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Competition among alternative protein players gets hot as companies beef up with new deals

The competition for control of the burgeoning market for burger replacements (and other alternatives to animal proteins) continues to heat up.

Beyond Meat and Impossible Foods the two leading contenders for top purveyor of plant-based patties (and other formulations) have spent most of the typically sleepy summer months jockeying for the position as top supplier to a food industry suddenly ravenous for alternatives to traditional meat product.s

As soon as the first Impossible Whoppers came off the flame broilers at Burger King, Beyond Meat was announcing a new fast food chain supply deal of its own with Subway.

Through that agreement the publicly traded provider of plant-based products will be grinding up meatless meatballs for Subway’s new vegetarian option to the classic meatball sub.

Subway will roll out meatless meatballs in 685 of its franchise locations in the U.S. and Canada starting in September.

Not to be outdone, Impossible Foods came swinging back with some a new partnership with the institutional food prep giant Sodexo. At roughly 1,500 Sodexo locations food slingers at healthcare facilities and corporate and university cafeterias will unveil new options like Impossible Foods-based sausage muffin sandwiches, sausage gravy and biscuits, steakhouse burgers and creole burgers.

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Image courtesy of Sodexo

“Sodexo is committed to providing customers with more plant-forward and sustainable options as part of their diet,” said Rob Morasco, senior director culinary development, Sodexo, in a statement. “We are excited to expand our menu to include the Impossible Burger’s flavorful blend, which will be featured in several new products this fall.”

Set against this meatless horserace for national food service dominance, other plant-based providers have launched to take the startup direct-to-consumer approach to satisfy vegetarian cravings for other types of food substitutes.

It was partially in response to this furor over the vegetarian market that the world was introduced to Nuggs. Ben Pasternak, the company’s young founder, first came to fame as the teenage entrepreneur behind the social media app Monkey.

When Monkey was sold to a Chinese company in 2017, Pasternak turned his attention to food. He’s been cooking up the idea for Nuggs since that time. In 2018 the core team assembled with Pasternak bringing on Liam Mullen, a former pastry chef and self-trained molecular gastronomist who was working for the high-end New York restaurant Daniel at the age of 16.

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Image courtesy of Nuggs

Unlike Impossible Foods, which has faced supply chain woes thanks to its initial strategy of building its own manufacturing facilities, Nuggs is manufactured by McCain Foods, a food prep giant that also led the company’s $7 million round. Other investors include Rainfall Ventures; Greylock Discovery Fund; Maven Ventures; NOMO Ventures; M Ventures; ACME Capital; Founder of MTV and CEO of iHeartMedia, Bob Pittman; Casper Founder & COO, Neil Parikh; and Former President of Tumblr, John Maloney.

While Beyond Meat and Impossible Foods have grabbed most of the headlines as the first generation of protein substitutes to really make a dent with consumers, Just (the company formerly known as Hampton Creek) has also nabbed some major deals with big fast food chains for its big product — egg replacements.

Launched in 2018, the egg replacement from Just inked a major deal in late July with Tim Hortons, the Canadian coffee, donut, and sandwich chain. Much as Beyond Meat has found a home for its meatless sausages at Dunkin Donuts in the U.S., Just has seen Tim Hortons take its eggless egg replacement to a Canadian consumers (Hortons also has a sandwich using Beyond Meat).

Some companies are going beyond plant-based protein replacements to lab-grown versions of the real thing. That’s been the story behind Perfect Day, which sold out of their $20-per-pint ice cream in a matter of hours. Like Impossible Foods and Beyond Meat, the company intends to sell through ice cream manufacturers rather than going direct to consumers with its own product, according to a CNBC report.

The three protein replacement companies have grabbed investor attention and heralded a surge of venture capital investment into plant based protein products. In all, Beyond Meat, Impossible Foods, and Just have snagged over $1 billion in funding.

For investors in Beyond Meat, the $122 million in capital will yield billions in returns. The company’s market capitalization is up to a meaty $13.4 billion from $1.5 billion when its stock first began public trading. Analysts at Barclays predict the market for alternative proteins could hit $140 billion by 2029.

Indonesia unblocks Tumblr following its ban on adult content

Indonesia, the world’s fourth largest country by population, has unblocked Tumblr nine months after it blocked the social networking site over pornographic content.

Tumblr — which, disclaimer, is owned by Oath Verizon Media Group just like TechCrunch — announced earlier this month that it would remove all “adult content” from its platform. That decision, which angered many in the adult entertainment industry who valued the platform as an increasingly rare outlet that supported erotica, was a response to Apple removing Tumblr’s app from the iOS Store after child pornography was found within the service.

This impact of this new policy has made its way to Indonesia where KrAsia reports that the service was unblocked earlier this week. The service had been blocked in March after falling foul of the country’s anti-pornography laws.

“Tumblr sent an official statement regarding the commitment to clean the platform from pornographic content,” Ferdinandus Setu, Acting Head of the Ministry of Communication and Informatics Bureau, is reported to have said in a press statement.

Messaging apps WhatsApp and Line are among the other services that have been forced to comply with the government’s ban on ‘unsuitable’ content in order to keep their services open in the country. Telegram, meanwhile, removed suspected terrorist content last year after its service was partially blocked.

While perhaps not widely acknowledged in the West, Indonesia is a huge market with a population of over 260 million people. The world’s largest Muslim country, it is the largest economy in Southeast Asia and its growth is tipped to help tripled the region’s digital economy to $240 billion by 2025.

In other words, Indonesia is a huge market for internet companies.

The country’s anti-porn laws have been used to block as many as 800,000 websites as of 2017so potentially over a million by now — but they have also been used to take aim at gay dating apps, some of which have been removed from the Google Play Store. As Vice notes, “while homosexuality is not illegal in Indonesia, it’s no secret that the country has become a hostile place for the LGBTQ community.”

OurMine just hacked a bunch of WWE accounts

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Notorious hacker group OurMine is back at it, hacking social media profiles to let the world know just how easy it can be to get inside an account. 

This time, the World Wrestling Entertainment (WWE) group is at the receiving end. 

Several Twitter accounts affiliated with WWE, including those of WWE Universe, WWE NXT, wrestler and celebrity John Cena, WrestleMania, WWE Network and Summer Slam were hacked Saturday with the group OurMine claiming responsibility.

Image: screengrab/twitter

Some of the tweets have already been taken down, but others are still visible to the millions of people who follow WWE accounts. Additionally, WWE’s official Tumblr page was also compromised.  Read more…

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