Every app now, it seems, wants you to be watching videos.
X, formerly Twitter, is launching a dedicated video app, bringing “real-time, engaging content to your smart TVs” according to CEO Linda Yaccarino, who announced it on X on Tuesday.
According to Yaccarino, the new app will have a trending video algorithm and AI-powered topics, and will be available on both smartphones and smart TVs.
“This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen,” she wrote.
The CEO added that the app is still being built and asked for X users to share their ideas.
Last month, Yaccarino declared X’s intention to become a “video first platform”. Almost all social networks have been shifting towards the same field, blatantly taking inspiration from reigning video platforms, especially TikTok. LinkedIn is currently testing a TikTok-like video feed, while Meta products continue to adopt TikTok’s vertical video format. Meanwhile, YouTube, arguably the original leader in video content, still holds significant viewership. And it looks like other apps want in.