Professional accounts on Instagram can finally schedule their posts in the app, the company announced.
The newly released tool will allow users to schedule posts, Reels, and carousels up to 75 days in advance, which could previously only be done with third-party apps. Not everyone will be able to utilize the tool, though: It’s specific for businesses and creators for now. Creators can already schedule their Live videos up to 90 days in advance, but this new feature would allow them to schedule their grid posts, Reels, and carousels ahead of time.
This update comes a few weeks after Meta began “testing the ability to schedule content with a percentage of [its] global community.”
Scheduling posts works pretty much exactly as you think it would. You prepare a post, tap “Advanced settings,” and click “Schedule this post.” Then, you choose the date and time, toggle back to the Instagram post flow, and click “Schedule.” Easy.
Credit: Screenshot / Instagram @creators
Creators and businesses will be able to see all of their scheduled posts in one place, the “scheduled content” section, which also allows users to reschedule content.
If you want to schedule your Insta posts but don’t have a “pro” account, don’t fret. There are plenty of other ways to schedule posts through third-party apps like Planoly, Buffer, and more.