In case it wasn’t already clear enough that the Samsung Galaxy Z Flip 3 is more about style than substance, Samsung just hammered the point home.
During its Galaxy Unpacked part 2 event on Wednesday, Samsung announced the Galaxy Z Flip 3 Bespoke Edition. To be perfectly clear up front, this isn’t actually a new version of the foldable phone that launched earlier this year in a “making real changes and adding new features” sense. No, this is a new way to customize the Z Flip 3 before buying by choosing the colors of the frame as well as the front and back side of the phone.
The frame can be black or silver, while the front and back can be any combination of blue, pink, yellow, black, or white, for up to 49 different color combinations, according to Samsung. Prospective buyers will be able to customize their Z Flip 3s on Samsung’s website. Bespoke Edition owners can also swap out the front and back colors via the “Bespoke Upgrade Care” service, with a service fee to go along with the change. The Bespoke versions of the Galaxy Z Flip 3 start at $1,099, a price that includes a year of damage protection.
As for functional product updates, Galaxy Watch 4 got a couple of small changes via a Wednesday software update. New watch face options let users further customize what information is on the face, so you can have a fully fitness-centric watch face now if you so choose. Additionally, a new “knock knock” hand gesture can be programmed to open apps, turn on lights, or other basic functions. Finally, Watch 4 fall detection now has adjustable sensitivity options.
Samsung also revealed special Maison Kitsuné versions of the Galaxy Buds 2 and Watch 4. The French fashion brand designed some nifty fox-themed versions of Samsug’s earbuds and smartwatch. The product photos really speak for themselves here. Those are certainly some snazzy watches and earbuds. There’s also a special Maison Kitsuné phone theme that users can install using an NFC card that comes with both the Watch and Buds.
Galaxy Unpacked part 2 certainly wasn’t as full of big product announcements as the August prequel, where several big new devices were announced, but folks who care more about style than refresh rate upgrades will certainly find something to like here. Maybe snazzy colors will help you forget the Z Flip 3’s shortcomings.