It’s our first day on Elon Musk’s Twitter, and users are already plotting the platform’s demise. They say the fastest way to make Musk regret (and lose money) on his $44 billion Twitter acquisition is to obliterate the app’s value. And the easiest way to do that? Follow the lead of 2013-era Tumblr users.
In 2013, Tumblr sold to Yahoo for more than $1 billion and lost value almost immediately. Users exacerbated Yahoo’s poor management by making Tumblr even weirder and wilder. Yahoo never recouped on its purchase and sold it off at a loss as a part of a larger acquisition deal with Verizon in 2017. Verizon couldn’t figure out what to do with Tumblr either and reportedly sold to the creator of WordPress for a teensy $3 million in 2019.
Now tweeters are conspiring to help Twitter suffer a similar fate by shitposting and furry-fying Musk. My only question is… will trolling have any effect at all on meme lord Elon Musk? He is infinitely more well-versed in the wiles of the internet than Yahoo has ever been.
We’re gonna Tumblr this bird app
Marissa Meyer never saw it coming…
A single fish > Tumblr
But don’t bring MySpace into this
Teamwork makes the dream work (and killed Tumblr)
Crank up the shit posting output, stat
And if all else fails, make Elon Musk a furry
Get in, loser! We’re going back to the future of 2013
UPDATE: Oct. 28, 2022, 4:16 p.m. EDT This article has been updated to include additional tweets.