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Oh hey, Walmart’s ‘Rollbacks and More’ sale is still live even though Prime Day 2 is over

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a colorful collage of items on sale during walmart's rollbacks and more event

UPDATE: Oct. 13, 2022, 4:10 p.m. EDT This story has been updated.

One thing about Walmart is that it will never pass up a chance to mess with Jeff Bezos’ bottom line.

The big box store is hosting a sitewide “Rollbacks and More” event from Oct. 10 to 13, ushering in some deep discounts across its tech, home, and apparel departments ahead of the holiday season. It’s not explicitly advertised as a response to Amazon‘s Prime Early Access Sale, which ran from Oct. 11 through 12, but that timing is no coincidence. (Walmart previously hosted a Prime Day-style Walmart+ Weekend in June, then offered doorbusters in conjunction with Amazon’s flagship sale in July — we’re seeing a pattern here.)

Amazon’s sale has been hogging the spotlight this week, and perhaps rightfully so: It featured unprecedented deals on big-ticket items like Peloton bikes, souped-up robot vacuums, and an LG C1 OLED TV, which none of its competitors have managed to replicate. But Walmart’s event has two big things going for it:

  1. There’s no membership fee required to unlock deals.

  2. Those deals are still live through the end of the day — a whole 24 hours beyond the Prime Early Access Sale’s runtime.

We’ve rounded up a bunch of highlights from Rollbacks and More below, from a new all-time low on the third-gen AirPods and an Xbox Series X restock. Note that all newly added deals are marked with a ✨, while deals with a strikeout were either sold out or no longer available at their sale price when we last looked. Anything marked with a 🔥 is matching or cheaper than Amazon’s post-event pricing, or in stock at Walmart but not on Amazon (when their inventories overlap).

Apple deals

TV deals

Gaming deals

Laptop and tablet deals

Note: Scroll back up to the “Apple deals” section for iPads.

Headphone and earbud deals

Note: Scroll back up to the “Apple deals” section for AirPods and Beats gear.

Speaker deals

Vacuum and floorcare deals

Kitchen deals

Toy deals