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Finally live: Amazons official Black Friday sale, and a ton of new deals are here

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UPDATE: Nov. 21, 2024, 11:45 a.m. EST Amazon’s Black Friday sale has officially started. This story has been updated with details on how long the sale will last, plus new deals on Echos, Fire Tablets, and Kindles that Amazon dropped on the first day of the sale.

Amazon’s best Black Friday deals at a glance:
Best Kindle deal

Amazon Kindle Scribe Essentials Bundle

$479.99
(save $60)

A Kindle Scribe with green case and power adapter

Best Echo deal

Echo Pop

$17.99
(save $22)



Best robot vacuum deal

Roborock Qrevo S

$799.99
(save $340 with Prime)

White Roborock Qrevo S robot vacuum, self-empty dock, and smartphone with Roborock logo on screen

Best TV deal

TCL 75-inch Q5 QLED 4K Fire TV

$599.99
(save $150)

TCL QLED TV with screensaver featuring football player and red backdrop

Best Apple deal

Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD)

$1399.99
(save $199.01)



Best headphones deal

Sony WH-1000XM5

$298
(save $101.99)

Sony WH-1000XM5 headphones in smoky pink

Best kitchen deal

Ninja 12-in-1 Double Stack Countertop Oven and Air Fryer (DCT651)

$299.99
(save $80)

Ninja countertop air fryer oven with two layers

It seemed that Amazon is playing the long game this year, but now, its Black Friday sale has officially started.

The monster retailer announced the official dates for its Black Friday sale weeks later than the other big stores, and the official Amazon Black Friday event itself didn’t start until Thursday, Nov. 21. If you’re at all familiar with the way Black Friday works nowadays, you know that a Black Friday sale starting a week before Thanksgiving isn’t all that early — considering Best Buy, Walmart, and Target had all already unveiled a first round or two of official Black Friday deals by the time Amazon started using that language.

SEE ALSO:

Amazon Prime Day vs. Black Friday: When are the deals better?

But by now, any seasoned Black Friday shopper probably also knows that the lack of official Black Friday nomenclature doesn’t mean a lack of early Black Friday deals. Amazon had been quietly dropping some pretty good discounts on products in main categories like robot vacuums, Apple products, and Fire TVs throughout all of November. But now that Amazon’s legit Black Friday sale is underway after that post-October Prime Day limbo period, expect deals to get explosive.

We’re tracking all of the noteworthy deals already live, and will be refreshing our list of Amazon deals on a daily basis, because that’s how often Amazon is dropping new deals.

As you assess your purchase options, definitely keep an eye on our coverage of the other big retailers to see how their deals compare to Amazon’s in the week preceding Thanksgiving — Walmart, Best Buy, and Target are going hard, and the variety out there deserves some consideration. Another smart shopping strategy is to drop the listing URL into Amazon price history tracker Camelcamelcamel to see if the current deal is a good one, or add the item to your wishlist to get notified as soon as it goes on sale.

Best Black Friday Kindle deal


A Kindle Scribe with green case and power adapter

Credit: Amazon


Amazon Kindle Scribe Essentials Bundle

$479.97
at Amazon

$539.97
Save $60.00



Why we like it

“Among the new Kindles is a redesigned Scribe, which comes in classic black or a flashy metallic jade and won’t be officially available until Dec. 4. The new Scribe’s screen got a makeover with added white borders to give it a more notebook-like feel. If the new model is anything like the current one, I’m excited to see what it offers.

If you’re an annotator, the Kindle Scribe is the e-reader for you. The matte screen feels like writing on paper, and includes a notebook section so you can take notes in addition to annotating your e-books. Personally, I like writing with the Kindle Scribe far more than I do with an iPad and Apple Pencil.

This deal gives you a little extra off ahead of the Scribe’s December release. The Essentials Bundle comes with the device, premium pen, folio-style case, and power adapter — everything you need to get started. Normally $539.97, you can find the bundle for $479.97, saving you $60 for 11% off.” — Samantha Mangino, Shopping Reporter

More Kindle deals at Amazon

Best Black Friday Echo deal


Echo Pop smart speaker in lavender bloom

Credit: Amazon


Echo Pop

$17.99
at Amazon

$39.99
Save $22.00



Why we like it

For less than $20, why not add the convenience of being able to ask Alexa anything in any room of your home? Even if you can’t see yourself being a full-screened Echo person, the Pop can subtly squeeze into any living situation. You won’t even know it’s there — until you’re making dinner and can simply ask Alexa for measurement conversions out loud rather than actually figuring out the math. Then you’ll definitely know it’s there.

More Echo deals at Amazon

Best Black Friday Fire Tablet deal


Amazon Fire Tablet with blue case and orange abstract screensaver

Credit: Amazon


Amazon Fire HD 10

$74.99
at Amazon

$139.99
Save $65.00



Why we like it

“Amazon’s Fire HD 10 tablet is a lot friendlier on the wallet than an iPad. With a 10.1-inch screen, it’s similar in size, but it’s also a fraction of the price. In our review of the Amazon Fire HD 10, we delighted in its lightweight design and long-battery life. The biggest downside to Amazon’s Fire tablets are the limited selection of apps offered, especially compared the the Google Play or Apple stores.

That being said, it’s still not a bad choice for those who want a tablet for streaming or reading through the Kindle app —especially when the Fire HD 10 is down to its lowest price ever of $74.99. That’s a generous 46% off for $65 in savings.” — Samantha Mangino, Shopping Reporter

More Fire Tablet deals at Amazon

Best Black Friday robot vacuum deal


White Roborock Qrevo S robot vacuum, self-empty dock, and smartphone with Roborock logo on screen

Credit: Roborock


Roborock Qrevo S

$459.99
at Amazon

$799.99
Save $340.00

save with Prime

Why we like it

“I think of the Roborock Qrevo S as the diet version of my favorite self-emptying robot vacuum right now, the Roborock Qrevo Master. And unless you’re open to spending $1,000 or more on a robot vacuum, you can probably live without the Qrevo Master’s fluff features like a livestream pet camera or extending side mop — especially when, at this price, you could buy a Qrevo S for two stories of your home for less than the price of one on-sale Qrevo Master.

Opting for the cheaper Qrevo is still a solid move: Compared to other 2-in-1 robot vacuum and mop combos also on sale for Black Friday, the Qrevo S is one of the rare options under $500 that washes and dries its mopping pads.” — Leah Stodart, Senior Shopping Reporter

More robot vacuum deals at Amazon

Robot vacuum and mop combos

Best Black Friday TV deal


TCL QLED TV with screensaver featuring football player and red backdrop

Credit: TCL


Our pick: TCL 75-inch Q5 QLED 4K Fire TV

$549.99
at Amazon

$749.99
Save $200.00



Why we like it

“Many people looking to finally replace their old, slow LED TV are looking for the happy medium between the cheapest possible TV and the fanciest possible TV. TCL’s base tier QLEDs fall right in this sweet spot, and we’re particularly drawn to the $549.99 price point on this huge 75-incher.

Though the 27% discount itself isn’t as steep as the 30% or 40% off ones we’re seeing in our list, it has to be noted that the TV is already ridiculously modestly priced to start with. $549.99 looks even sweeter in context when put beside the 65-inch version of Amazon’s in-house Omni QLED is also on sale for the same price — so you’re getting 10 more diagonal inches of screen for the same amount of money.

Even as one of the more basic QLEDs on the market, you’ll immediately notice the change in brightness and color of the Q65 over the regular LED you’ve been watching. The difference comes from a layer of quantum dots laid over the LED backlight, which provides an overall punchier picture that’s much better for gaming or watching sports.” — Leah Stodart, Senior Shopping Reporter

More TV deals at Amazon

43-inch TVs

50- to 55-inch TVs

65-inch TVs

75-inch TVs and up

Best Black Friday Apple deal


Apple MacBook Pro in space black with 3D maze design on screen

Credit: Apple


Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD)

$1,399.00
at Amazon

$1,599.00
Save $200.00



Why we like it

Considering the M4 MacBook Pro hasn’t even been on this plane of existence for a full month (it was announced at the Apple Event at the end of October), already getting a $200 discount on the base configuration model is pretty major. That’s Black Friday season for you.

So, what’s the difference between the M3 and M4 MacBooks, aside from the fact that the M4 powered one is the fastest MacBook that’s ever existed? All of your creative projects and gaming will not only benefit from zippier performance of the chip, but will display more responsive motion and gush brighter colors through the M4 MacBook’s new quantum dot Liquid Retina display.

More Apple deals at Amazon

MacBooks

Macs

iPads

Apple Watches

AirPods and speakers

AirTags

Best Black Friday headphones deal


Sony WH-1000XM5 headphones in smoky pink

Credit: Sony


Sony WH-1000XM5

$298.00
at Amazon

$399.99
Save $101.99



Why we like it

Check out our full review of the Sony WH-1000XM5.

“If you want headphones that have great noise cancelling and incredible (adjustable) sound, then the Sony WH-1000XM5 headphones won’t let you down. Out of the noise-cancelling headphones we’ve tested, these are our top pick for audiophiles. It can be a little annoying that the ear cups don’t fold in, but with 30 hours of battery life, you’ll probably find yourself wearing them more often than not. Dropped down to $297, these headphones are at a dollar cheaper than their Prime Day price. Our guess is that this means they’ll drop even lower on Black Friday, but if you want to pick up a pair early, this is a decent price.” — Bethany Allard, Lead Shopping Reporter

More headphones deals at Amazon

Noise-canceling over-ear and on-ear headphones

Noise-canceling earbuds

Best Black Friday fitness tracker deal


Black Google Pixel Watch 3 with clocks and timers on screen

Credit: Google


Google Pixel Watch 3 (41mm, WiFi)

$279.99
at Amazon

$349.99
Save $70.00



Why we like it

Just released in August, this is the first time the new Google Pixel Watch 3 has ever gone on sale for less than $300. Unfortunately, the larger 45mm screen is still at full price, but even this 41mm model has a 10% larger display than the same size Pixel Watch 2, thanks to smaller bezels. The Pixel Watch 3’s display is also just brighter and zippier in general, without sacrificing that 24-hour battery life.

On that screen, you’ll be able to swipe through a more detailed running dashboard than the previous generation, check your heart rate changes from sleep, to regular daytime chilling, to a legit cardio workout, make payments via Google Wallet, and more.

More fitness tracker and smartwatch deals at Amazon

Best Black Friday kitchen deal


Ninja countertop air fryer oven with two layers

Credit: Ninja


Ninja 12-in-1 Double Stack Countertop Oven and Air Fryer (DCT651)

$299.99
at Amazon

$379.99
Save $80.00



Why we like it

One of the new and improved versions of Ninja’s iconic air fryer ovens is subtly sitting at $299.99 — not only record-low pricing, but the first time this model has seen a discount at all. This countertop air frying oven, specifically model number DCT651, has an XL double stack design that can cook two separate food items on different settings or at different temperatures simultaneously. In total, there are 12 cooking presets, including bake, broil, toast, whole roast, and dehydrate.

More kitchen deals at Amazon