerberg has repeatedly said that live video is the future of Facebook, but what if that future is terrifying and full of violence?

What happens when one of the largest proponents of live video struggles to manage its darker side?

Reports that the sexual assault of a 15-year-old girl was broadcast on Facebook Live and watched by upwards of 40 people earlier this week have rightfully shocked many, and brought to mind a similarly disturbing incident from earlier in the year. 

Individuals posting about acts of violence on the social media platform is nothing new, but since the launch of Facebook Live, the company has faced a particularly difficult challenge: How to best respond to violence on the site when it’s happening in real time.  Read more…

More about Mark Zuckerberg, Violence Against Women, Violence, Streaming Video, and Facebook Live

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Trump’s inauguration broke live video streaming records

WASHINGTON, DC - JANUARY 20:  Supreme Court Justice John Roberts (2L) administers the oath of office to U.S. President Donald Trump (L) as his wife Melania Trump holds the Bible and son Barron Trump looks on, on the West Front of the U.S. Capitol on January 20, 2017 in Washington, DC. In today's inauguration ceremony Donald J. Trump becomes the 45th president of the United States.  (Photo by Drew Angerer/Getty Images) Though some cried while others cheered, both sides tuned into to watch President Trump’s inauguration in sizable numbers – record-breaking numbers, in fact. The event has broken new ground, becoming the largest, single live news event that content delivery network Akamai has ever hosted, the company says, following an analysis of its live video data. According to Akamai, live… Read More

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